HC Brand Manager

As the HC Brand Manager at Unilever, you will be responsible for managing leading cleaning brands such as Neutral, Domestos, Cif, and Coccolino. Your key duties include developing and executing strategic brand plans across the Baltic region, managing the brand portfolio and innovations, collaborating with creative agencies, and working with customer teams to launch local activations. Additionally, you'll drive brand revenue growth, manage budgets, and make data-driven decisions to enhance market positioning.

Unilever requires candidates for the HC Brand Manager position to have fluency in English and one of the Baltic languages. A solid background in marketing with a demonstrated passion for brand building is essential. You should possess strong organizational skills, creativity combined with analytical thinking, and excellent interpersonal abilities. Proficiency in tools like PowerPoint and Excel is also necessary for this role.

In Lithuania, the pay range for an HC Brand Manager at Unilever is between €2661 and €3238 monthly. This competitive salary reflects the company's commitment to providing fair compensation based on local legal salary transparency guidelines.

Unilever offers a comprehensive benefits package for the HC Brand Manager, which includes a competitive compensation plan and an annual bonus. You will also enjoy a great learning environment, access to mindfulness and wellbeing programs, and opportunities for professional growth and development. Moreover, the position offers a hybrid working model to promote work-life balance.

Unilever is deeply committed to equity, inclusion, and diversity within the organization. They encourage applicants from all backgrounds and walks of life to apply for the HC Brand Manager role. The company values every individual bringing their 'Whole Self' to work, fostering a workplace environment where all employees feel valued and included.

When asked about strategies to grow the brand portfolio, focus on a mix of market analysis and consumer insights. You could highlight the importance of identifying market opportunities, tailoring products to meet the needs of local consumers, and using data to inform pricing strategies and promotional campaigns.

In managing multiple brands, prioritization can be achieved through understanding each brand's market potential and strategic alignment. Discuss the importance of setting clear goals, using data to guide decision-making, and aligning initiatives with overall company objectives to maximize impact.

When answering this question, share a specific example that showcases your creativity and analytical skills. Explain the objectives of the activation, the steps you took to execute it, and how you measured its success—preferably using concrete results such as sales metrics or consumer engagement levels.

Building a strong brand in the Home Care category requires understanding consumer needs and ensuring that products deliver on their promises. Discuss key elements such as effective communication, consistent branding, and engaging storytelling that resonates with customers, while also addressing sustainability practices.

Outline your approach to data analysis by highlighting your proficiency with tools like Excel and your ability to gather relevant market data. Explain how you turn insights into actionable strategies that drive brand results and how you continuously monitor performance to adapt your strategies as needed.

In your response, emphasize your previous experience working with creative teams. You could discuss how you foster collaboration through clear communication, managing timelines and feedback effectively, and ensuring that agency deliverables align with the brand vision and strategies.

You should address how consumer feedback is vital to shaping marketing strategies. Highlight methods like surveys and focus groups and stress how you analyze this feedback to identify areas for improvement or innovation, ensuring your marketing initiatives resonate with target audiences.

Talk about the importance of continuous learning through industry publications, networking, and attending relevant events. Highlight any specific resources you utilize and how you apply this knowledge to inform your strategies and keep your brands competitive.

A compelling brand story should connect emotionally with consumers, speaking to their values and aspirations. Discuss key components like authenticity, relatability, and how the narrative aligns with product benefits. Accentuate the importance of storytelling in brand loyalty and consumer engagement.

When addressing budget management, explain your strategy for aligning spending with brand goals and maximizing ROI. Talk about the importance of regular reviews, adjustments based on performance metrics, and your ability to prioritize spending on initiatives that drive significant results.