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Marketing Events & Communications Specialist

We are looking for a highly organized Events & Communications Specialist to take ownership of event planning, internal communications, and content-driven brand amplification. This role plays a crucial part in coordinating impactful events, strengthening internal messaging, and expanding brand reach through media and influencer partnerships.

The ideal candidate has a marketing background, strong project management skills, excellent communication abilities, creative, and self-driven, with proven experience in B2B technology events, and a strategic approach to executing high-quality events and content initiatives.

Key Responsibilities

Event Coordination

· Plan, organize, and execute both online and offline events, including industry events, tradeshows, conferences, roadshows, networking dinners, and webinars focused on Enterprise Mobility and SaaS Solutions.

· Manage event logistics, including timelines, budgets, vendor coordination, and stakeholder communication while ensuring events generate high-quality leads.

· Collaborate with cross-functional teams to ensure brand alignment and seamless execution.

· Track and analyze event performance, providing reports with insights and recommendations for future improvements.

· Develop attendee engagement strategies, from pre-event marketing to post-event follow-ups.

Internal Communications

· Manage internal communication channels, including newsletters, company-wide emails, and intranet updates.

· Develop an internal editorial calendar to align messaging with key company initiatives and events.

· Collaborate with leadership and HR to craft messaging that fosters employee engagement and reinforces company culture.

· Ensure all internal communications are clear, engaging, and aligned with organizational goals.

Content Marketing & Media Relations

· Write and edit blog posts, articles, and product collateral covering company news, events, and industry awards.

· Build and maintain relationships with media outlets, journalists, and influencers to drive content syndication and brand awareness.

· Monitor content performance using Google Analytics and other analytics tools to optimize reach and effectiveness.

· Stay updated on Enterprise Mobility trends, SEO changes, and content marketing innovations.

· Assist in developing PR strategies to enhance brand positioning and reputation.

· Repurpose event content into blog articles, social media posts, video recaps, and other marketing assets.

· Bachelor’s degree in Marketing, Communications, or a related field.

· 3+ years of experience in event coordination within the B2B technology sector.

· Demonstrated experience with internal communications and content marketing.

· Strong project management skills with the ability to manage multiple initiatives simultaneously.

· Proficiency in Microsoft Office, with knowledge of design tools and marketing platforms.

· Experience as a content developer for a SaaS product.

· Ability to create high-quality content tailored to technical and executive-level audiences.

· Experience managing media syndication and influencer collaborations.

· Proficiency in content analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms (e.g., Eloqua).

· Excellent writing and editing skills with experience crafting engaging content for different audiences.

· Strong interpersonal and relationship-building skills, with experience working with internal teams, media contacts, and vendors.

· Familiarity with email marketing platforms, intranet systems, content management systems, and event planning tools.

· Ability to track and analyze event success and content engagement to optimize strategies.

· Comfortable working in fast-paced environments and adapting to changing business needs.

Why Join Us?
This role offers the opportunity to play a key part in shaping our events, internal communications, and content marketing strategies. You will have the chance to create meaningful engagement, enhance brand storytelling, and build strong industry relationships while working in a collaborative and dynamic environment.

Samsung SDSA offers a comprehensive suite of programs to support our employees:

  • Top-notch medical, dental, vision and prescription coverage
  • Wellness program
  • Parental leave
  • 401K match and savings plan
  • Flexible spending accounts
  • Life insurance
  • Paid Holidays
  • Paid Time off
  • Additional benefits

Samsung SDS America, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, status as a protected veteran, marital status, genetic information, medical condition, or any other characteristic protected by law.

We are committed to providing reasonable accommodations to participate in the job application or interview process for candidates with disabilities. If you need assistance and/or a reasonable accommodation, please send your request to this e-mail.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Marketing Events & Communications Specialist, Samsung SDS America

Are you passionate about crafting unforgettable events and communicating compelling stories? Join Samsung SDS America, Inc. as a Marketing Events & Communications Specialist! In this exciting role, you will take charge of everything from coordinating dynamic industry events to developing engaging internal communications that resonate with our team. You’ll be the mastermind behind both online and in-person experiences, ensuring that our brand shines bright through conferences, webinars, and networking dinners focused on cutting-edge Enterprise Mobility and SaaS solutions. Your knack for project management and creative flair will be instrumental in tracking event performance and shaping future strategies based on real data. Additionally, your experience in content marketing will allow you to curate captivating messaging across various channels, enhancing our connection with both internal stakeholders and the broader audience. You will team up with our talented professionals to craft messaging that strengthens our company culture while fostering lasting relationships with media partners. If you thrive in a fast-paced environment and are eager to leverage your B2B technology background to make a significant impact, this is your moment to shine with us. Dive into a role that not only offers professional growth but also a collaborative atmosphere, all while contributing to meaningful engagement in the tech community!

