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Marketing Marketing | E-Commerce | 100% Remote EU

At Foxelli Group, we're not just leading the digital marketplace - we're redefining it. With 10 years of experience and a portfolio of thriving direct-to-consumer (D2C) brands generating over $20 million USD annually, we’re pushing boundaries to achieve our next growth milestone. 

We’re unapologetically ambitious. Some might call us bold, others might call us extra—but that’s exactly how we like it. Self-development, transparency, discipline, and a relentless pursuit of excellence? That’s what fuels us 24/7. And now, we’re looking for a Performance Marketing Specialist who shares our appetite for impact.

❕This role is 100% remote and you will join a team that already works from 20 different world countries.

THE ROLE

We're seeking a dynamic and results-driven Marketing Manager to join our growing e-commerce team. This role is perfect for a full-stack marketer who thrives on owning projects from conception to execution. You'll be the driving force behind our marketing initiatives, ensuring seamless collaboration with design and development teams to deliver high performing landing pages and funnels, and drive significant sales growth.

Unlike a traditional performance marketing role, this position emphasizes strategic marketing management, customer research, and the ability to bridge the gap between marketing vision and execution. You’ll be responsible for ensuring high-quality output across all marketing touchpoints, from landing pages and ad creatives to customer journeys.

RESPONSIBILITIES

  • Strategic Marketing Management:

    • Develop and execute comprehensive marketing strategies aligned with business goals.

    • Conduct thorough market and customer research to identify opportunities and optimize campaigns.

    • Analyze marketing performance data to provide actionable insights and recommendations.

    • Manage and prioritize marketing projects, ensuring timely delivery and high-quality results.

    • Ideate new ways to increase scale in our funnels and campaigns.

  • Creative & Content Oversight:

    • Write compelling marketing copy for ads, landing pages, and other marketing materials.

    • Review and provide constructive feedback on design assets, ensuring they meet brand standards and conversion goals.

    • Oversee the design and optimization of ad creatives, by managing design resources.

  • Landing Page & Website Optimization:

    • Conduct thorough QA of landing pages and website elements to ensure optimal user experience and functionality.

    • Implement and monitor A/B tests to improve conversion rates.

    • Collaborate with development teams to implement website updates and enhancements.

  • Cross-Functional Collaboration:

    • Act as a liaison between marketing, design, and development teams, ensuring clear communication and alignment.

    • Provide clear and concise briefs to design and development teams, ensuring projects are delivered to specification.

    • Manage and track project progress, providing regular updates to stakeholders.

  • Customer Research and Analysis:

    • Gather and analyse customer feedback, and data to inform marketing strategies.

    • Identify customer pain points and opportunities for improvement.

    • Optimise towards scaling sales, and execute on new ideas to increase customer acquisition.

SKILLS & EXPERIENCE

  • Proven experience in a marketing management or full-stack marketing role within an e-commerce environment.

  • Strong understanding of digital marketing principles and best practices.

  • Excellent copywriting and communication skills.

  • Experience with CRO and website optimization.

  • Ability to analyze data and provide actionable insights against what sells.

  • Strong project management and organizational skills.

  • Experience working with design and development teams.

  • Ability to work remotely and manage your own time effectively.

  • A strong understanding of customer research and how to implement it.

  • A passion for e-commerce and a desire to drive growth.

  • Strong performance marketing experience.

    Bonus Points:

    • Experience with specific marketing automation tools.

    • Familiarity with heatmaps, ads managers, and analytics tools.

THE RECRUITMENT PROCESS

  • 10 min online DISC assessment to identify your behavioral style, as we strongly believe in the power of diverse teams.

  • 15-30 min e-meet with the Foxelli Group Talent Acquisition Partner.

  • Home Task.

  • 60 min e-meet with the Hiring Manager and Foxelli Group CPO to discuss the vision of the role, your competencies, and technical skills, followed by a two-way Q&A session.

  • Decision & Feedback from us.

SALARY

€1,500 - €2,500 after taxes (depending on your skills, competencies, and experience) with the potential for quarterly performance-based bonuses tied to KPIs.

❕Please note that this role requires a self-employment certificate.

PERKS & BENEFITS

  • Complimentary gym memberships and company-sponsored outdoor adventures for your strength and keeping your physical well-being in check.

  • A personal development budget is at your disposal for your personal and professional growth to ensure you keep continuously growing.

  • Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.

  • A budget for your home office setup so you’re comfortable working how you like and where you like.

  • Strong company culture and a network of unique individuals that celebrates you.

  • Full flexibility with your schedule in a fully remote setting for your control of a working day, powered by Hubstaff for transparency and fairness.

ELIGIBILITY & LOCATION REQUIREMENTS

At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is UTC+2 and UTC+3. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.

Ready to lead Foxelli’s growth journey? Apply now!

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What You Should Know About Marketing Marketing | E-Commerce | 100% Remote EU, Foxelli Group

At Foxelli Group, we're not just shaping the digital marketplace; we're setting new standards in e-commerce. As a Performance Marketing Specialist, your role will be crucial in leading our initiatives to enhance customer engagement and drive sales growth. With over 10 years of experience in the industry and annual revenues exceeding $20 million USD from our range of D2C brands, we’re ambitious, innovative, and ready to expand our horizons even further. This position is 100% remote, allowing you to join our talented team working from 20 different countries. You’ll be responsible for both strategic marketing management and executing comprehensive marketing strategies that align with our business goals. You’ll conduct market analyses, oversee copywriting for various marketing materials, and ensure our landing pages and ad creatives are top-notch. Furthermore, your expertise in customer research will help uncover insights that will inform our scaling strategies. In this dynamic role, you’ll manage marketing projects from inception through execution while collaborating with design and development teams to create high-performing funnels. This isn't just another performance marketing job - it's a chance to truly impact our trajectory at Foxelli Group. So, if you're passionate about e-commerce and ready to take charge of driving significant marketing results, we want to hear from you!

