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Senior Director, Product Marketing - IT Operation Portfolio

 

The Basics:

As a Senior Director of Product Marketing, you will be a key enabler for all facets of our go-to-market strategy as it pertains to our endpoint IT Operations solution portfolio. You’ll play a critical role on a quickly growing team with the opportunity to make a significant impact in a short period of time. You will be responsible for product messaging, positioning, sales and partner enablement, new product launches, revenue planning, and collaboration with the demand generation team. You will be the “voice of the customer” in the way we present our products and solutions to the world. 

Our ideal candidate will be creative, analytical, and extremely well organized, with a high-level of attention to detail. You must have demonstrated experience creating interesting narratives out of complex topics, have excellent written and oral communication skills and the ability to influence and drive initiatives across cross-functional teams. 

This is a hybrid position, which will require in person attendance several days each week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you’ll do:

  • Be the voice of the customer and oversee the marketing of the IT Operations suite of products and solutions 
  • Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches 
  • Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the endpoint ITOps market 
  • Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes 
  • Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities 
  • Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content 
  • Collaborate with demand generation teams to execute targeted campaigns that drive pipeline 
  • Partner with sales, product etc. to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc. 
  • Conduct market research, including buyer interviews to inform marketing content and create actionable insights 
  • Present to customers, partners, and sales teams 

 

Education: 

  • BA or BS in Marketing or equivalent experience required 
  • MBA strongly preferred 

Experience: 

  • We are looking for someone excited to work in a fast-moving, high-growth company for an opportunity to drive revenue growth and advance your career 
  • 10+ years minimum of experience in product marketing, solutions marketing, or outbound product management required 
  • Experience crafting go-to-market strategy including pricing and packaging 
  • Experience marketing an enterprise software solution to address cybersecurity issues within IT Operations
  • Experience at a business-to-business enterprise software company required 
  • Experience understanding technology at a deep level and ability translate to business needs concisely required 
  • Experience developing presentations to customers, sales teams, and partners preferred 
  • Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics 

Other: 

  • Strong presentation skills are required. Must be comfortable speaking in front of all levels from entry-level employees to the C Suite 
  • You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans 
  • You can balance both the art and science of marketing – having great creative intuition and an insatiable appetite for data and insights 
  • Understanding of basic branding principles: brand identity, building equity, brand voice, etc. a plus. 
  • You possess excellent business judgment; ability to prioritize independently, overcome blockers, create clarity, and move forward even in ambiguous circumstances 
  • A profound sense of ownership and accountability is required along with the ability to influence (and inspire) and sometimes skeptical audiences 

 

Core Competencies:

  • Demonstrates initiative and motivation 
  • Excellent oral and written communication skills 
  • Team player 
  • A person of high ethics and integrity 
  • Ability to work in a fast-paced, changing environment 

Security & Privacy Roles & Responsibilities:

All roles at Tanium have access to Tanium Confidential Information, therefore, Tanium assigns a universal Position Risk Designation to all roles to hold everyone to the highest possible standard. All roles at Tanium are subject to the following requirements: 

  • Protection of Tanium information and other assets 
  • Compliance with Tanium policies and terms of applicable agreements with Tanium 

About Tanium 

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that result in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X. 

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.   

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.   

What you’ll get

The annual base salary range for this full-time position is $140,000 to $420,000. This range is an estimate of what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of a medical, dental, and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident, and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

 

For more information on how Tanium processes your personal data, please see our Privacy Policy

 

 

Average salary estimate

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$420000K

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What You Should Know About Senior Director, Product Marketing - IT Operation Portfolio, Tanium

If you're ready to take on a pivotal role in shaping the future of IT Operations, Tanium has the perfect opportunity for you as a Senior Director of Product Marketing in Emeryville, CA. This hybrid position lets you thrive in a vibrant team while also giving you the flexibility you desire. Here, you’ll be instrumental in developing our go-to-market strategy for our endpoint IT Operations solution portfolio, engraining your touch through product messaging, positioning, and enabling sales and partners. Picture this: you’ll be the 'voice of the customer', articulating their needs and translating complex topics into engaging narratives that resonate in the market. Your analytical mindset will allow you to assess market trends and identify key personas, illustrating our value proposition effectively. With over 10 years of product marketing experience, you’ll lead product launches, create compelling marketing assets, and cross collaborate with various teams to ensure our initiatives hit the mark. If you're excited about working in a fast-growing company and have a knack for blending creativity with data-driven insights, you’ll fit right in at Tanium. Join us in revolutionizing IT Operations while enjoying an inclusive environment that values collaboration and diversity. What are you waiting for? Let’s tackle complex IT challenges together!

Frequently Asked Questions (FAQs) for Senior Director, Product Marketing - IT Operation Portfolio Role at Tanium
What are the primary responsibilities of a Senior Director of Product Marketing at Tanium?

