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Marketing & Communications Specialist

About Wright Service Corp: 

Wright Service Corp. is a prominent leader in several environmental services industries, providing integrated vegetation management, forest management and reforestation, technology solutions, environmental and agricultural sustainability consulting, commercial environmental services, residential and commercial landscaping, tree care, interior plantscaping, and other outdoor and indoor services.

 

The Wright family of companies includes Wright Tree Service®, Wright Outdoor Solutions®, Eocene Environmental Group℠, Eocene Environmental Group of the West, Wright Tree Service of the West, Wright Tree Service of Puerto Rico, Wright Canada Holdings and commonly seen brands, such as Spectrum Resource Group, ArborCare and Verdure Elements.  

Wright Service Corp. has been employee-owned since 2002 and headquartered in Central Iowa since 1933, when Wright Tree Service was founded by John L. Wright. 

JOB SUMMARY: The Marketing & Communications Specialist assists with developing and coordinating marketing campaigns and promotional materials to increase brand awareness for Wright Service Corp’s family of companies.

ESSENTIAL JOB FUNCTIONS:

  • Develop and/or coordinate content (including copy, functionality, photo and video) for websites, industry publications, newsletters, collateral, bids and reports, direct mail, social media, and other marketing and communications deliverables for both internal and external audiences

  • Content creation and management of ad designs, newsletters, websites, collateral, direct mail, and other marketing and communications deliverables to ensure strategic and consistent branding and messaging

  • Analyze and/or update company websites’ keywords, content, headers, meta descriptions to improve SEO

  • Create and maintain marketing and editorial calendars and internal documents, including sales and website analytics, customer lists, etc.

  • Coordinate production of deliverables with vendors, within budget parameters

  • Participate in annual and project-based strategic planning

  • Coordinate donations and sponsorships, leveraging opportunities for the greatest impact. Maintain related records, and process payment and other transactions

  • Serve as a resource and editor for employees’ and departments’ communications

  • Assist in planning strategic meetings and client appreciation events Research and distribute relevant public information about competitors and markets

  • Coordinate company and department award submissions

  • As a brand guardian, ensure visual and brand consistency of all projects across the family of companies

  • Maintain brand guidelines and style guides

  • Support, actively participate and act in accordance with Wright’s culture of safety and employee ownership

  • Comply with applicable federal, state and local laws, rules and regulations; maintain knowledge of and follow all company policies and procedures

  • Maintain regular and punctual attendance at work and meetings

JOB REQUIREMENTS:

  • Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or other related field

  • Minimum of 4+ years of experience with related marketing and communications responsibilities

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

  • Outstanding written and oral communication skills

  • Strong organizational and project management skills

  • Ability to work on multiple tasks and projects concurrently

  • Willingness and ability to learn about the industries in which our companies operate

  • Working knowledge of Microsoft Office products

  • Familiarity with page builders like WordPress or Gutenburg

  • Willingness and ability to learn other programs as necessary; photography and video skills are a plus

  • Conduct oneself in a friendly and professional manner with all company employees, clients, vendors, co-workers, and visitors to the company

  • Ability to read, write and speak English sufficient to perform job duties and to interact and communicate with employees and vendors

Benefit Summary:

Full-Time employees within Wright Service Corp are eligible for the following:

  • Medical (HDHP & PPO), Dental, and Vision

  • 401k and 401k match

  • ESOP (Employee Ownership Program)

  • Paid Time Off (Vacation, Sick, Floating Holidays)

  • Paid Parental & Family Care Leave

  • Company Paid STD, LTD, and Life Insurance

  • Paid Volunteer Time 

  • And More...

Learn more at www.thewrightbenefits.com

Wright Service Corp. employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

https://wrightservicecorp.com/privacy-policy

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Marketing & Communications Specialist, WSC

Wright Service Corp is on the lookout for a vibrant and skilled Marketing & Communications Specialist to join our team in West Des Moines, Iowa. As a key player in a family of companies renowned for their environmental services, you'll be at the helm of engaging marketing initiatives that elevate our brand awareness. Think of it as your chance to unleash your creativity and strategic thinking! Your role will encompass the development and coordination of exciting marketing campaigns and promotional materials. From content creation for websites and newsletters to engaging with social media, every task you undertake will ensure our message resonates with both internal teams and external audiences. Collaborating with vendors, managing budgets, and crafting compelling visuals will be part of your routine as you establish a consistent brand voice across all platforms. You'll dive into analytics to optimize our SEO efforts, maintain marketing calendars, and even assist in organizing strategic meetings and client events. With a focus on community outreach through sponsorships and donations, you will play a big part in expanding our impact. At Wright Service Corp, we believe in fostering a work culture that emphasizes employee ownership and safety, making this not just a job but a community commitment. So, if you possess a Bachelor’s degree in Marketing, Public Relations, or a related field, with at least 4 years of relevant experience, we want to hear from you. Join us in making a difference while enjoying fantastic benefits including medical, dental, and 401k plans, all while taking pride in being part of an employee-owned company.

