Director, Sales Training

The Director of Sales Training at 10x Genomics is responsible for developing and leading effective training programs for sales account executives. This includes designing innovative onboarding and continuous education initiatives, collaborating with sales leadership to align training with company strategies, and ensuring that the sales team has a firm understanding of products and market dynamics.

To qualify for the Director of Sales Training position at 10x Genomics, candidates should possess a Bachelor's degree in Life Sciences or Business, and ideally a Master's degree. Additionally, a minimum of 10 years of experience in sales training—preferably in the life sciences or biotech sectors—is essential, along with strong communication skills and an ability to analyze training effectiveness using data.

To ensure training effectiveness, the Director of Sales Training at 10x Genomics establishes key performance metrics that evaluate the impact of training programs. By collecting feedback and analyzing performance data, the director can continuously refine the training curriculum to meet the evolving needs of the sales team.

The Director of Sales Training at 10x Genomics will conduct both in-person and virtual training sessions. These sessions will cater to sales account executives across multiple regions and are designed to ensure consistent skill development and messaging related to our products and strategies.

Yes, the Director of Sales Training at 10x Genomics should expect to travel up to 30% of the time. This travel will include visits for in-person training sessions, regional meetings, and trips to the headquarters to collaborate with other teams.

When designing a sales training program for 10x Genomics, it is important to start with a needs analysis to understand the specific skills gaps among the sales team. Then, align the training content with the company's strategic goals and ensure it integrates product knowledge with competitive landscape insights. Utilize various formats such as workshops, e-learning modules, and real-life scenarios to enhance engagement and learning.

Certainly! In my previous position, I launched a comprehensive onboarding program that reduced ramp-up time for new sales hires by 30%. This initiative combined e-learning for product knowledge and hands-on workshops for sales strategies, leading to improved performance metrics and enhanced team morale.

Metrics such as sales performance before and after training, participant feedback, training completion rates, and pre-and post-assessment scores are essential. Additionally, tracking changes in key performance indicators like quota attainment and customer engagement can provide deeper insights into the program’s effectiveness.

Staying updated involves following industry leaders, participating in professional networks, attending conferences, and engaging with online communities related to sales training in life sciences. Subscribing to relevant journals and publications can also provide valuable insights into emerging trends and best practices.

My approach is to assess the unique needs and skill levels of the diverse teams and then tailor the training materials to accommodate different learning styles. Incorporating various formats like group discussions, role-playing, and interactive modules helps ensure that all team members can effectively engage with the content.

To handle resistance, I would first listen to their concerns and understand their perspectives. It’s important to create a collaborative atmosphere where feedback is valued. By relating training content to their day-to-day challenges and objectives, I aim to show the practical benefits of the training, which often helps in gaining buy-in.

I prefer using Learning Management Systems (LMS) like Salesforce and other sales enablement tools for their user-friendly interfaces and analytical capabilities. These platforms offer a centralized hub for training resources and allow for tracking progress in real-time, ensuring that training is both accessible and effective.

In a previous role, I had to pivot a training strategy when a major product change was announced shortly before a scheduled workshop. I quickly updated the content to include the new product features and conducted a virtual Q&A session to address specific sales team concerns. The adaptability ensured continuity in performance and maintained team confidence.

The most critical skill for a Director of Sales Training is the ability to communicate complex concepts simply and effectively. Being able to translate product knowledge and sales strategies into easily digestible training materials can make a significant difference in how well the sales team understands and applies the information.

I foster a culture of continuous learning by encouraging feedback and promoting ongoing education opportunities. By recognizing and rewarding those who take initiative in their own development, and providing access to resources such as e-learning platforms and workshops, I help create an environment where learning is valued and pursued actively.