As a Senior Director of Product Marketing at Tanium, you will oversee the marketing efforts for the IT Operations suite, develop go-to-market strategies, and ensure alignment with revenue goals. You'll be responsible for product messaging, positioning, and enabling sales teams, as well as leading new product launches and driving collaboration with various teams, including demand generation.

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What qualifications are required for the Senior Director of Product Marketing position at Tanium?

To qualify for the Senior Director of Product Marketing role at Tanium, candidates should have a BA or BS in Marketing, alongside an MBA strongly preferred. More than 10 years of experience in product marketing, solutions marketing, or outbound product management is essential, along with a track record of developing go-to-market strategies and experience with enterprise software marketing.

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What skills make a successful Senior Director of Product Marketing at Tanium?

A successful Senior Director of Product Marketing at Tanium will possess excellent communication skills, the ability to craft compelling narratives from complex information, strong analytical capabilities for market analysis, and a deep understanding of technology. Additionally, being a collaborative team player who can inspire cross-functional teamwork is vital to thrive in this role.

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How does the Senior Director of Product Marketing contribute to Tanium’s go-to-market strategy?

The Senior Director of Product Marketing at Tanium contributes significantly by being the strategic leader who shapes the go-to-market plan. This includes developing marketing assets for product launches, conducting market research, engaging with customers for feedback, and continuously improving product positioning based on market insights and team collaboration.

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What unique opportunities does Tanium offer for the Senior Director of Product Marketing?

Tanium offers unique opportunities for the Senior Director of Product Marketing to make an immediate impact in a fast-growing company. The role allows for creative expression through comprehensive marketing campaigns and collaboration with leading teams. Furthermore, the inclusive company culture, combined with competitive salaries and robust benefits, ensures a fulfilling work experience.

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Common Interview Questions for Senior Director, Product Marketing - IT Operation Portfolio
Can you describe your approach to developing a go-to-market strategy?

When developing a go-to-market strategy, I focus on understanding our target audience and their pain points deeply. I assess market trends, analyze competitors, and align our product’s value proposition with customers’ needs. Collaboration with cross-functional teams for feedback is crucial to ensure that our strategy is well-rounded.

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How would you measure the success of a product launch?

To measure the success of a product launch, I look at multiple KPIs, such as market penetration rate, customer feedback, increased revenue, and the effectiveness of sales enablement materials. Gathering post-launch analysis and adapting strategies based on performance is vital for future improvements.

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What is your experience with market research, and how do you apply it to marketing strategies?

I have extensive experience conducting market research, including buyer interviews and competitive analysis. I apply these insights to shape our marketing narratives and refine our strategies. Understanding market dynamics helps us communicate effectively and position our products advantageously.

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How do you prioritize initiatives in a fast-paced environment?

In a fast-paced environment, I prioritize initiatives based on their alignment with company objectives, potential impact on revenue, and resource availability. I rely on data-driven decision-making and remain flexible to adapt as new insights arise, ensuring that my focus remains on high-impact projects.

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Describe a time when you successfully influenced a cross-functional team.

In my previous role, I led a project that required input from sales, product management, and engineering. I facilitated workshops where I presented data and insights to illustrate the benefits of our proposed strategy. Engaging stakeholders effectively convinced everyone to rally around our common goal, leading to a successful outcome.

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What do you consider when creating marketing content?

When creating marketing content, I consider our audience’s needs, the product’s key differentiators, and market trends. My goal is to craft narratives that not only inform but also engage and resonate with potential customers. Utilizing data analytics also ensures our content remains relevant and impactful.

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How do you ensure that your marketing efforts are aligned with sales teams?

I ensure alignment with sales teams by maintaining open lines of communication, providing regular updates on marketing initiatives, and soliciting their feedback on sales materials. Collaborating closely with sales enables us to refine our messaging and create tailored tools that support their efforts in the field.

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What strategies do you use to differentiate a product in a competitive market?

To differentiate a product in a competitive market, I emphasize unique value propositions and highlight how our solutions directly address customer pain points. I leverage storytelling to present testimonials and case studies that illustrate our product's real-world impact, creating a compelling narrative that sets us apart.

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Can you give an example of a successful marketing campaign you led?

Certainly! In my previous position, I led a campaign targeting IT operations managers with a series of webinars and whitepapers addressing common industry challenges. The campaign resulted in a 30% increase in leads and improved engagement metrics, showcasing our expertise and positioning us as thought leaders in the space.

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How do you stay updated on the latest marketing trends and technologies?

I stay updated on the latest marketing trends and technologies by subscribing to industry publications, attending webinars, and participating in marketing conferences. Additionally, I engage in professional networks and continually seek learning opportunities to ensure that my strategies remain innovative and effective.

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To be the platform that delivers manageability and security at scale for all connected devices.

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Full-time, hybrid
DATE POSTED
April 9, 2025

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