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Senior Product Marketing Manager

Job Description

Who We're Looking For

At Zendesk, we are a global leader in customer and employee service software, renowned for our powerful yet user-friendly solutions. We are seeking an experienced Senior Product Marketing Manager to help drive product, sales, and adoption initiatives for Zendesk’s fast-growing employee service business. You will play a meaningful role in driving our employee service business forward by defining and executing GTM strategies to achieve our company’s ambitious employee service goals. You will partner cross-functionally across our product and GTM organizations and work closely with senior leaders in sales, marketing, and product. 

You are an expert storyteller who is passionate about ‘rolling your sleeves up’ and working with a broad set of stakeholders to get things done. You will report to the Director of Employee Service Product Marketing and work closely with the broader Product Marketing team.

Key Responsibilities:

  • Develop and maintain a deep understanding of the employee service market, particularly HR Service Management (HRSM) and IT Service Management (ITSM), including buyer personas, industry trends, and competitive landscape.

  • Craft compelling product narratives and solution messaging that communicate core use cases and the value of our employee service solution.

  • Lead cross-functional sales, marketing, and customer initiatives. 

  • Collaborate with Product, Marketing, and Sales teams to develop and execute GTM strategies, including assets for campaigns, webinars, analyst briefings, and more.

  • Enable GTM teams and develop materials to support customer-facing interactions, such as sales pitch decks, one pagers, case studies, demos, and more.

  • Support deals and customer engagements as a subject matter expert.

  • Evangelize Zendesk for Employee Service through public speaking engagements and analyst briefings.

What You Bring to the Role

  • 5-7+ years of product marketing experience in software and technology. Experience with HR or IT tech preferred.

  • Exceptional storytelling ability with a talent for articulating complex ideas simply and effectively.

  • Superior analytical and problem-solving skills with keen attention to detail and pattern recognition.

  • Executive presence with the ability to engage and collaborate effectively with senior leadership.

  • Strong project management skills with excellent execution, follow-through, and attention to detail.

  • Comfortable operating independently in a startup-like environment to build and execute new programs and initiatives and deliver on tight deadlines.

  • Customer-first mentality with a passion for understanding and addressing customer needs.

  • Bachelor's degree in Marketing, Business Administration, or a related field

The US annualized base salary range for this position is $148,000.00-$222,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.

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Average salary estimate

$185000 / YEARLY (est.)
min
max
$148000K
$222000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, Zendesk

Are you a passionate storyteller with a knack for product marketing? At Zendesk, we're on the lookout for a Senior Product Marketing Manager to join our innovative team in California, working remotely. In this exciting role, you'll drive product, sales, and adoption initiatives for our rapidly growing employee service sector. You won’t just be crafting compelling narratives; you’ll become the heart of our employee service business as you shape go-to-market strategies that align with our ambitious goals. Collaborating with sales, marketing, and product teams, you'll lead initiatives that enhance our market presence in areas like HR Service Management and IT Service Management. Your experience and expertise will help us understand buyer personas, market trends, and the competitive landscape. If you thrive in a dynamic environment, enjoy engaging with stakeholders, and have a customer-first mentality, this role is a fantastic opportunity to make an impact. Together, let’s continue to redefine how organizations manage employee service interactions at Zendesk!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Zendesk
What are the key responsibilities of a Senior Product Marketing Manager at Zendesk?

As a Senior Product Marketing Manager at Zendesk, your key responsibilities include developing a deep understanding of the employee service market, crafting compelling product narratives, leading cross-functional initiatives, and collaborating with various teams to execute go-to-market strategies. You'll also enable teams with customer-facing materials and support engagement as a subject matter expert.

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What qualifications are needed to be a Senior Product Marketing Manager at Zendesk?

To qualify as a Senior Product Marketing Manager at Zendesk, you should possess 5-7+ years of product marketing experience in software and technology, particularly in HR or IT tech. Exceptional storytelling skills, strong analytical ability, project management expertise, and a bachelor's degree in Marketing, Business Administration, or a related field are essential for this role.

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How does Zendesk support the growth of its Senior Product Marketing Managers?

At Zendesk, we believe in providing a fulfilling and inclusive experience for our employees. As a Senior Product Marketing Manager, you'll have access to professional development opportunities, mentorship from senior leaders, and the chance to collaborate on impactful projects that drive our company’s ambitious goals forward.

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What is the company culture like for a Senior Product Marketing Manager at Zendesk?

The culture at Zendesk is grounded in diversity, equity, and inclusion, fostering a collaborative and supportive environment. As a Senior Product Marketing Manager, you'll be part of a team that values creativity and initiative, where innovative ideas are encouraged and employees are empowered to make meaningful contributions.

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What is the salary range for a Senior Product Marketing Manager at Zendesk?

The US annualized base salary range for the Senior Product Marketing Manager position at Zendesk is between $148,000.00 and $222,000.00. In addition to this base salary, eligible candidates may also receive bonuses, benefits, and related incentives, all dependent on individual experience and qualifications.

Join Rise to see the full answer
Common Interview Questions for Senior Product Marketing Manager
Can you describe your experience in product marketing within technology companies?

Highlight your relevant experience, focusing on specific product marketing roles, the campaigns you've led, and results you've achieved in technology sectors. Explain how your understanding of the market landscape, buyer personas, and customer needs has influenced your approach.

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How do you develop go-to-market strategies?

Discuss your process for researching market needs, competitive analysis, and collaborating with cross-functional teams. Be sure to emphasize the use of data and feedback in strategy formation to measure effectiveness.

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What storytelling techniques do you utilize to present product narratives?

Explain your approach to storytelling by mentioning the importance of tailoring the narrative to the audience, using relatable examples, and focusing on the value and impact of the product on user experiences.

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How do you handle collaboration with sales and product teams?

Talk about your communication strategy, how you prioritize alignment on goals, and share examples of successful cross-functional projects you've worked on that positively impacted sales or product launches.

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What methods do you use to analyze market trends?

Discuss various analytical tools and research methods you utilize to stay informed on market trends, including competitor analysis and buyer persona evaluations to guide your marketing strategies.

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Can you provide an example of a successful product marketing campaign you managed?

Provide a detailed example that outlines the objectives, your strategy, and the results, emphasizing the impact it had on your company’s goals and any metrics you used to determine success.

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How do you prioritize tasks and manage projects effectively?

Explain your project management approach, such as using specific tools or methodologies (like Agile or Scrum) to track progress, along with how you communicate and collaborate with stakeholders to ensure deadlines are met.

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What role do you believe customer feedback should play in product marketing?

Discuss the importance of integrating customer feedback into marketing strategies, how it informs messaging, improves product features, and helps in shaping the buyer's journey.

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How do you stay updated with the latest marketing and technology trends?

Share your proactive strategies for continuous learning, whether through attending industry conferences, signing up for relevant webinars, or engaging with professional communities online.

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How would you approach public speaking engagements and analyst briefings?

Discuss your strategies for preparing engaging presentations, understanding your audience, and effectively communicating complex ideas in a relatable manner during these engagements.

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Zendesk is a Danish-American, customer experience company headquartered in San Francisco, California. We take pride in being recognized among the top 1% of the world's most flexible and remote-friendly companies and prioritizing getting together.

98 jobs
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Badge Diversity ChampionBadge Family FriendlyBadge Global CitizenBadge Work&Life Balance
CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Passion for Exploration
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
401K Matching
Paid Holidays
Paid Time-Off
FUNDING
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Full-time, remote
DATE POSTED
April 9, 2025

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