Director of Product Marketing (US Remote)

The Director of Product Marketing at SaaS Labs will oversee the Go-To-Market strategies, conduct market research, create customer-centric messaging, and lead product launches. This role also involves collaborating with cross-functional teams and mentoring product marketers to foster a creative and high-performing culture.

Candidates should ideally have 10+ years of B2B SaaS product marketing experience and 5+ years leading teams. A strong storytelling ability, analytical mindset, and understanding of both Product-Led Growth and Sales-Led Growth strategies are essential, particularly in the context of SMB and Mid-Market customer segments.

The Director of Product Marketing plays a crucial role in revenue generation by partnering with Sales and Customer Success to optimize conversion rates and retention, developing effective sales enablement tools, and running high-impact product launches that drive customer adoption and engagement.

SaaS Labs is a high-growth company redefining customer engagement in sales and support. With innovative tools like JustCall and Helpwise, the work environment is dynamic, fostering collaboration and providing autonomy to tackle meaningful challenges while encouraging personal and professional growth.

SaaS Labs is committed to building an inclusive and diverse workplace by promoting an environment where all employees can thrive. The company values varied perspectives and experiences, reflecting this in its hiring practices and team interactions.

When answering this question, provide specific examples of past GTM strategies you’ve developed, the goals of those strategies, and the results achieved. Highlight your methodical approach to market research and customer insights.

Detail your process for creating messaging that resonates with target audiences. Discuss how you tailor narratives based on ideal customer profiles and focus on how you utilize feedback to refine your storytelling.

Mention key performance indicators such as conversion rates, customer engagement metrics, and Net Revenue Retention. Explain how you analyze these metrics to make informed decisions and adjustments to strategies.

Share a comprehensive story that covers the planning, execution, and aftermath of the launch. Discuss the collaborations involved and the techniques you used to ensure its success and market reception.

Explain your methods for fostering communication and collaboration, such as regular meetings, shared goals, and joint projects. Highlight any tools or approaches you use to facilitate this alignment.

Share an instance where customer insights directly informed your marketing initiatives. Discuss the feedback process, the changes implemented, and the impact those changes had on customer engagement.

Describe your leadership philosophy and how you adapt to a fast-paced setting. Provide examples of how you have mentored team members and facilitated growth, ensuring high performance amid rapid changes.

Discuss your approach to competitive analysis and identifying unique value propositions. Share examples of campaigns where you successfully highlighted product differentiation.

Convey the importance of both elements and share examples where you successfully integrated creative solutions within structured marketing plans, showing how creativity can inform strategy.

Discuss relevant trends in the SaaS industry, such as the shift toward personalization, data analytics, and customer engagement strategies. Show how you stay informed and adapt to these trends in your marketing efforts.