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Sales Intern

The Boston Beer Sales Internship will expose students to the alcoholic beverage industry by learning to merchandise, promote and sell our brands (Sam Adams, Dogfish Head, Angry Orchard, Twisted Tea and Truly). Throughout the summer, you will work both independently and, in a team, dynamic, to increase the availability and visibility of products in local accounts (bars, restaurants, grocery & liquor stores).

 

Our mission at The Boston Beer Company is to bring the highest-quality products to the U.S. beer drinker. To answer that mission, we are creating an inclusive culture that celebrates the differences in both our people and our brands. Our diversity makes us stronger, and when you bring your authentic self to work, we are a stronger, more innovative, and more sustainable company & community. As a fast-paced, growing company with a strong family of brands (Samuel Adams, Dogfish Head, Angry Orchard, Twisted Tea, and Truly Hard Seltzer), we seek constantly to challenge the status quo. We are always looking for hardworking, talented, and passionate people (that means you!) to join our team. We are The Boston Beer Company, and together we are heavy.

 

What You'll Brew:

  • Execute impactful promotions for accounts in the On Premise (bars/restaurants) and Off Premise (grocery & liquor stores), sampling events, and festivals
  • Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
  • Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
  • Learn about the Boston Beer Company portfolio, selling process, 3-tier system and sales within the alcoholic beverage industry

 

Physical Responsibilities

  • Periodically lift and/or move cases of beer and beyond products frequently
  • Tolerate cold temperatures
  • Stand for several hours during the workday
  • Climb, kneel, and stoop to arrange and display and point of sale frequently
  • Regular travel in the market to service retailers and wholesalers

What Ingredients You'll Bring:

Minimum Qualifications:

  • Must be currently enrolled in, or a recent graduate of, an accredited four-year college or university
  • Must be at least 21 years of age
  • Must have a valid driver’s license, registered and insured vehicle, and ability to drive to and from accounts continuously
  • Must be able to work the required hours for this role, which are afternoon through late evenings Wednesday - Sunday
  • Minimum of a 10-week commitment starting early June through August

 

Level: 10IC

In accordance with pay transparency laws the pay rate for this role if hired is $19 - $22 per hour.   

 

Some Perks:

Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

  • Tuition reimbursement
  • Fertility/adoption support
  • Free financial coaching
  • Health & wellness program and discounts
  • Professional development & training
  • Free beer!

 

*Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.

Average salary estimate

$42680 / YEARLY (est.)
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$39520K
$45840K

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What You Should Know About Sales Intern, The Boston Beer Company

Are you ready to kickstart your career in sales with a dynamic company that has a rich heritage in the beverage industry? As a Sales Intern at The Boston Beer Company, based in bustling New York, you’ll dive deep into the world of renowned brands like Sam Adams, Dogfish Head, Angry Orchard, Twisted Tea, and Truly. This hands-on internship is designed to give you a whirlwind of experience as you learn to merchandise and promote our exceptional products in local bars, restaurants, grocery stores, and more. Imagine executing impactful promotions, setting up displays, and educating waitstaff on our flavors — all while working alongside amazing team members. You’ll also have the chance to travel in the vibrant market, providing you with invaluable insights into the sales process and how to navigate the three-tier system in the alcoholic beverage industry. We cherish diversity and authenticity at The Boston Beer Company, and this role isn’t just about the products; it’s about cultivating a strong community. Your commitment of at least 10 weeks, starting early June through August, means you’ll not only acquire top-notch skills but also enjoy some fantastic perks like healthcare from day one, professional development opportunities, and yes, free beer! Join us, and let’s craft a brighter future together.

Frequently Asked Questions (FAQs) for Sales Intern Role at The Boston Beer Company
What are the main responsibilities of a Sales Intern at The Boston Beer Company?

As a Sales Intern at The Boston Beer Company, your key responsibilities include executing impactful promotions in bars and grocery stores, improving product visibility through creative displays, and conducting educational sessions for staff. You will actively engage with local accounts to enhance brand awareness and contribute to overall sales strategies.