Frequently Asked Questions (FAQs) for Marketing & Communications Specialist Role at WSC
What are the primary responsibilities of a Marketing & Communications Specialist at Wright Service Corp?

As a Marketing & Communications Specialist at Wright Service Corp, you'll be responsible for developing and coordinating marketing campaigns, creating various content types including newsletters, social media posts, and promotional materials. You'll also analyze and optimize our websites for SEO, manage marketing calendars, and coordinate deliverables within budget - all while enhancing brand consistency across the family of companies.

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What qualifications are required to become a Marketing & Communications Specialist at Wright Service Corp?

To qualify for the Marketing & Communications Specialist role at Wright Service Corp, you need a Bachelor's degree in Marketing, Public Relations, Communications, or a related field, coupled with a minimum of 4 years of relevant marketing and communications experience. Strong communication and organizational skills, along with a willingness to learn about our industries, are also essential.

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How can a Marketing & Communications Specialist contribute to brand awareness at Wright Service Corp?

A Marketing & Communications Specialist at Wright Service Corp contributes to brand awareness by creating engaging and informative content that resonates with our audience. By developing promotional materials, enhancing website SEO, and coordinating events, you'll help strengthen our relationship with clients and the community, ensuring our brand's voice is clear and consistent across all platforms.

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What skills are essential for success in the Marketing & Communications Specialist position at Wright Service Corp?

Essential skills for success as a Marketing & Communications Specialist at Wright Service Corp include outstanding written and verbal communication abilities, strong organizational and project management skills, and a familiarity with digital tools such as WordPress. Additionally, having a creative mindset and the flexibility to work on multiple projects simultaneously are key for thriving in this fast-paced role.

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What benefits does Wright Service Corp offer to Marketing & Communications Specialists?

Wright Service Corp offers a robust benefit package for full-time employees, including medical, dental, and vision insurance, a 401k plan with matching contributions, an Employee Stock Ownership Program, generous paid time off, and other perks like paid volunteer time and life insurance. These benefits emphasize our commitment to supporting our employees both personally and professionally.

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Common Interview Questions for Marketing & Communications Specialist
Can you describe your experience with marketing campaigns?

When answering this question, highlight specific campaigns you've led or contributed to, detailing your role, the strategies you implemented, and the outcomes. Use metrics to show success and demonstrate your understanding of targeted audience engagement.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss your organizational strategies, such as creating lists or using project management tools. Illustrate with examples of how you effectively manage deadlines and multitask without compromising quality, demonstrating your time management skills.

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What tools or software are you familiar with for managing marketing projects?

Mention specific tools you've used, such as CRM software, SEO analytics tools, or content management systems. Show how these tools helped you streamline processes, improve communication, or enhance the marketing output.

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How do you handle feedback or criticism of your work?

Express openness to feedback as a means for growth. Share an instance where you received constructive criticism and how you used it to improve your performance or an individual project.

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What strategies do you use for social media management?

Outline your approach to social media, including content planning, audience engagement, responding to comments, and analyzing metrics. Illustrate your answer with examples of successful campaigns or content strategies you've executed.

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Can you provide an example of a successful content marketing project you managed?

Share the project details, focusing on the goals, your role in the process, and the results. Break down your approach to content creation, distribution, and measurement to showcase your expertise.

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What experience do you have with SEO and copywriting?

Talk about your experience in optimizing content for search engines, including keyword research and analytics. Provide examples of how your copywriting improved traffic or engagement on digital platforms.

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How do you stay current with marketing trends?

Discuss how you keep up with industry publications, webinars, or networking with peers. Mention relevant blogs, podcasts, or conferences that help enrich your marketing knowledge and skills.

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Tell us about a challenge you faced in marketing and how you overcame it.

Use the STAR method (Situation, Task, Action, Result) to frame your answer. Detail the specific challenge and the creative solutions you implemented, showcasing your problem-solving abilities and resilience.

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Why do you want to work as a Marketing & Communications Specialist at Wright Service Corp?

Connect your professional goals with Wright Service Corp's mission and values. Reflect on their role in environmental services and how your skills can contribute to their community-oriented initiatives, emphasizing your enthusiasm for the position.

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Full-time, on-site
DATE POSTED
March 27, 2025

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