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Digital Sales Lead (QSR)

Digital Sales Lead (QSR) – Townsquare Ignite 

* This is an in-field digital media sales position requiring expertise in QSR and a focus on business development and account growth.* 

About Townsquare Ignite:  

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. 

Our Competitive Advantage: 

  • First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
  • Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
  • Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
  • Massive Reach: We have access to over 250 billion impressions per day.
  • Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
  • Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
  • Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns. 

The Digital Sales Lead (QSR) Opportunity:  

Townsquare Ignite is seeking a Digital Sales Lead with a deep understanding of the Quick Service Restaurant (QSR) industry to deliver tailored, results-driven strategies to meet the unique needs of QSR businesses, helping them achieve their marketing objectives and maximize ROI. You will provide full-funnel digital marketing solutions, cultivating new business while growing existing client relationships. 

Responsibilities: 

New Business Development 

  • Identify and pursue new business opportunities within the QSR industry, leveraging your expertise to craft tailored digital marketing strategies.
  • Build strong relationships with QSR brands, franchises, and local businesses, acting as a trusted marketing partner to solve complex challenges.
  • Deliver compelling sales presentations, both virtually and in-person, showcasing how Ignite’s solutions can solve specific QSR business challenges. 

Account Management & Growth 

  • Build and nurture long-term relationships with QSR clients, acting as a trusted advisor to meet their unique marketing needs.
  • Provide ongoing consultation and strategic guidance, optimizing campaigns to ensure continued growth and maximum ROI for clients.
  • Analyze performance reports and provide strategic recommendations to optimize campaigns and drive incremental growth for clients. 

Industry Expertise & Execution 

  • Stay ahead of QSR industry trends and digital marketing advancements to inform client strategies and maintain subject matter expertise. 
  • Collaborate with internal teams, including creative and analytics, to ensure flawless campaign execution and client satisfaction. 

Additional Expectations: Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Qualifications: 

  • 3+ years of digital sales experience, with a proven track record of success in the QSR industry or selling digital marketing solutions to QSR clients.
  • Strong expertise in digital marketing solutions, including programmatic, social, and paid search, with a focus on achieving results and driving revenue.
  • A consultative sales approach with excellent communication skills and the ability to build strong, long-lasting client relationships.
  • Superior presentation, interpersonal & communications skills.
  • Proficient with the full Microsoft suite.
  • BA/BS degree (preferred).
  • Valid driver’s license, auto insurance, and reliable vehicle (required). 

Benefits: 

  • Competitive base plus UNCAPPED commission plan 
  • 3 Weeks PTO  
  • 9 Paid Holidays (Two personal/floating Holidays) 
  • Health, Dental, Vision 
  • 401(K)  
  • World Class training opportunities and client solutions, including access to our own DMP
  • Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities  

Why you’ll love working at Townsquare Ignite:  

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights! 

TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. 

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.  Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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CEO of Townsquare Ignite
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Todd Lawley
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Digital Sales Lead (QSR), Townsquare Ignite

Are you a savvy salesperson with a deep understanding of the Quick Service Restaurant (QSR) industry? If so, Townsquare Ignite is looking for you to join our team as a Digital Sales Lead (QSR). This remote position will allow you to leverage your expertise in digital marketing solutions to help QSR businesses thrive. At Townsquare Ignite, we pride ourselves on our unique blend of proprietary technology and extensive first-party data, which gives you the tools needed to deliver successful, targeted advertising strategies tailored to your clients' needs. You'll be responsible for not just identifying and cultivating new business opportunities within the QSR sector, but also nurturing existing relationships to maximize ROI for your clients. We want someone who thrives in a competitive environment and enjoys crafting compelling sales presentations that showcase our solutions to address specific QSR challenges. With a strong focus on campaign management, you'll stay on top of industry trends and could collaborate with our creative teams to ensure top-notch execution and satisfaction for our clients. Plus, with a competitive base salary and an uncapped commission plan, the earning potential is endless! If you’re ready to make an impact and grow alongside a team that values personal and professional development, Townsquare Ignite might just be the perfect fit for you!

Frequently Asked Questions (FAQs) for Digital Sales Lead (QSR) Role at Townsquare Ignite
What are the responsibilities of the Digital Sales Lead (QSR) at Townsquare Ignite?

The Digital Sales Lead (QSR) at Townsquare Ignite takes on a key role in driving new business development and sustaining existing client relationships within the Quick Service Restaurant industry. This includes identifying new business opportunities, crafting tailored digital marketing strategies, delivering impactful sales presentations, and ensuring ongoing campaign optimization for maximum ROI. As a trusted marketing partner, you will engage with QSR brands to meet their unique marketing needs, providing both strategic guidance and ongoing consultation.

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What qualifications are required for the Digital Sales Lead (QSR) position at Townsquare Ignite?