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What qualifications are required for the Sales Intern position at The Boston Beer Company?

To qualify for the Sales Intern role at The Boston Beer Company, candidates must be currently enrolled in or a recent graduate of an accredited four-year college or university, and be at least 21 years old. Additionally, having a valid driver's license and the ability to drive to various accounts is essential.

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What type of work environment can a Sales Intern expect at The Boston Beer Company?

The work environment for a Sales Intern at The Boston Beer Company is dynamic and collaborative. You will have the opportunity to work both independently and in teams. The job requires physical activity, including some lifting and moving of merchandise, and may involve standing for several hours while engaging with various stakeholders in the beverage industry.

Join Rise to see the full answer
What hours will a Sales Intern work at The Boston Beer Company?

As a Sales Intern at The Boston Beer Company, you'll typically work on afternoons through late evenings, specifically from Wednesday to Sunday. This schedule provides a fantastic chance to engage with the vibrant nightlife of New York and maximize brand promotions during peak hours.

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What perks are available for a Sales Intern at The Boston Beer Company?

Perks for a Sales Intern at The Boston Beer Company include generous healthcare on day one, professional development and training opportunities, free financial coaching, and even free beer! These benefits illustrate our commitment to supporting our teammates' personal and professional growth.

Join Rise to see the full answer
Common Interview Questions for Sales Intern
Why are you interested in the Sales Intern position at The Boston Beer Company?

When answering this question, highlight your passion for the beverage industry, interest in sales, and how the internship aligns with your career goals. Mention specific brands from The Boston Beer Company that resonate with you to show your enthusiasm.

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What experience do you have that makes you a good fit for the Sales Intern role?

Reflect on any relevant experiences, such as previous internships, customer service roles, or academic projects that involved teamwork and sales elements. Discuss what skills you've gained from these experiences that would aid your success as a Sales Intern.

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How would you approach promoting a new product in a local bar?

To promote a new product effectively, research the bar's clientele and tailor your approach to resonate with them. Share strategies like hosting tasting events, training staff on the product benefits, and utilizing eye-catching displays.

Join Rise to see the full answer
Describe a time when you had to work in a team. What was your role?

Provide an example of a team project where you played a significant role. Discuss your contributions, how you interacted with team members to achieve a common goal, and what you learned about teamwork and collaboration.

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What strategies would you use to educate bartenders about a new brand?

Educating bartenders requires tailored training sessions where you can share the brand's story, tasting notes, and unique selling propositions. Encourage engagement by facilitating tastings and answering questions to foster a connection with the product.

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How do you handle rejection in a sales environment?

Acknowledge that rejection is a part of sales. Discuss how you maintain a positive attitude, seek feedback to improve, and view each experience as a learning opportunity to refine your approach.

Join Rise to see the full answer
What do you think is essential to building strong relationships with retailers?

Strong relationships are built on trust, communication, and consistency. Emphasize the importance of regular check-ins, providing valuable insights about sales trends, and being responsive to their needs.

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How would you manage your time while juggling multiple accounts?

Time management is crucial, especially with multiple accounts in play. Discuss strategies like prioritizing tasks based on urgency and impact, using scheduling tools, and setting reminders to ensure follow-ups and visits stay organized.

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What excites you about working in the alcohol industry?

Express your passion for the industry, mentioning trends and innovations that intrigue you. Share how the dynamic nature of the market offers opportunities to learn and contribute meaningfully to a respected company like The Boston Beer Company.

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Are you comfortable with the physical demands of the Sales Intern role?

Reassure the interviewer that you are physically prepared for the role, discussing any relevant experiences that have equipped you with the ability to lift products, stay active for long hours, and navigate various environments comfortably.

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The mission of The Boston Beer Company is to seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker.

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DATE POSTED
April 4, 2025

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