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VP, Product Marketing

The Basics:

Reporting to our CTO, the  Vice President of Product Marketing will manage all aspects of our global product and solutions marketing to drive marketing strategy and pipeline execution. As a member of the marketing leadership team, this position will partner with multiple stakeholders to create revenue-impacting programs that align sales, customer success, enablement and executive staff. 

This is a hybrid position, which will require in person attendance several days each week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you’ll do:

  • Partner with the CTO, CRO, and CMO to shape Tanium’s go-to-market strategy and corporate direction 
  • Lead the go-to-market business planning, resource prioritization (in people and programmatic investments), and performance reporting across the product portfolio 
  • Evolve the product/solutions' packaging and pricing strategy to maximize growth opportunities and increase customer lifetime value
  • Develop and manage a corporate positioning and messaging platform to ensure a compelling and differentiated narrative for our platform, product, and solution offerings
  • Align with the product management and customer success teams to launch new products and enhancements
  • Shape our competitive position in the market by leading win/loss reporting, representing the voice of the customers/influencers, and providing market intelligence to other functions 
  • Drive the productivity of our sales (reps and pre-sales) teams by constructing enablement training, focused on go-to-market sales plays, compete, etc      
  • Serve as a thought leader, storyteller, and spokesperson to bring corporate positioning to life
  • Communicate effectively and often to ensure all stakeholders are aligned
  • Lead, mentor, and grow a team of top product marketing talent

We’re looking for someone with:

  • Education:
    • BA/BS or equivalent industry experience required
  • Experience:
    • 15+ years marketing experience in a high-tech company. Previous experience in a lead marketing role with responsibilities for product or solutions marketing.
    • Proven experience launching new products and growing to a mature business.
    • Strong collaboration skills with demonstrated ability to partner with diverse stakeholders.
    • Strong ability to influence and work cross-functionally.
    • People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives

 

About Tanium 

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X. 

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.   

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.   

What you’ll get 

The annual base salary range for this full-time position is $200,000 to $605,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

 

For more information on how Tanium processes your personal data, please see our Privacy Policy

Average salary estimate

$402500 / YEARLY (est.)
min
max
$200000K
$605000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VP, Product Marketing, Tanium

Join Tanium as the Vice President of Product Marketing and play a pivotal role in shaping our global marketing strategies! Reporting directly to our CTO, you will be responsible for driving marketing initiatives that align with sales, customer success, and executive leadership. This is a fantastic opportunity for someone with over 15 years of high-tech marketing experience to collaborate with our CTO, CRO, and CMO in defining Tanium's go-to-market strategy and corporate direction. You’ll lead business planning, performance reporting, and develop our product packaging and pricing strategies to boost growth and customer loyalty. If you have a knack for storytelling, a desire to mentor a talented marketing team, and the ability to bridge gaps across departments, this is the perfect place for you to make a significant impact. Located in the beautiful city of Emeryville, California, this hybrid position allows you to connect both in-person and remotely as you align stakeholders and launch innovative products. With Tanium, you’ll not only help Fortune 100 organizations and top retailers but also contribute to our mission-driven culture that thrives on diversity and collaboration. If you're ready to lead with purpose and creativity, we want to hear from you!

Frequently Asked Questions (FAQs) for VP, Product Marketing Role at Tanium
What are the primary responsibilities of the VP, Product Marketing at Tanium?

The Vice President of Product Marketing at Tanium is responsible for driving the overall marketing strategy, including managing product launches, developing corporate messaging, and collaborating with various stakeholders like the CTO and CRO. This role also entails leading business planning, evolving pricing strategies, and conducting market intelligence to enhance the company's competitive position.

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What qualifications do I need to apply for the VP, Product Marketing position at Tanium?

To apply for the VP, Product Marketing position at Tanium, candidates should have at least a BA/BS degree and 15+ years of marketing experience in a high-tech environment. Previous leadership in product or solutions marketing, a robust history of launching products, and excellent collaboration skills are essential for this role.

