Contract Campaign Operations Specialist

The Contract Campaign Operations Specialist at IDC will oversee the execution of marketing programs in Marketo, collaborating with global marketing teams to interpret campaign goals and ensure successful delivery of marketing initiatives. Key responsibilities include developing and executing campaigns, performing technical quality assurance of marketing programs, and analyzing program performance to provide actionable insights.

To qualify for the Contract Campaign Operations Specialist position at IDC, candidates should have a minimum of 2-3 years of digital marketing experience in a B2B environment, along with at least 2 years of hands-on experience with Marketo. Preferred qualifications include Marketo certification, familiarity with project management tools like Monday.com, and experience with analytics tools such as Google Analytics (GA4).

In the Contract Campaign Operations Specialist role at IDC, you will primarily use Marketo for executing marketing campaigns, alongside other tools like Salesforce and Adestra. Familiarity with UTM strategies and project management applications like Monday.com will also be beneficial in streamlining workflows and enhancing productivity.

The Contract Campaign Operations Specialist role at IDC is a contract assignment expected to last up to 12 months. This position is perfect for those looking for a dynamic remote work opportunity in today's rapidly changing world.

Essential skills for the Contract Campaign Operations Specialist role at IDC include strong analytical capabilities for interpreting campaign performance data, excellent organization and time management skills for prioritizing tasks, and effective communication skills to present project deliverables clearly. Additionally, competence in understanding project requirements and translating them into actionable deliverables is vital.

As a Contract Campaign Operations Specialist, it's essential to detail your hands-on experience with Marketo, focusing on specific campaigns you've managed, the level of complexity you handled, and any measurable outcomes that demonstrate your success in using the platform effectively.

To ensure alignment with best practices, you'd want to highlight your technical QA process, demonstrating how you review workflows, assets, and segmentation before launch. Mention any checklists or protocols you've followed to maintain quality and consistency.

Discuss the tools and metrics you focus on when analyzing campaign performance. Explain how you track KPIs and what reports you generate, illustrating your ability to derive insights and recommendations that can inform future marketing efforts.

Illustrate your time management skills by providing methods you employ to prioritize projects, such as using project management tools or categorizing tasks by urgency and importance. Provide past examples where you successfully managed competing deadlines.

When asked about a successful campaign, describe a specific project from concept to execution, highlighting your role in driving its success. Include the strategy utilized, the tools employed, and the results achieved to showcase your impact.

Focus on elements such as clear objectives, understanding the target audience, creative messaging, optimization based on data, and continuous improvement practices that contribute to a campaign's success.

Discuss your approach to receiving feedback positively, emphasizing open communication and adaptability. Share examples of how stakeholder feedback has shaped a campaign's direction or performance.

Talk about your proficiency with project management tools, particularly Monday.com, describing how you’ve used them to streamline collaboration, manage timelines, and track project progress to ensure all tasks are completed on schedule.

Discuss the types of insights you derive from your analyses, such as conversion rates, audience engagement levels, and other performance metrics. Highlight how you communicate these insights to the marketing team effectively to inform strategic decisions.

Mention resources you utilize to stay updated on digital marketing trends, such as industry blogs, webinars, and courses. Discuss your commitment to continuous learning and networking in the marketing community to further enhance your skills.