Lead Generation Specialist (India)

As a Lead Generation Specialist at Wing, your main responsibilities will include establishing relationships with clients, acquiring sales leads via various channels, and coordinating closely with our marketing team to nurture those leads. You'll also maintain an accurate sales prospecting database, research market trends, develop lead qualification criteria, and actively follow up with leads through multiple communication methods.

To qualify for the Lead Generation Specialist position at Wing, candidates should possess a minimum of one year of proven experience in lead generation or appointment-setting roles, preferably with international clients. Strong English communication skills, both written and verbal, along with excellent interpersonal skills, and proficiency in lead generation software are a must. Familiarity with CRMs, online marketing channels, and tech tools such as spreadsheets and communication software is essential.

Yes, the Lead Generation Specialist role at Wing is a fully remote position, allowing you to work from the comfort of your home. We believe in offering flexibility, so you can manage your work-life balance effectively while contributing to our mission of helping companies build world-class teams.

At Wing, we provide various upskilling opportunities for our Lead Generation Specialists, including paid training programs. We understand the importance of continuous professional development, and we foster a culture that encourages our team members to grow in their roles and expand their skill sets.

Wing offers a remarkably supportive team culture for its Lead Generation Specialists. You'll have access to performance incentives, job stability, and a fun work environment. Additionally, we promote an inclusive workplace where your contributions are valued, and you can work collaboratively with your peers to achieve success.

When addressing this question, it’s a great opportunity to showcase your knowledge of various lead generation techniques. Consider discussing the importance of diversifying your approach through social media marketing, email campaigns, networking at events, and utilizing referral programs. Mention how you adapt your strategies based on market research and customer needs.

Answering this question involves explaining your criteria for determining if a lead is qualified or not. Discuss your process, which may include assessing the lead's needs, budget, and decision-making power, and how you use data from your CRM to track their interactions and engagement levels effectively.

Use this question to provide a brief overview of a specific project, detailing your objectives, the strategies you implemented, and the outcomes. Highlight any metrics that demonstrate your success, such as the number of leads generated or the conversion rates from the campaign, to give concrete evidence of your capabilities.

Here, you should showcase your familiarity with commonly used lead generation tools and software, like CRMs (e.g., HubSpot or Salesforce), lead capture tools, and marketing automation platforms. Discuss how you've used these tools in your past roles to streamline processes and improve efficiency.

Your answer should reflect a thoughtful approach to follow-ups. Discuss the balance between being persistent and respectful of the lead’s time. Explain how you use different communication channels (email, SMS, phone) and the timing for each follow-up to maximize engagement and conversion probabilities.

This question allows you to share your organizational skills. Explain how you utilize CRM systems to document all interactions and updates on leads. Mention how you categorize leads based on their stage in the sales funnel, which aids in follow-ups and targeted communications.

Emphasize the importance of market research in understanding customer needs, identifying trends, and refining lead generation strategies. Describe how you gather insights from various sources to create a more tailored approach that resonates with potential customers.

It’s crucial to demonstrate resilience and a learning attitude when it comes to rejection. Expressing that you view rejection as an opportunity to learn and improve your approach can convey a positive mindset. Share how you analyze feedback to adapt your strategies going forward.

Discuss your preference for clear, concise, and friendly communication to build rapport. Highlight how you adapt your style to match the client's preferences and the context of the conversation, whether you’re making a cold call or following up on a warm lead.

Here, share your passion for connecting businesses with solutions and helping them grow. Discuss how you find fulfillment in achieving targets and the excitement of witnessing the impact of successful lead generation on a company’s success.