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How does the VP, Product Marketing role contribute to Tanium's success?

The VP, Product Marketing at Tanium plays a vital role by shaping the company's go-to-market strategy, aligning product launches with sales and customer success objectives, and enhancing the narrative surrounding Tanium's offerings. This role significantly impacts revenue growth and customer satisfaction, ensuring that marketing strategies resonate effectively in the competitive landscape.

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Is the VP, Product Marketing position at Tanium a remote job?

The VP, Product Marketing position at Tanium is a hybrid role, requiring in-person attendance several days each week in specific locations, including Emeryville, CA. This flexibility allows for collaboration while maintaining the opportunity to work remotely.

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What are the benefits of working at Tanium for the VP, Product Marketing?

Working at Tanium as the VP, Product Marketing comes with an attractive benefits package that includes a competitive salary range, equity awards, and comprehensive medical, dental, and vision plans. Additional perks include generous retirement savings plans, volunteer time off, and an inclusive culture that values diversity and collaboration.

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Common Interview Questions for VP, Product Marketing
How do you approach developing a go-to-market strategy?

When developing a go-to-market strategy, I begin by conducting thorough market analysis and understanding customer needs. I collaborate with cross-functional teams to ensure alignment and utilize data-driven insights to inform our positioning and messaging, tailoring our approach to resonate with our target audience.

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Can you give an example of how you've successfully launched a product?

In my previous role, I successfully launched a product by first identifying the target market and conducting competitive analysis. I then crafted a comprehensive marketing plan, collaborated closely with sales teams for enablement, and engaged customers for feedback. Following this structured approach resulted in exceeding our initial sales targets by 30%.

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What role do you think collaboration plays in product marketing?

Collaboration is crucial in product marketing as it fosters diverse perspectives and ideas that enhance strategy execution. Strong collaboration among product, marketing, and sales teams ensures that we create a cohesive message and an effective go-to-market approach that aligns with customer expectations and market trends.

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How do you measure the success of a product marketing initiative?

I measure the success of product marketing initiatives through key performance indicators such as sales growth, customer feedback, and market share improvements. Analyzing these metrics helps refine our strategies and ensures we meet our business objectives effectively.

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What techniques do you use to understand customer needs?

To understand customer needs, I utilize a mix of qualitative and quantitative research methods, including customer interviews, surveys, and market analysis. This feedback loop provides invaluable insights that inform our product development and marketing strategies.

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How would you handle a product that underperformed in the market?

If a product is underperforming, I would first analyze the data and feedback to identify any issues with the product or its positioning. Engaging with customers directly can provide insights into their experiences and pain points. Based on this information, I would propose adjustments in messaging, pricing, or features to better meet customer needs.

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What strategies do you employ for effective team management?

Effective team management involves clear communication, setting achievable goals, and fostering a collaborative environment. I focus on mentoring my team members, providing learning opportunities, and ensuring that everyone's contributions are recognized and aligned with broader business objectives.

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Can you discuss a time when you influenced cross-functional teams?

In a prior role, I successfully influenced cross-functional teams by presenting data-driven insights on market trends, which led to the adoption of a new product feature. I facilitated workshops that encouraged collaboration and built consensus on strategies among teams.

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What are your thoughts on competitive analysis and its importance?

Competitive analysis is essential as it informs our understanding of the market dynamics and helps us to position our products effectively. By closely monitoring competitors, we can identify opportunities for differentiation and ensure our marketing strategies remain adaptable to changes in the landscape.

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How do you stay current with marketing trends and changes?

I stay current with marketing trends by following industry publications, attending conferences, and participating in professional networks. I also encourage my team to engage in continuous learning so that we can innovate and implement cutting-edge strategies in our marketing efforts.

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Full-time, hybrid
DATE POSTED
April 9, 2025

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