Senior CRM Manager

About Ritual

Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly. 

We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us.

Essential

We are looking for a strategic and technically skilled Senior CRM Manager to lead the day-to-day management of email and SMS operations, execution, and technical workflows - particularly focused on engaging prospective customers. This role will be the primary owner of direct communications with prospects and will require a strong technical understanding of our martech stack and integrations.

As a data-driven marketer, you will collaborate cross-functionally to define data collection requirements, segment first-party audiences, and develop personalized journeys and triggered touch points. Your expertise in CRM and marketing automation will be key in optimizing customer engagement and conversion.

• Develop and implement a CRM acquisition strategy to drive customer acquisition, product marketing effectiveness, and long-term engagement.
• Plan, coordinate, and execute email and SMS experiences that support conversion, reactivation, and upsell opportunities.
• Partner with insights and data science teams to analyze customer and prospect behavior, using these insights to enhance audience segmentation and marketing automation.
• Collaborate with the digital product team to ensure a seamless customer journey across all conversion touchpoints.
• Track, analyze, and report on CRM campaign performance, lead generation, and retention KPIs, providing insights and recommendations for continuous optimization.
• Identify opportunities to enhance the email and SMS experience, bringing innovation and best practices to the channel.
• Maximize the capabilities of our tech stack, ensuring integrations and data flows are optimized for performance.
• Develop and improve internal processes for campaign planning, request intake, and cross-functional collaboration.
• Oversee project management workflows to ensure accurate tracking, prioritization, and execution of initiatives.

• You have strong organizational skills and attention to detail - ensuring seamless execution of campaigns.
• You’re comfortable working with Excel and data analysis tools (Omni experience is a plus).
• You thrive in collaborative environments and build strong relationships across teams.
• You are curious, eager to learn, and proactive in finding innovative ways to enhance CRM strategies.

• You have 4+ years of experience in email marketing and CRM systems (experience with Iterable is a plus).
• Experience with Iterable and SendGrid (preferred but not required).
• Familiarity with CAN-SPAM, CASL, GDPR, and inbox deliverability best practices.
• Basic HTML skills for email template modifications.
• Intermediate knowledge of business intelligence & analytics tools (Omni is a plus).
• Experience working with Segment or other Customer Data Platforms (CDPs) is a plus.
• Background in DTC, e-commerce, or subscription-based businesses is highly preferred.

• Pay Range:  $91,000 - $150,000
• Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below. 

• 401k Match - Up to 4%
• Medical/Dental/Vision/Life Insurance
• Healthcare & Dependent Care FSA
• Equity participation in the form of stock options
• 12 weeks of Parental Leave after 180 days of employment, or 20 weeks of Parental Leave after 1 year of service, and up to 4 weeks of Flex Time for birthing parents upon return from Leave
• Talkspace access for mental health support 
• Pet Insurance discount
• Non-accrual and flexible PTO (10 days minimum)
• 18 paid company holidays + additional days for extended weekends. 
• 10 Wellness Days (Final Friday of each month)
• 2 Days to volunteer (Days of Action)
• Focus Fridays (used for self-development, heads-down work, community group meetings and 1:1TBs)
• Free Ritual subscription during your time with us
• Maven Clinic Family Planning platform
• Annual Wellness stipend
• Monthly Childcare Allowance
• Technology Allowance
• New hire Work from Home stipend
• Bi-Annual Performance Reviews
• Bi-Annual in-person company events
• Monthly wellness activities 

Why Ritual?

Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We’re not about pseudoscience, half-truths or health fads. We are simple, effective, and backed by real science.

Ritual is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

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