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Marketing Team Lead

At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments and more. Dedicated to empowering owners and operators, Storable helps you win more every day. 


Storable is seeking a Marketing Team Lead,  to drive growth in the RV & Camping vertical. This role will oversee a team of 2-3 marketers and be responsible for developing and executing marketing strategies that fuel both customer retention and new business growth. The ideal candidate has a strong background in B2B SaaS marketing and a proven track record of scaling marketing programs across SMB and enterprise segments. This leader must be strategic yet hands-on, capable of managing a global approach across both North America (growth-focused) and Australia (retention-focused). This role is remote-first but must be located in the Pacific Time Zone (PT).

Key Responsibilities:

Growth & Retention Strategy:

  • Develop and execute a comprehensive marketing strategy to drive new customer acquisition in North America while increasing customer retention in the US and Australia.
  • Work closely with sales, product marketing, and customer success teams to ensure alignment on messaging, targeting, and go-to-market strategy.
  • Identify and scale high-performing acquisition channels, including paid media, ABM, inbound, and outbound programs.
  • Drive upsell and cross-sell initiatives within the existing customer base to maximize customer lifetime value.

Team Leadership & Hiring:

  • Recruit, lead, and mentor a team of 2-3 growth-focused marketers, fostering a culture of data-driven decision-making, experimentation, and collaboration.
  • Set clear performance goals for the team and provide regular coaching and feedback.
  • Lead with vulnerability, curiosity, and empathy, creating a psychologically safe environment where team members feel empowered to take risks, share ideas, and grow professionally.

Campaign Execution & Optimization:

  • Own the end-to-end execution of multi-touch, multi-channel campaigns to drive awareness, demand, and pipeline growth.
  • Oversee campaign workflows in HubSpot, ensuring seamless integration with Salesforce (SFDC).
  • Leverage a programmatic ABM approach to target key enterprise accounts.
  • Manage the budget and optimize marketing spend to drive efficient CAC and pipeline growth.

Measurement & Reporting:

  • Define, track, and report on key marketing performance metrics, ensuring visibility into pipeline impact and ROI
  • Partner with RevOps to ensure proper attribution and reporting in Salesforce and HubSpot.
  • Continuously test and optimize campaigns based on data-driven insights.

Cross-Functional Collaboration & Business Unit Alignment:

  • Represent the marketing strategy, tactics, and results with the RV & Camping business unit, ensuring alignment with overall business goals.
  • Build strong relationships with sales and customer success leadership within RV & Camping to ensure marketing efforts support revenue growth and retention.
  • Collaborate closely with Corporate teams, including Product Marketing, Creative Marketing, and Revenue Operations, to align messaging, brand initiatives, and go-to-market strategies.

Qualifications:

  • 7+ years of experience in B2B SaaS marketing, with a focus on growth and retention marketing.
  • Proven experience leading and scaling marketing teams, ideally within technology or software industries.
  • Expertise in marketing automation (HubSpot required, Pardot preferred) and CRM (Salesforce required).
  • Strong understanding of ABM, digital demand generation, paid media, and email marketing.
  • Data-driven mindset with experience optimizing campaigns based on performance analytics and attribution models.
  • Excellent collaboration and stakeholder management skills across sales, product, and customer success teams.
  • Ability to work in a fast-paced, results-oriented environment.
  • Must be based in the Pacific Time Zone (PT).

Why Join Us?

  • Be part of a high-growth SaaS company with a strong market presence.
  • Own and shape the marketing strategy for a growing vertical.
  • Work with a talented, collaborative team that values innovation and results.
  • Competitive salary, benefits, and remote flexibility within PT.




All applicants must be currently authorized to work in the United States on a full-time basis.

Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IA, IL, IN, KS, LA, MA, MD, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY

About Us:

At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments and more. Dedicated to empowering owners and operators, Storable helps you win more every day. Explore our platform solutions at www.storable.com

At the heart of Storable is our “Win More” culture, which reflects our commitment to delivering exceptional value to our customers and fostering the personal and professional growth of our employees. We strive to empower our team and our customers to achieve and win more than ever before.

Benefits and Perks: 

  • Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
  • 401(k) match after 60 days, 100% vested after 1 year.
  • Employer contribution to your HSA, plus an HRA to help offset your deductible.
  • Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
  • Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things.
  • 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
  • 8 hours of Rest, Relax, Recharge time to care for your mental health.
  • Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
  • Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
  • ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
  • Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
  • $50 monthly home data stipend, plus a home office sign-on bonus of $250.
  • Fertility care support options to help in your journey towards parenthood.
  • Access to financial experts to help you make informed decisions and achieve your financial goals.
  • Direct Student Loan Payment Program, some qualifications and eligibility rules apply.

Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.

Important Notice: To protect yourself from fraudulent activities, please consider the following: 

- Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag.
- Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please contact our HR department directly at POps@storable.com for verification.

Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to POps@storable.com

Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.The range listed below is reflective of the base salary market potential for the role over time. The compensation we will offer for this role is within this range and is based on our internal budget along with your skills and experience level. Please talk to your recruiter about the variable pay plan and earning potential for this role.

