SEM Specialist

The SEM Specialist at Solace is tasked with owning the entire SEM process, focusing on high-volume and high-intent keywords to ensure the company wins in competitive search landscapes. This includes planning and executing campaigns, collaborating with multi-disciplinary teams, rapid testing of multiple ideas, and ensuring product quality throughout the process.

To qualify as the SEM Specialist at Solace, candidates should have at least 2 years of relevant experience in SEM for consumer startups, a deep understanding of digital marketing strategies, and exceptional planning and execution skills. Great communication abilities are also essential, as you'll work with various teams and leadership to bring visions to life.

As the SEM Specialist at Solace, your work directly supports the mission of empowering patients and families within the complex healthcare system. By effectively managing SEM strategies, you will help enhance the visibility of Solace’s offerings, ensuring more individuals receive the advocacy and support they need concerning their health.

Solace is revolutionizing healthcare advocacy by leveraging technology to match patients with skilled advocates, thereby cutting through the complexities of the healthcare system. For the SEM Specialist, this means the chance to work on impactful campaigns that directly contribute to better health outcomes for users, and an environment that champions innovative problem-solving.

Solace provides a fully remote, dynamic environment wherein the SEM Specialist can work autonomously while collaborating with versatile teams. The culture is built on innovation and a startup mentality, ideal for someone who enjoys taking ownership and delivering quality results in a fast-paced setting.

In response, share specific campaigns you've managed, detailing the strategies utilized and the results achieved. Highlight objectives met and any tools or methodologies used, as this shows your understanding of SEM professionals' metrics.

Explain your process for identifying high-value keywords, incorporating tools you use, and how you analyze competitor performance. Showcasing a systematic approach will indicate your readiness for the SEM Specialist role.

Share a specific example that demonstrates your problem-solving skills and resilience. Discuss the challenge, your analysis, the action you took, and the results, emphasizing your ability to adapt under pressure.

Focus on the skills you’ve gained in managing multiple priorities, collaborating with cross-functional teams, and your comfort with ambiguity. Provide examples that reflect your capacity to thrive in a startup setting like Solace.

Discuss KPIs such as CTR, conversion rates, CPC, and overall conversion goals. Show that you not only track performance but that you interpret those metrics to adjust tactics and improve campaigns continuously.

Mention specific tools like Google Ads, SEMrush, or Moz, and elaborate on how each has enhanced your ability to strategize and optimize SEM campaigns effectively. This reflects your technical proficiency relevant to the role.

Detail a specific strategy, the rationale behind it, and the performance outcomes. Highlight your role in the project and how the results aligned with business objectives, showcasing your capability in execution.

Discuss how you would integrate with product, engineering, and business teams to align SEM strategies with company goals. Emphasize the importance of communication and teamwork in achieving effective results.

Show your engagement with the field by mentioning trends such as AI-driven bidding strategies or voice search optimization. This indicates you're proactive about staying current with industry developments, which is crucial for success at Solace.

Express your genuine motivation for working at Solace, aligning your personal values with the company’s mission. Discuss how your skills can contribute to the team and the impact you want to make in healthcare advocacy.