Social Manager | Hospitality

As a Social Manager at Tactical, your main responsibilities include creating monthly content calendars that align with brand strategies, writing engaging captions, collaborating on creative briefs, and planning ad hoc campaigns. You’ll also monitor performance metrics and work closely with the data team to track success against key performance indicators.

To be a Social Manager at Tactical, candidates ideally have over 3 years of experience in social media management, especially in the hospitality industry. Strong copywriting skills in both English and Arabic, a deep understanding of social media best practices across platforms, and the ability to manage multiple projects effectively are also key qualifications.

As a Social Manager at Tactical, you’ll work closely with client servicing, video production, and motion graphics teams. This collaboration is crucial for translating social content plans into actionable outputs that meet engagement goals and uphold the brand vision.

Successful Social Managers at Tactical possess an eye for design, exceptional organizational skills, and the ability to juggle multiple deliverables. A proactive approach to taking initiative, along with a penchant for crafting engaging video content, will also contribute to success in this role.

The work environment for a Social Manager at Tactical is dynamic and collaborative, allowing you to work remotely while being part of a creative team. We emphasize communication, creativity, and innovation, making it an inspiring place for those passionate about driving brand growth through social media.

In this question, detail your previous roles and the specific social media strategies you developed for hospitality brands. Be sure to mention campaigns that drove engagement and how you tailored content to meet the unique needs of the hospitality audience.

Discuss the importance of aligning the content calendar with the brand strategy and audience interests. Explain your process of researching trends, setting themes for the month, and scheduling posts to ensure optimal engagement across platforms.

Mention specific tools like Google Analytics, Hootsuite, or Buffer that you’ve used for tracking metrics. Talk about how you analyze data and adjust strategies based on performance insights to continually improve engagement.

Explain your method of understanding the target demographic through research and analytics. Discuss how you incorporate feedback and insights into content creation to foster a stronger connection with the audience.

Share a detailed account of a campaign you led, including its goals, the creative process, the strategies involved, and the outcomes. Highlight specific metrics that demonstrate its success, like engagement rates or audience growth.

Emphasize how collaboration with creative teams, copywriters, and the client enhances the quality of social media output. Offer examples of past experiences where teamwork led to innovative solutions and successful campaigns.

Talk about the sources you follow, such as industry blogs, webinars, and networking with other professionals. Emphasize the importance of continuous learning and how you incorporate new trends into your strategies.

Describe your writing process, including how you develop a unique voice for the brand. Discuss the importance of storytelling and using a tone that resonates with the audience while promoting brand values.

Share your approach to addressing negative comments constructively and promptly. Highlight the importance of maintaining a positive brand image while responding professionally to feedback.

Discuss which KPIs are most relevant to your campaigns, such as engagement rates, reach, and conversions. Explain how you use these metrics to assess success and inform future strategies.