Assistant Manager, Marketing
We are seeking a proactive, driven, and passionate individual who is looking to combine their current professional marketing experience with their existing love of manga, anime, and gaming to join our team as an Assistant Marketing Manager.
This role would be primarily responsible for developing and executing deliverables for a variety of marketing programs and operational levers to drive sales, readership growth, customer and sales retention, and engagement for the company’s imprint Square Enix Manga & Books alongside the Marketing Manager.
- This role will work closely with the Marketing Manager on all marketing promotional plans and efforts for the imprint, Square Enix Manga & Books, and report to the General Manager/Publisher of the Book Publishing Team.
- Aid the Marketing Manager in the execution of paid and organic marketing campaigns to reinforce brand awareness of the imprints’ publications in print and digital formats.
- Develop and draft engaging social media copy across a variety of activations as well as aid in execution and management of social media strategy alongside the Marketing Manager.
- Collaborate with the Marketing Manager to aid in drafting and maintaining promotional playbooks and plans for individual publications.
- Build and develop promotional copy and deliverables for print & digital paid media advertising opportunities, including but not limited to Amazon A+ Content, Publishers Weekly, and individual digital ad campaigns.
- Collaborate with internal departments (including but not limited to Public Relations, Social Media, Merchandising, E-commerce, game-specific marketing teams, and sales teams) and external partners (including Penguin Random House and licensor, Square Enix Japan) to facilitate current campaign strategies effectively.
- Facilitate approvals and progress communications of marketing activities with individual stakeholders.
- Assist in facilitating cross-departmental and external communications for the Book Publishing Team.
- Assist with current and develop new processes and procedures for metadata refinement as need arises.
- Maintain and update internal metadata and operational documentation and procedures.
- Oversee inventory management and stock transfers to the Square Enix EStore and Merchandising Team as needed for e-commerce opportunities and ad-hoc or “Pop-Up” style events.
- Provide data analysis and results reporting while working closely with the Analytics team to evaluate and improve the ROI and KPIs for both marketing and sales initiatives.
Qualifications & Skills:
- Minimum of 2 years of marketing or relevant experience in publishing, entertainment, or relevant consumer product company.
- Previous experience within the manga, graphic novel/comics, or book industry is requested and preferred.
- Must have strong time management skills with a detail-forward mindset.
- Must have strong project management skills to assist with the facilitation and execution of global assets and campaign deliverables in a timely manner.
- Proficient in copywriting across a variety of digital media (email, social media, e-commerce, etc.) with an ability to mimic brand values in a unique and authentic voice.
- Must have previous experience with digital marketing campaigns with analytics-driven results.
- Proactive and driven individual with strong written and verbal communication skills.
- Willingness to learn new skills in addition to evolving current skillset as the team grows and develops.
- Avid reader of manga and graphic storytelling with a strong understanding of the current publishing and fandom trends is a plus!
- Bacherlor's Degree
- Purpose: Creating New Worlds with Boundless Imagination to Enhance People’s Lives.
- Values:
o Deliver Unforgettable Experiences
o Embrace Challenges
o Act Swiftly
o Stronger Together
o Continuously Evolve
o Cultivate Integrity
- 100% Medical, Dental, and Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
- Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare, or adult care expenses with pre-tax dollars.
- Wellness programs- mental health resources, counseling, financial well-being, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
- Generous leave- from the start, you can earn up to 25 days of PTO; we observe 13 major holidays and provide job-protected leave for life’s unexpected moments.
- 401K auto-enrollment and employer-match contribution.
- Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
- Refer our next new team member and receive a $1000 bonus.
Annual Salary Range: $60,000 - $70,000
Average salary estimate
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We are excited to welcome a dynamic and creative individual to our team as the Assistant Marketing Manager at Square Enix Manga & Books. If you're passionate about marketing and have a love for manga, anime, and gaming, this role is perfect for you! As the Assistant Marketing Manager, you will collaborate closely with our Marketing Manager to develop and execute innovative marketing strategies that will drive sales and engage our readers. Your responsibilities will involve crafting compelling social media copy, coordinating marketing campaigns, and collaborating with various departments to ensure alignment on our promotional efforts. You'll have the chance to create magic by drafting promotional playbooks and managing deliverables for both print and digital advertising opportunities. Additionally, you will be analyzing data to improve our marketing initiatives and working with an amazing team that values creativity and collaboration. With at least two years of relevant experience under your belt, you’ll thrive in this role by demonstrating strong project management skills and a detail-oriented mindset. Not only will you be part of a passionate community, but you’ll also enjoy comprehensive benefits including generous PTO, medical coverage, and employee discounts. Join us in creating unforgettable experiences and enhancing the lives of our readers and fans. This is an opportunity for personal and professional growth in a company that embraces challenges and continuously evolves, and we can't wait to see how you'll contribute to our mission!
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Square Enix develops, publishes, and markets interactive entertainment titles worldwide. It publishes online games, mobile entertainment, music, and DVDs. The company’s products include Final Fantasy, Dragon Quest, Tomb Raider, Heroes & Generals, ...
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