Manager, Social Creative - job 13 of 19

The Manager, Social Creative at Visa is responsible for crafting compelling social content that aligns with brand objectives. This includes designing social assets for platforms like TikTok, Instagram, YouTube, and X, and developing engaging storylines. The role also involves collaborating with Social Creatives and Strategists to create on-trend content while setting high creative standards across cross-functional teams.

To excel as a Manager, Social Creative at Visa, candidates should possess a strong design background along with experience in creating social content. Familiarity with social media trends and best practices, especially in sectors like Sports, Music, and Travel, is essential. A demonstrated ability to conceptualize and execute high-quality social assets quickly will also be a key qualification.

In the role of Manager, Social Creative at Visa, you will partner with various teams to transform key brand campaigns into social-first experiences. You'll take on the challenge of mining trends and insights from the Visa community, enabling you to develop strategies that enhance campaign reach and engagement on priority social platforms.

The Manager, Social Creative at Visa will create a wide range of content, including social posts, thumbnail images, and titles/descriptions for various platforms. The focus will be on 'made for social' assets that capture attention through photography, social graphics, and in-platform formats like Instagram Stories, all designed to maximize engagement.

The work environment for the Manager, Social Creative at Visa is hybrid, with a mix of in-office and remote workdays. This flexibility allows for collaboration with teams while also fostering independence in your creative process. Regular communication and teamwork will be essential to ensure the successful development and distribution of social content.

When addressing your experience in designing content for social media platforms, highlight specific projects where you've successfully crafted tailored content for platforms like TikTok, Instagram, or YouTube. Discuss your creative process, the types of assets you've developed, and how you measure their impact.

To effectively stay up-to-date with social media trends, explain the various resources you use, such as industry blogs, social media analytics tools, and following relevant influencers. Showcase your proactive approach to continuously learning and adapting your strategies based on current trends.

In approaching timely and relevant content for Visa, emphasize your method for monitoring real-time trends, utilizing tools to track audience engagement. Describe how you would brainstorm ideas in collaboration with teams and implement quick-turn projects without compromising quality.

Discuss the importance of communication and project management tools in your collaboration strategy. Share examples of how you’ve successfully worked with various departments, such as creatives, strategists, and community managers, to achieve project goals, ensuring everyone is aligned and motivated.

Share a specific example of a social campaign where you designed content that led to increased engagement or brand awareness. Discuss your initial concept, the execution process, and the measurable results that demonstrate the campaign's success, showcasing your ability to create impactful social assets.

Success for social media content can be defined through various metrics such as engagement rate, shares, comments, and overall reach. Explain how you evaluate each campaign's performance against these metrics and how such reflections inform future content strategies.

Discuss how data informs your creative process by helping you better understand your audience and informing your design choices. Explain how you leverage insights and analytics to refine your content, optimizing it for maximum engagement on platforms like TikTok and Instagram.

Illustrate your approach to balancing creativity with brand guidelines by explaining your process of understanding brand values while still innovatively crafting content. Give examples of how you successfully integrated brand voice into various creative projects.

Research the platforms where Visa's target audience spends their time actively engaged. Compare these platforms based on user demographics, engagement levels, and types of content that perform well. Provide logical reasoning for your choices, demonstrating a clear understanding of brand marketing strategies.

Highlight your experience with content management tools, explaining how you use them to streamline content planning, scheduling, and analytics. Discuss specific tools you've utilized, their features, and how they helped enhance your efficiency and effectiveness in executing social campaigns.