To be successful as a Digital Sales Lead (QSR) at Townsquare Ignite, candidates should have at least 3 years of digital sales experience, ideally with a strong background in the QSR industry. A proven sales track record, coupled with expertise in digital marketing solutions, including programmatic and social advertising, is essential. Additionally, superb communication and interpersonal skills are crucial, alongside a consultative sales approach that focuses on building long-lasting client relationships.

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What can I expect from the working environment at Townsquare Ignite as a Digital Sales Lead (QSR)?

At Townsquare Ignite, you can expect a dynamic and competitive remote working environment where your personal and professional growth is a top priority. The company fosters a supportive culture, encouraging collaboration among team members to drive success. Regular team meetings and a comprehensive training program ensure that you feel connected and empowered as you develop your skills and advance your career with us.

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What types of clients will I be working with as a Digital Sales Lead (QSR) at Townsquare Ignite?

As a Digital Sales Lead (QSR) at Townsquare Ignite, you will primarily work with Quick Service Restaurant brands, franchises, and local businesses. Your role will involve understanding their unique marketing challenges and providing tailored digital solutions that align with their objectives. Your expertise will be invaluable in crafting strategies that drive meaningful engagement and sales for these clients.

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What benefits can I expect as a Digital Sales Lead (QSR) at Townsquare Ignite?

Townsquare Ignite offers a competitive benefits package for the Digital Sales Lead (QSR) role, including a base salary plus an uncapped commission plan, three weeks of paid time off, nine paid holidays, and comprehensive health benefits covering dental and vision. Additionally, employees have access to a 401(K) plan, world-class training opportunities, and the potential for significant professional growth within the fastest-growing division of Townsquare Media.

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Common Interview Questions for Digital Sales Lead (QSR)
What experience do you have in digital sales focused on the QSR industry?

When answering this question, highlight your relevant experience and specific accomplishments within digital sales and the QSR sector. Discuss the types of digital marketing solutions you have successfully sold, any KPIs you improved, and how your strategic approaches benefited clients. Providing concrete examples will showcase your expertise and effectiveness in this industry.

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How do you approach new business development within the QSR industry?

In responding to this question, discuss your strategy for identifying and pursuing new leads. Talk about how you leverage your industry knowledge, data, and networking to create tailored marketing solutions. Emphasize the importance of building relationships and your ability to communicate value effectively to potential clients.

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Can you give an example of a successful campaign you managed for a QSR client?

This is your chance to dazzle the interviewer with a success story! Describe the client's needs, the marketing strategies you implemented, the results achieved, and any challenges you overcame. Use metrics to quantify success, such as increased sales or engagement rates, to illustrate your impact.

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What methods do you use to stay updated on trends in the QSR industry?

Share your strategies for staying informed about industry trends, such as subscribing to industry blogs, attending conferences, or participating in professional networks. Highlight specific resources you utilize and how this knowledge has shaped your sales strategies or informed clients' campaign decisions.

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How do you handle objections from clients when selling digital marketing solutions?

When addressing this question, explain your method for listening to client concerns, empathizing with their needs, and providing clear and informative responses to their objections. Discuss how you turn objections into opportunities to further emphasize the benefits and ROI of your solutions, always reframing it positively.

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Describe your experience with using data to drive marketing decisions.

In your answer, cover your familiarity with using data analytics tools and metrics to analyze campaign performance. Discuss specific examples of how you have utilized data to inform strategies and adjust campaigns to maximize results for QSR clients, proving your analytical capabilities.

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What role do you believe creativity plays in digital sales?

Discuss the importance of creativity in not just crafting marketing messages, but in problem-solving and approaching client challenges. Highlight instances where innovative thinking has led to successful campaigns, and express how creativity can differentiate brand strategies in a competitive market like the QSR industry.

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How do you ensure high levels of client satisfaction in your accounts?

Emphasize the importance of proactive communication, regular check-ins, and listening to client feedback. Share your strategy for providing personalized service that addresses their unique needs, and mention how you leverage reporting tools to keep clients informed of performance metrics and campaign adjustments.

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What are the key performance indicators you focus on for QSR marketing campaigns?

Talk about the various KPIs relevant to QSR marketing campaigns, such as click-through rates, conversion rates, return on ad spend, and customer engagement metrics. Explain how these metrics guide your strategies and decision-making processes while optimizing campaigns for better performance.

Join Rise to see the full answer
How do you balance client demands while managing your time effectively?

Describe how you manage your schedule using tools and prioritization strategies to ensure that you meet client expectations without compromising on quality. Time management is crucial, so present your approach to keeping organized while being responsive to client needs and project deliverables.

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Townsquare Ignite is the fastest-growing division of Townsquare Media, the third-largest broadcasting company in the country. Townsquare Media owns over 318 radio stations in 67 small to mid-sized markets all across the US. Our Ignite team support...

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DATE POSTED
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