Potential pay range
$120,000$150,000 USD

Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Team Lead, Storable Careers - One Posting

At Storable, we're on a journey to redefine property management for specialty real estate. We’re looking for a passionate and innovative Marketing Team Lead who will play a pivotal role in driving growth specifically in our RV & Camping vertical. This position revolves around overseeing a dynamic team of 2-3 marketers while developing and executing savvy marketing strategies aimed at both customer retention and new business growth. If you have a solid B2B SaaS marketing background and a knack for scaling marketing initiatives across SMB and enterprise segments, then this role could be a match made in heaven! Your responsibilities will span from crafting comprehensive marketing strategies for North America to increasing customer retention in Australia. Collaborating closely with sales, product marketing, and customer success teams, you’ll ensure that we're aligned in our messaging, targeting, and go-to-market strategy. At Storable, we’re not just about hitting numbers; we’re about cultivating a coaching culture where your team can thrive and take creative risks. Plus, your insights will shape multi-touch, multi-channel campaigns that drive awareness and demand, while you stay attuned to performance and optimize our approach. If you're ready to roll up your sleeves and lead a fantastic team toward remarkable achievements, we can't wait to meet you! This remote-first opportunity requires you to be based in the Pacific Time Zone (PT), where you'll enjoy the flexibility of working from anywhere while being part of our vibrant culture focused on innovation and results.

Frequently Asked Questions (FAQs) for Marketing Team Lead Role at Storable Careers - One Posting
What are the key responsibilities for the Marketing Team Lead at Storable?

As the Marketing Team Lead at Storable, you'll oversee a team of marketers while focusing on developing and executing strategies that enhance customer retention in Australia and drive acquisition in North America. Key responsibilities include collaborating across departments to align messaging, optimizing marketing campaigns for best performance, and leading a culture of data-driven decision-making.

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What qualifications are required for the Marketing Team Lead position at Storable?

To qualify for the Marketing Team Lead role at Storable, you should possess 7+ years of experience in B2B SaaS marketing, particularly in growth and retention marketing. Additionally, experience in leading marketing teams, proficiency in marketing automation tools like HubSpot, and a solid understanding of ABM and digital demand generation are crucial.

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How does Storable measure the success of its Marketing Team Lead?

Success for the Marketing Team Lead at Storable is measured through key performance metrics related to customer acquisition and retention. You'll track ROI and pipeline impact while partnering with RevOps to ensure accurate attribution within Salesforce and HubSpot. Continuous optimization based on data-driven insights is also highly valued.

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What kind of team culture can the Marketing Team Lead expect at Storable?

At Storable, the Marketing Team Lead can expect a culture built on collaboration, innovation, and a commitment to personal growth. We foster psychological safety, allowing team members to share ideas, experiment, and develop their skills in a supportive environment.

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Is the Marketing Team Lead position at Storable remote-friendly?

Yes! The Marketing Team Lead position at Storable is remote-first, provided you are located in the Pacific Time Zone (PT). We encourage flexibility and a work-life balance while being part of a vibrant and engaging team culture.

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Common Interview Questions for Marketing Team Lead
What strategies would you implement as a Marketing Team Lead at Storable?

To excel in this role, I would implement data-driven marketing strategies that align with our business goals in North America and Australia. This includes focusing on high-performing acquisition channels and leveraging an account-based marketing approach to engage key accounts.

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How would you handle team performance issues as a Marketing Team Lead?

Handling performance issues involves open communication and constructive feedback. I would set clear performance goals, regularly review progress with my team, and create opportunities for professional development to support each individual's growth.

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Describe a successful marketing campaign you've led in the past.

I led a multi-channel campaign that focused on cross-selling existing products to our customer base. By leveraging data analytics, we identified key customer segments, which allowed us to personalize our messaging and increase the campaign's overall ROI significantly.

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What tools and technologies are you familiar with that may benefit Storable?

I am proficient in HubSpot for marketing automation and Salesforce for CRM. Utilizing these tools allows for effective campaign execution, performance tracking, and leads management, which will ultimately improve our marketing efficiency at Storable.

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How do you prioritize tasks and marketing initiatives?

Prioritizing tasks involves understanding business objectives, analyzing data for insights, and collaborating with cross-functional teams to assess impact. I prioritize initiatives based on their potential ROI and alignment with strategic goals.

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How do you stay updated with the latest marketing trends?

I regularly follow industry blogs, attend webinars, and participate in marketing conferences. Networking with peers and engaging with thought leaders on social media platforms also helps me stay informed about the latest trends and best practices.

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Can you explain your experience with account-based marketing (ABM)?

I have successfully implemented ABM campaigns that involved targeting key accounts with personalized content and messaging. This approach has enhanced engagement, improved conversions, and built stronger relationships with our enterprise clients.

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What is your approach to team leadership and mentorship?

My approach to leadership revolves around fostering an open and collaborative environment. I believe in mentoring my team through regular feedback, celebrating successes, and encouraging them to take calculated risks to enhance their skills and creativity.

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What metrics do you consider essential for tracking marketing performance?

Essential metrics include customer acquisition cost (CAC), marketing ROI, customer lifetime value (CLV), engagement rates, and conversion rates. These metrics provide insights into the effectiveness of marketing efforts and help guide future strategies.

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Why do you want to work for Storable as a Marketing Team Lead?

I’m excited about the opportunity to work for Storable because of its innovative approach to property management and its commitment to empowering customers. I believe my experience in B2B SaaS marketing aligns with the company's vision, and I’m eager to drive growth in such a vibrant team.

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MATCH
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FUNDING
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TEAM SIZE
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HQ LOCATION
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 29, 2025

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