Technical Product Manager

As a Technical Product Manager at Winona, you will oversee the product roadmap for core areas such as onboarding, checkout, and account management. Your role includes collaborating with engineering teams to draft detailed product specifications and defining tracking requirements to optimize data collection. You'll work cross-functionally to launch features aimed at improving user experience and operational efficiency while balancing speed and thoughtful execution.

To apply for the Technical Product Manager position at Winona, you should have 3 to 5 years of experience in product management, particularly in a fast-paced startup or DTC/e-commerce environment. A technical background in engineering or a related field is essential, along with a solid grasp of agile methodologies and analytics frameworks. Experience with customer data platforms and creating wireframes using tools like Figma or Miro will enhance your application.

The Technical Product Manager at Winona plays a crucial role in enhancing user experience by leading product development initiatives that prioritize user-centric features. This involves monitoring product performance and iterating based on user feedback and data insights, ensuring that every feature contributes positively to the overall customer journey.

In your role as a Technical Product Manager at Winona, you'll utilize various tools including those for project management, analytics, and design, such as Figma for wireframing, tracking frameworks for data analysis, and collaboration tools that facilitate communication across technical and non-technical teams. Familiarity with customer data platforms and experimentation platforms will also be beneficial.

Winona fosters a fun and casual work environment, encouraging creativity and collaboration among its diverse team. As a Technical Product Manager, you'll enjoy working flexible hours while contributing to an inclusive culture where everyone's ideas are valued. Employee engagement activities and virtual gatherings help strengthen team bonds and promote a cohesive workplace culture.

When defining product requirements, it's essential to gather input from stakeholders across all relevant departments. This includes conducting user interviews and leveraging data analytics to inform your decisions. Be prepared to discuss how you can balance technical feasibility with user needs, ensuring that each feature aligns with broader business objectives.

It's important to provide specific examples of how you’ve implemented agile practices in your previous roles. Share your experience running sprints, facilitating stand-up meetings, and adapting to changing priorities while still delivering value. Highlight how these practices helped improve team collaboration and product quality.

Demonstrate your ability to evaluate tasks based on impact, urgency, and strategic alignment. Explain your framework for prioritization, such as using a scoring system or involving team input. Discuss how effective prioritization improves overall product delivery and stakeholder satisfaction.

Data is crucial for informed product decisions. Discuss how you utilize analytical tools to track user behavior and performance metrics. Provide examples of how you’ve used data to refine existing features or identify new opportunities, emphasizing the importance of a data-driven approach in product management.

Selective storytelling is key here. Choose a project where you faced significant hurdles, ideally related to scope, timelines, or team dynamics. Explain how you identified the issues, engaged with the team for solutions, and the strategies you implemented to steer the project back on track, highlighting the end results.

Discuss your methods for collecting user feedback, such as surveys, usability testing, or analytics tools. Illustrate how you distill feedback into actionable insights and use these learnings to guide product iterations. Emphasize your commitment to aligning product decisions with user needs.

Detail your familiarity with CDPs and how you've used them to enhance user targeting and engagement strategies. Discuss any specific platforms you’ve worked with, outlining how you implemented tracking schemas, leveraged user segmentation, or improved data quality for better decision-making.

Talk about your approach to fostering relationships across departments. Highlight strategies like regular check-ins, aligning on goals, and facilitating open communication. Share examples of successful collaborations that led to improved product outcomes.

Mention specific design tools like Figma or Miro and describe your process for creating wireframes. Discuss how you collaborate with designers and developers at the onset of product development to ensure user needs are visually represented and technically feasible.

Reflect on what attracts you to Winona, such as its innovative approach to telemedicine and commitment to women's health. Share how Winona's mission resonates with you and how you envision contributing to its success and growth.