Consultant, Global Client Services Communications & Enablement - job 14 of 20

The Consultant in Global Client Services Communications & Enablement at Visa is responsible for digital content planning and development. This includes crafting executive presentations, client-facing collateral, articles, and social media posts among others. The role also involves strategic content creation that aligns with business strategies and managing a global editorial calendar while collaborating with various stakeholders.

To qualify for the Consultant, Global Client Services Communications & Enablement position at Visa, candidates should possess strong communication skills, a background in digital content development, and an understanding of business operations. Additionally, the role demands a strong acumen in strategic thinking and the ability to collaborate effectively with global teams.

The Consultant role at Visa emphasizes a digital-first approach, leveraging technology and generative AI to enhance content and streamline processes. This entails using innovative tools to convey key messages and improve user experience within content development and communications strategies.

As a Consultant in Global Client Services at Visa, you will create a variety of content including executive presentations, social media posts, videos, graphics, and case studies. The focus is on delivering messages that inspire and inform internal and external audiences effectively.

The Consultant position at Visa is a hybrid role, which means that it combines both in-office and remote working options. The number of days expected to work in the office will be confirmed by your hiring manager.

When developing content for a diverse audience at Visa, I would start by understanding the specific needs and preferences of each audience segment. I would employ research and data analysis to identify key messages that resonate across different demographics and create tailored content that addresses their unique pain points and interests.

Certainly! One successful communication campaign I managed involved launching a new service. I developed a multi-channel strategy that included social media, email newsletters, and a dedicated landing page. By analyzing engagement metrics throughout the campaign, we were able to refine our messaging and improve outreach, ultimately leading to increased client awareness and adoption.

To stay updated on communication best practices, I regularly follow industry blogs, attend webinars, and participate in professional associations related to communications and digital marketing. This helps me to keep abreast of emerging trends and innovative strategies that I can apply to my work at Visa.

When managing a global editorial calendar, I prioritize tasks based on deadlines, stakeholder input, and strategic importance. I utilize project management tools to keep track of deliverables and ensure alignment with overall business priorities, while remaining flexible to adapt to emerging needs.

Analytics play a crucial role in my content development process as they inform decision-making. By analyzing performance metrics of previous campaigns, I gain insights into what works and what doesn’t. This helps to steer future content strategies, ensuring that our messaging resonates and achieves desired outcomes.

Incorporating feedback into content creation is essential. I routinely seek input from stakeholders after drafting content and encourage discussions around it. This collaborative approach allows for diverse perspectives, leading to more refined and effective content that aligns closely with client needs and strategic goals.

My process for creating executive-level presentations begins with understanding the key objectives and messaging that the leadership needs to convey. I outline the main points and then develop visually engaging slides including supportive data and graphics, while ensuring clarity and alignment with the overall narrative.

To measure the success of a content campaign at Visa, I would implement key performance indicators (KPIs) such as engagement rates, conversion metrics, and audience reach. Post-campaign analysis is crucial to determine what worked well and what could be improved for future initiatives, ultimately guiding our content strategy.

Absolutely! There was a time when market conditions changed suddenly, necessitating a pivot in our content strategy. I quickly convened our team to brainstorm new messaging that aligned with the current climate. We adjusted our campaigns in real-time, effectively addressing the shifted audience sentiment and improving engagement.

I utilize a variety of tools for content creation and management, including design software like Adobe Creative Suite for visuals, along with project management tools like Asana for task tracking. Additionally, I rely on analytics platforms to monitor performance and optimize content strategies effectively.