Senior Product Marketing Manager

As a Senior Product Marketing Manager at Typeface, you will be responsible for several key areas including messaging and positioning of our product, storytelling during customer and analyst meetings, and creating sales enablement materials. Your role will also involve collaborating with various teams to develop customer insights that drive market strategies, as well as executing product launches to boost market awareness.

To qualify for the Senior Product Marketing Manager position at Typeface, you should have a Bachelor's degree and at least 4 years of relevant experience in product marketing. Experience working in a B2B startup environment and collaborating closely with sales teams is preferred. Strong writing, analytical skills, and a passion for AI technology in marketing are also crucial.

Typeface is committed to supporting the growth of its employees, including Senior Product Marketing Managers. We offer opportunities for professional development and encourage team members to take initiative and develop skills that enhance their performance and career trajectory. This could include workshops, training sessions, or access to industry-related resources.

At Typeface, we foster an innovative and collaborative work environment. You'll be working in a rapidly changing landscape where creativity meets technology. As a part of our team, you will have the opportunity to think outside the box, implement data-driven strategies, and work alongside industry leaders dedicated to making a positive impact on marketing technology.

Senior Product Marketing Managers at Typeface can enjoy a range of benefits including competitive salary and equity compensation, medical, dental, and vision insurance, flexible PTO, parental leave, and a hybrid work schedule. We provide a supportive environment that encourages work-life balance while promoting professional growth.

Effective product positioning for a new AI product involves understanding the target market, identifying the unique value proposition, and clearly articulating the benefits of the product. It should resonate with different customer segments and differentiate your offering from competitors. Focus on how the product meets specific needs or solves pain points for potential customers.

In a previous role, I managed a product launch that involved coordinating efforts across marketing, sales, and product teams. We created a comprehensive launch plan that included targeted messaging, influencer outreach, and a series of webinars. By tracking engagement metrics and incorporating real-time feedback, we were able to adjust strategies effectively, leading to a successful adoption rate above our projections.

Effective sales enablement involves understanding the sales team's needs and equipping them with the right tools to succeed. This may include creating tailored presentations, providing data-driven insights, and conducting training sessions that not only cover product features but also the customer's journey. Continuous collaboration with sales helps refine these strategies based on real-world feedback.

I gather customer insights through various sources such as surveys, interviews, and analytics tools to understand their needs and preferences. I then analyze this information to inform product positioning, marketing strategies, and content creation. Leveraging these insights allows marketing efforts to be more targeted and effective, ultimately enhancing customer satisfaction and loyalty.

Storytelling is crucial in product marketing as it helps create an emotional connection with the audience. By framing the product in a compelling narrative, it becomes easier for customers to see its value and understand its benefits in context. Effective stories can highlight real-world applications and success stories that resonate with potential buyers.

I approach competitive analysis by thoroughly identifying key competitors and analyzing their strengths, weaknesses, and market positioning. I utilize various tools to track their marketing efforts and customer feedback. This information is then integrated into our marketing strategy to differentiate our offerings and address gaps in the market, ultimately supporting our product's value proposition.

Essential metrics for evaluating a product marketing campaign include customer engagement rates, conversion rates, and overall ROI. Additionally, tracking metrics like brand awareness, sales growth, and feedback from sales teams can provide insights into the campaign's effectiveness and areas for improvement. Setting clear goals at the onset enables better measurement of success.

I take feedback from sales teams very seriously, as they are on the front lines of customer interaction. I regularly check in with them to understand what messaging resonates and what doesn't. Gathering this feedback allows me to iterate on our product communications and refine them to better support their efforts, fostering a collaborative environment where we can achieve our sales goals together.

I stay updated with trends in product marketing and AI technology by regularly reading industry publications, attending relevant webinars, and engaging with professional networks. I also participate in forums and communities focused on AI and marketing innovation, which helps me gain insights on emerging trends and effective strategies implemented by other leaders in the field.

Working in product marketing at a generative AI company excites me because of the limitless possibilities for creativity and innovation. The ability to combine technology with storytelling to enhance customer experiences is remarkable. I look forward to being part of a pioneering team that is at the forefront of changing how businesses interact with their audiences and redefine the future of content creation.