CRM Manager

The CRM Manager at Opteon is responsible for optimizing the HubSpot platform, enhancing customer journeys to boost retention and lifetime value, and collaborating with marketing, sales, and service teams. This role also involves providing operational training and support for internal stakeholders, ensuring alignment with business priorities, and adopting a test-and-learn approach across projects.

While a degree in Marketing, Business, IT, or a related field is preferred, Opteon values experience with HubSpot or similar CRM platforms. CRM management experience, particularly in roles focused on customer experience or marketing, is essential, along with strong analytical skills and the ability to extract meaningful insights from data.

Yes, experience with HubSpot or similar CRM platforms is crucial for the CRM Manager at Opteon. The role requires proficiency in managing and optimizing the CRM to improve customer journeys and deliver meaningful insights and projects effectively.

As a CRM Manager at Opteon, you will partner with global marketing, sales, and service teams to develop targeted campaigns and insights. This collaborative environment allows you to influence customer engagement strategies across different time zones, enhancing communication and workflow across departments.

Opteon offers robust career development opportunities for the CRM Manager, including ongoing training and access to LinkedIn Learning. This ensures you can continuously enhance your skills and stay updated on industry trends, setting you up for success in your role.

In your answer, articulate specific projects you've worked on within HubSpot, including how you optimized the platform for your previous roles. Mention the tools you've used and any customer journey enhancements you implemented, showcasing your technical expertise alongside your problem-solving skills.

Discuss your method of analyzing customer data to identify pain points in the customer journey. Highlight specific strategies you've successfully implemented in past roles and the resulting increases in customer retention or satisfaction.

Provide examples of successful collaborations with sales, marketing, and support teams. Emphasize your communication techniques and how you ensure alignment across diverse objectives to deliver effective results.

Mention the resources you utilize, such as industry blogs, webinars, or professional networks. Showing continuous learning will convey your commitment to being an expert in the field.

Outline a specific challenge, detailing the problem, your approach to resolving it, and the outcome. Focus on your analytical skills and teamwork to demonstrate your ability to navigate complex situations.

Talk through your data analysis process, including the tools you use and how you extract actionable insights. Describe how you've previously leveraged data to refine customer journeys or enhance marketing campaigns.

Share your experiences leading training sessions, whether formal or informal, for team members and stakeholders. Highlight techniques you’ve found effective in conveying complex information in an understandable way.

Discuss various initiatives you’d implement based on data and customer feedback. Share examples from your past work where you've successfully increased customer retention through CRM strategies.

Explain the significance of clear and effective communication in managing a CRM system, especially when working with non-technical stakeholders. Provide examples that showcase your ability to bridge gaps between technology and business needs.

Discuss your admiration for Opteon's growth and commitment to customer experience, and express your enthusiasm about utilizing data and technology to enhance customer engagement in a leading firm. Tie this to your career aspirations and personal values.