Frequently Asked Questions (FAQs) for Marketing Events & Communications Specialist Role at Samsung SDS America
What does the Marketing Events & Communications Specialist do at Samsung SDS America, Inc.?

The Marketing Events & Communications Specialist at Samsung SDS America, Inc. is responsible for planning, organizing, and executing impactful events and managing internal communications. This role involves coordinating logistics for both online and offline events, collaborating with teams to ensure brand alignment, and developing engaging content that enhances brand storytelling.

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What qualifications are needed for the Marketing Events & Communications Specialist position at Samsung SDS America, Inc.?

Candidates for the Marketing Events & Communications Specialist role at Samsung SDS America, Inc. should have a Bachelor's degree in Marketing or Communications and at least 3 years of experience in event coordination within the B2B technology sector. Strong project management, writing skills, and experience with content marketing are also essential.

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How does the Marketing Events & Communications Specialist contribute to brand awareness at Samsung SDS America, Inc.?

The Marketing Events & Communications Specialist contributes to brand awareness by organizing high-quality events and developing strategic media relations. They build and maintain relationships with influencers, journalists, and other media contacts to amplify content and create buzz around Samsung SDS's services in the Enterprise Mobility and SaaS sectors.

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What are the core responsibilities of the Marketing Events & Communications Specialist at Samsung SDS America, Inc.?

Core responsibilities include event coordination, managing internal communication channels, creating impactful content, and analyzing performance metrics. This role requires collaboration with various stakeholders to align messaging and enhance employee engagement across the organization.

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What skills are essential for the Marketing Events & Communications Specialist role at Samsung SDS America, Inc.?

Essential skills for the Marketing Events & Communications Specialist role at Samsung SDS America, Inc. include excellent project management, strong writing and editing capabilities, proficiency in analytics tools like Google Analytics, and the ability to create high-quality content tailored to various audiences. Relationship-building and adaptability in a fast-paced environment are also crucial.

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Common Interview Questions for Marketing Events & Communications Specialist
Can you describe your experience with event planning as a Marketing Events & Communications Specialist?

When answering this question, provide specific examples of events you've planned, detailing your role and the outcomes. Highlight your skills in budgeting, vendor negotiation, and how you measured the success of the events you've coordinated.

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How do you ensure effective internal communication within a company?

Discuss your approach to managing internal communication channels, including how you create engaging content and messages that align with company goals. Provide examples of successful initiatives or campaigns that enhanced employee engagement.

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What techniques do you use to analyze event performance?

Explain your process for tracking metrics like attendance, lead generation, and engagement. Share the tools you use, such as Google Analytics, and how you apply the insights gained to improve future events.

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Can you provide an example of how you handle conflicts during event planning?

Highlight a specific situation where you faced a conflict, detailing how you communicated with involved parties, resolved the issue, and the ultimate outcome. Emphasize your problem-solving skills and ability to stay calm under pressure.

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What strategies do you implement for attendee engagement before and after events?

Discuss your tactics for building excitement prior to events, such as social media teasers or personalized invitations, as well as post-event follow-ups, like surveys or thank-you emails to enhance relationships.

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How do you stay updated with the latest trends in content marketing and media relations?

Mention the blogs, podcasts, conferences, or training programs you follow to keep abreast of industry trends. Explain how this knowledge informs your content strategies and enhances your effectiveness.

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Describe how you prioritize multiple projects as a Marketing Events & Communications Specialist.

Share your organizational strategies, such as using project management tools or setting clear deadlines, and how you communicate with different stakeholders to ensure projects stay on track.

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How do you build and maintain relationships with media and influencers?

Provide examples of initiatives you've undertaken to cultivate media relations, such as networking events or targeted outreach. Discuss how maintaining these relationships has benefited your previous employers.

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What role does feedback play in your event planning process?

Explain how you gather feedback from attendees or stakeholders before and after events. Detail how this input informs your future planning and enhances overall effectiveness.

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What is your approach to writing content for technical audiences?

Describe how you tailor your writing styles to cater to technical and executive-level audiences, emphasizing clarity, conciseness, and how you ensure the content resonates with the target demographics.

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Samsung SDS was founded in 1985 as the software arm of Samsung, and has been leading digital innovation and transformation for major clients for many years. With the vision to become a data-driven digital transformation leader, Samsung SDS utilize...

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Full-time, remote
DATE POSTED
March 18, 2025

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