Director, People Communications - job 8 of 20

As the Director, People Communications at Visa, you will be responsible for developing and executing communication strategies for major People initiatives. This includes crafting global campaigns that promote Visa's talent, purpose, and inclusion stories. You'll partner with various teams to create engaging content, support speaking engagements for senior leadership, and develop communication plans tailored to different media platforms.

To qualify for the Director, People Communications position at Visa, candidates should have extensive experience in strategic communications, particularly in human resources or internal communications. A proven track record in developing creative content, leading communication campaigns, and providing executive support is essential. Strong collaboration skills and the ability to tell compelling stories about talent and inclusion are also important.

Collaboration is key in the Director, People Communications role at Visa. You'll work closely with the talent and inclusion teams to develop compelling content that resonates with potential candidates and current employees. Additionally, you'll align messaging with functional and regional communication leads, ensuring a consistent and impactful narrative about Visa's commitment to attracting and retaining diverse talent.

In the role of Director, People Communications at Visa, you’ll produce a variety of content designed to attract and retain talent. This includes crafting blogs, social media posts, employee newsletter features, and other digital materials. You’ll also develop tailored messaging for senior leaders' speaking engagements, ensuring their narratives align with Visa’s overall People strategy.

The Director, People Communications position at Visa is a hybrid role, which means you'll enjoy both remote work flexibility and in-office collaboration. The specific expectations regarding in-office days will be confirmed by your Hiring Manager, allowing for a work environment that supports your productivity and connection with your team.

To communicate Visa's talent and inclusion stories effectively, I would utilize a multi-channel approach. This would include engaging blog posts, visually-rich content for social media, and infographics that showcase our initiatives. Collaborating with various teams to gather authentic stories from employees would help amplify our diverse narratives and attract candidates who resonate with our values.

In handling a challenging communication situation related to talent management at Visa, my approach would involve first assessing the specifics of the challenge. I would gather input from involved stakeholders, analyze the potential impacts, and then create a transparent communication plan that addresses the issue while reinforcing our commitment to inclusion and employee growth.

Certainly! In a previous role, I led a communication campaign focused on enhancing employee engagement in diversity initiatives. I collaborated closely with HR to gather stories from diverse employees and created a series of videos and social media content that highlighted their experiences. The campaign resulted in increased involvement in our programs and positive feedback from employees.

I prefer using a combination of tools for effective internal communications. Platforms like Slack or Microsoft Teams facilitate quick updates and collaboration, while tools like SharePoint or intranet sites allow for more detailed content sharing. I also utilize email newsletters to reach a wider audience with important updates, ensuring that information is accessible to all employees.

Measuring the success of communications campaigns involves setting clear metrics in advance, such as engagement rates, feedback from surveys, and participation levels in initiatives promoted through the campaign. Post-campaign analyses help gauge effectiveness, and I use these insights to improve future communication strategies.

Storytelling and narrative are essential in communications as they humanize data and resonate with audiences on a personal level. At Visa, crafting compelling narratives that reflect our culture, mission, and values can inspire talent and reinforce our brand. I believe in using authentic voices and real experiences to create connections with our community.

Creating content for diverse audiences requires understanding their unique perspectives and needs. I would conduct audience research to identify variances in preferences, then develop tailored messaging that reflects their experiences. Inclusivity in language, imagery, and themes is vital, ensuring that every audience segment feels represented and engaged.

I have extensive experience in crisis communications, having managed several high-stakes situations in previous roles. My approach includes clear messaging, timely updates, and open channels for employee feedback. I prioritize transparency and consistency to build trust and guide stakeholders through challenges effectively.

Employee engagement is crucial in People Communications as it relates directly to retention, morale, and overall company culture. Engaged employees are more likely to advocate for the organization and contribute positively. Communicating effectively with employees, promoting initiatives, and listening to feedback fosters a sense of belonging and commitment.

To stay updated on trends in People Communications, I regularly engage with industry publications, attend webinars, and participate in professional networks. Following thought leaders in HR and communications on social media also provides valuable insights. Continuous learning helps ensure that I’m aware of new strategies and best practices that can benefit our communications at Visa.