Associate Creative Director

The Associate Creative Director at Wild Alaskan Company is charged with leading a team of creatives to develop innovative marketing campaigns that reflect the brand's values. Responsibilities include overseeing the creative process from conception to execution, ensuring alignment with business objectives, and collaborating with marketing and brand teams to deliver cohesive experiences across various channels.

To qualify for the Associate Creative Director position at Wild Alaskan Company, candidates should have 6-10 years of proven experience in creative management, ideally within a direct-to-consumer or e-commerce environment. A strong portfolio showcasing successful campaigns and excellent leadership skills are essential, along with in-depth knowledge of design software and a passion for sustainable food systems.

The Associate Creative Director will oversee the development of integrated marketing campaigns at Wild Alaskan Company, which includes digital, social media, email, and traditional media. You'll be guiding creative efforts on print, merchandising, and out-of-home collateral, ensuring they are on-brand and effectively engage our audience.

Collaboration is key for the Associate Creative Director at Wild Alaskan Company. You will work cross-functionally with teams such as Marketing, Brand, Digital Product, and Procurement to ensure creative alignment with business goals and to understand and respond to member needs. Fostering a communicative environment is essential.

In addition to a competitive salary, the Associate Creative Director at Wild Alaskan Company enjoys an impressive benefits package, including health, vision, dental insurance, 401k, PTO, and parental leave. Plus, you’ll receive a delicious monthly box of wild-caught seafood to enjoy!

When answering this question, detail your approach to brainstorming, developing concepts, and working collaboratively with your team. Mention how you incorporate feedback and data insights to optimize campaigns, emphasizing a balanced blend of intuition and analytics.

Discuss your strategies for maintaining brand consistency, which may include creating brand guidelines, holding regular team meetings to align on campaigns, and encouraging open communication among teams. Illustrate your answer with examples from your previous experiences.

Highlight your specific experience with performance marketing, mentioning how you use data to inform creative decisions and optimize campaigns. Share an example of a successful campaign where performance metrics significantly influenced your approach.

Be prepared to provide a detailed description of a specific campaign, including your role, the strategy employed, the creative concepts, and the impact of the campaign on the brand's engagement or sales metrics. Tailor your example to align with Wild Alaskan Company's mission.

Discuss strategies like encouraging diverse ideas, facilitating brainstorming sessions, and creating an open environment where team members feel safe to express their creativity. Provide examples of how these strategies led to innovative solutions.

Emphasize the importance of storytelling in connecting with customers, building brand loyalty, and differentiating products. Provide examples of successful campaigns that effectively utilized storytelling to resonate with the target audience.

Mention your proactive approach to staying informed, including following industry blogs, attending webinars, networking with peers, and being an active participant in creative communities. Discuss a recent trend you've applied to your work.

Share a specific challenge related to managing creative teams or delivering a campaign under tight deadlines. Describe the steps you took to address the situation and what the outcomes were, focusing on leadership and communication skills.

Take the opportunity to explain how you prioritize both creativity and strategic thinking in your role. Discuss your experience working with cross-functional teams to align creative output with the company’s goals, ensuring that creativity does not sacrifice business needs.

This is a great chance for you to express your passion for sustainable seafood and the values that Wild Alaskan Company represents. Share specific aspects of the company's mission and culture that resonate with you, and how they align with your career goals.