Lifecycle Marketing Intern

As a Lifecycle Marketing Intern at SoundCloud, you'll be involved in developing new workflows, executing lifecycle campaigns, conducting user research, and analyzing data to enhance user engagement. Your work will focus on creating strategies that align with SoundCloud’s goals of increasing Gen Z engagement and monthly active users.

Candidates for the Lifecycle Marketing Internship at SoundCloud should have an interest in Marketing, Advertising, Communications, Business, Analytics, Psychology, or a related field. Basic knowledge of HTML/CSS or familiarity with coding is preferred, as well as experience with CRM tools like Braze or MoEngage. A passion for the music industry is essential!

The SoundCloud internship program is designed to support your professional development through mentorship programming, fireside chats with leaders, stretch assignments, and networking events. You'll have numerous opportunities to enhance your skills and build meaningful connections within the organization.

The Lifecycle Marketing Internship at SoundCloud runs for a total of 10 weeks, from June 2nd to August 8th, 2025. This full-time internship will require you to attend the Los Angeles office in-person 2-3 times a week, providing a hybrid work experience.

Interns at SoundCloud based in Los Angeles will earn a salary of $7,124 over the course of the 10-week internship. This competitive compensation reflects our commitment to supporting emerging talent in the creative industries.

When answering this question, focus on any relevant coursework or projects you’ve been involved in. Discuss your understanding of lifecycle marketing principles and any tools you've used to engage users at different life stages, showcasing your analytical skills.

Be sure to highlight your methodology for gathering qualitative and quantitative data. Discuss any experience you have with surveys, user interviews, or A/B testing and demonstrate how this information could lead to insights needed for lifecycle marketing campaigns.

Articulate your understanding of Gen Z's interests and behaviors. Discuss specific strategies, such as interactive content or using social media influencers, and how you would leverage these to craft engaging lifecycle campaigns tailored for this demographic.

Share a specific example where you utilized analytical tools or software to draw insights from data. Talk about the problem you faced, the approach you took, and how your analysis resulted in actionable insights that influenced your decisions.

Explain your time management techniques and how you assess priorities based on deadlines, project importance, and team goals. You might mention tools or methods you use to stay organized and ensure your deliverables are met on time.

Be candid about your experience with CRM platforms. If you have hands-on experience, detail the specific functionalities you’ve used. If not, emphasize your willingness to learn and any relevant coursework or experiences that may have covered similar tools.

Share your personal insights about lifecycle marketing, perhaps focusing on its impact on customer retention and brand loyalty. Mention any trends or case studies that have inspired your interest in this field.

Outline the steps you would take, such as identifying target segments, setting clear objectives, creating engaging content, and utilizing appropriate channels. Emphasize the importance of testing and iterating based on user feedback and engagement metrics.

Tailor your response to highlight key skills that are relevant to the position, such as analytical thinking, creativity, communication, and teamwork. Provide examples of how you’ve demonstrated these skills in academic or professional settings.

Express your passion for the music industry and your admiration for SoundCloud's innovative approach to supporting artists and fans. Talk about how the internship aligns with your career goals and the unique aspects of SoundCloud's culture that appeal to you.