Frequently Asked Questions (FAQs) for Marketing Marketing | E-Commerce | 100% Remote EU Role at Foxelli Group
What are the responsibilities of the Performance Marketing Specialist at Foxelli Group?

The Performance Marketing Specialist at Foxelli Group is responsible for developing comprehensive marketing strategies, conducting market research, analyzing performance data, managing marketing projects, and writing compelling marketing copy. This role also emphasizes strategic oversight, creative content management, and cross-functional collaboration with both design and development teams to create high-performing landing pages and marketing materials.

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What qualifications are needed to apply for the Performance Marketing Specialist position at Foxelli Group?

Candidates for the Performance Marketing Specialist position at Foxelli Group should have proven experience in a marketing management or full-stack marketing role within the e-commerce sector. Strong digital marketing knowledge, excellent copywriting skills, experience with website optimization and conversion rate optimization (CRO), and the ability to analyze data are essential. Project management skills and experience working collaboratively with design and development teams are also critical.

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How does Foxelli Group support its remote employees in the Performance Marketing Specialist role?

Foxelli Group values the well-being and professional growth of its remote employees. The Performance Marketing Specialist role comes with benefits like a personal development budget, flexible work schedules, a budget for home office setup, generous paid time off, and complimentary gym memberships. This approach fosters a positive work environment that encourages productivity and employee satisfaction.

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What is the recruitment process for the Performance Marketing Specialist role at Foxelli Group?

The recruitment process for the Performance Marketing Specialist role at Foxelli Group includes several steps: a brief online DISC assessment, a 15-30 minute introductory e-meet with the Talent Acquisition Partner, a home assignment to gauge skills, and a 60-minute e-meet with the Hiring Manager to discuss competencies and the role's vision, followed by feedback and a hiring decision.

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What potential salary range and bonuses can a Performance Marketing Specialist expect at Foxelli Group?

The expected salary range for a Performance Marketing Specialist at Foxelli Group is between €1,500 and €2,500 after taxes, depending on skills and experience. Additionally, there are potential quarterly performance-based bonuses tied directly to key performance indicators, allowing for further earning potential based on successful contributions to the company.

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Common Interview Questions for Marketing Marketing | E-Commerce | 100% Remote EU
Can you explain your experience with developing marketing strategies in previous roles?

When responding to this question, provide specific examples of marketing strategies you have developed in past positions. Highlight your ability to align these strategies with business goals, while also emphasizing any unique approaches you took based on market research or customer insights. Demonstrating a tactical mindset will showcase your suitability for the role.

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How do you approach market research and analysis?

In answering this question, share your method for conducting market research, including the tools and techniques you utilize to analyze customer behavior and market trends. Explain how you convert this analysis into actionable insights to optimize campaigns and drive decision-making.

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Describe a time when you managed a marketing project from start to finish.

Use the STAR method to describe a specific project you led, covering the situation, the tasks you were responsible for, the actions you took, and the results achieved. This will demonstrate your project management skills and capacity to deliver successful marketing initiatives.

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What techniques do you use to improve landing pages for conversion optimization?

Discuss specific methods you employ to enhance landing pages, such as A/B testing, user experience assessment, and analyzing feedback. Mention tools you’ve used for testing and how you measure success to ensure continuous improvement in conversion rates.

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Can you give an example of how you have collaborated with design and development teams?

Share an example where you worked closely with design and development teams, emphasizing communication and how you built effective relationships. Highlight how this collaboration led to improved marketing outcomes and the successful execution of projects.

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What has been your biggest challenge in performance marketing, and how did you overcome it?

Reflect on a specific challenge you've faced, such as low conversion rates or poor campaign performance. Detail the steps taken to analyze the issue, the strategies implemented to improve outcomes, and the eventual results. This will show your problem-solving skills and resilience.

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How do you stay updated on the latest trends in digital marketing?

Discuss resources that you actively follow, such as blogs, webinars, or industry-based organizations. This demonstrates your commitment to lifelong learning and staying ahead in the fast-evolving field of digital marketing.

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What role does data analysis play in your marketing strategies?

Explain the importance of data analysis in your marketing approach. Illustrate how you use data to support decision-making, optimize campaigns, and measure success. Mention any tools you utilize for analytics to add concrete evidence to your response.

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How do you prioritize tasks and projects in a fast-paced marketing environment?

Describe your prioritization framework, such as the use of project management tools or methods like the Eisenhower Matrix to balance urgency and importance. Provide an example of how this approach has worked for you in meeting deadlines and achieving objectives.

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What qualities do you believe are essential for a Performance Marketing Specialist?

Share your perspective on qualities that contribute to success in this role, such as analytical thinking, creativity, adaptability, and effective communication. Illustrate your points by aligning them with your personal attributes and experiences.

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Foxelli is one of the fastest-growing digital marketing agencies specializing in social media advertising and email marketing. We have created and scaled highly successful e-commerce businesses from scratch and we keep on creating new ones. We ga...

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Full-time, remote
DATE POSTED
March 15, 2025

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