Brand Performance Designer

About us:

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey. 

💻 Brand Performance Designer, Permanent📍London (40% hybrid) 💸 £30,000 - 40,000 + Benefits

We’re looking for a Brand Performance Designer to join our multi-disciplinary Creative Studio and work closely with our Growth Marketing team.  

It’s a great opportunity for a creative thinker who can combine static and motion design to create impactful and data-driven marketing campaigns.  

The main purpose of this role is to ensure that our creative output aligns with our brand identity but also drives marketing performance. One of the key responsibilities will be designing A/B tests to optimise CTR, CPA and CVR while continuously improving our creative effectiveness.   

Working collaboratively is an extremely important part of this role. You’ll need to have a good relationship with our Senior Traffic Manager, and you’ll interpret briefs and translate them into data-driven design experiments. The insights might come from the marketing team, our own creative studio or even you. You’ll need a strategic and analytical mindset and we’ll value this just as much as we do your design skills.   

Experience in brand development is essential, and our core brand elements will need to be applied across all creative, ensuring we produce highly effective static assets across multiple formats for key growth channels. A strong grasp of typography, layout, and photography will be key to delivering compelling visual solutions.  

Creative ideation is also an important part of this role and you’ll be required to contribute to brainstorming sessions and help shape the visual direction of campaigns. You’ll also need to work closely with our copywriters as creative excellence is rarely achieved in isolation. The finished product will feature in multiple markets, including the UK, France, Italy, Spain and the US, so a global mindset is essential. Additional language skills are desirable but not a requirement.  

Key responsibilities 

• Be the Creative Studio’s main point of contact for the Growth Marketing team, ensuring smooth collaboration and good communication.  

• Design and deliver A/B creative tests, producing two or more variations based on requests from the Growth Marketing team, or using your own insights.  

• Continuously optimise and improve Apple and Google app store assets (screenshots, feature graphics and icons) to ensure good conversion rates.  

• Have a good understanding of marketing performance metrics (CTR, CPA) and apply this knowledge to improve creative effectiveness.  

• Ensure brand consistency by working with the creative studio’s leadership team while testing different creative approaches to optimise engagement and conversion. 

• Consistently work to help define and improve our design processes for more efficient production and delivery.  

• Support in defining and improving design processes for more efficient production and delivery. 

Knowledge, skills and experience 

• 3-5 years of experience in digital design with a strong portfolio showcasing both brand and performance-driven design. 

• Excellent proficiency in Figma 

• Good working knowledge of Adobe After Effects, Photoshop and Premiere Pro 

• Previous experience in design for performance marketing channels (e.g., Facebook, Instagram, TikTok, Display Ads, Apple App Store, Google Store). 

• Basic understanding of marketing KPIs (CTR, CPA, CVR) and how creative can impact these. 

• Experience designing and optimising app store assets (Apple and Google Play). 

• The ability to manage multiple briefs while working efficiently to meet strict deadlines. 

• Experience in working with both creative and marketing teams. 

• Strong communication skills and the ability to present data-based design rationale.  

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits. 

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! 

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: 

• 💭 Think Big - We're building the future of rail 

• ✔️ Own It - We focus on every customer, partner and journey 

• 🤝  Travel Together - We're one team 

• ♻️ Do Good - We make a positive impact 

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!