CTV Sales Director

As a CTV Sales Director at TripleLift, you will mainly focus on driving the adoption and revenue of our CTV product suite. This involves engaging with new agency accounts, building relationships with clients, and utilizing your existing connections within the advertising industry. You will also collaborate with internal teams to enhance our offerings and develop go-to-market strategies, making sure our solutions meet the specific needs of customers.

To become a CTV Sales Director at TripleLift, you should have at least 8 years of experience in digital media or ad tech sales, with a strong focus on advanced TV advertising for a minimum of 6 years. Experience selling CTV solutions to key agency holding companies, such as those affiliated with Group M, WPP, or IPG, is highly preferred, along with a strong understanding of TV measurement and linear planning.

Essential skills for the CTV Sales Director role at TripleLift include outstanding communication and presentation abilities, strong analytical skills, and a knack for relationship building within the advertising industry. Candidates should also possess a solution-oriented mindset, comfortable working both independently and collaboratively, to meet client needs effectively.

At TripleLift, CTV Sales Directors will be part of a warm and welcoming culture that emphasizes positivity, teamwork, and innovative thinking. We pride ourselves on fostering a collaborative environment where individuals are encouraged to support each other and contribute their unique perspectives, making it an enriching workplace for all.

There are significant growth opportunities for a CTV Sales Director at TripleLift. By successfully driving the revenue and adoption of our CTV solutions, you can expect to take on greater leadership responsibilities within the agency sales team. Your contributions can pave the way for career advancement within the company, especially as the demand for innovative advertising solutions continues to grow.

In building relationships with new clients, I prioritize understanding their unique business needs and objectives. I believe in open communication and transparency, which helps establish trust. By demonstrating my expertise and showcasing how our CTV solutions can meet their challenges, I can make a compelling case for why partnering with TripleLift is beneficial.

To drive adoption of TripleLift’s CTV products, I'd employ a combination of outreach tactics that include targeted presentations, personalized demos, and leveraging case studies showcasing past successes. I would also collaborate with team members in marketing to ensure our messaging resonates with prospects, focusing on addressing their pain points and showcasing our solutions' innovative aspects.

I stay updated by regularly attending industry seminars, participating in webinars, and following influential thought leaders on social media. Additionally, I subscribe to relevant industry publications and networks, ensuring that I am aware of the latest advancements in CTV advertising, which plays a critical role in shaping my sales strategies.

Certainly! In a previous role, I faced a challenging sale when a major client was hesitant to transition from traditional TV to CTV. I took the time to understand their concerns, provided them with tailored solutions addressing their specific needs, and showcased the significant ROI they could achieve through CTV. By conducting a series of detailed presentations that addressed their pain points, I successfully converted them to a CTV partner, resulting in increased revenue for both parties.

In analyzing the success of my sales efforts, I focus on several key metrics including revenue growth, client retention rates, and adoption rates of new products. Additionally, I track the efficiency of my sales cycle, looking at the average time it takes to close deals and the conversion rate from prospects to clients, to optimize my sales strategies continuously.

Educating agency teams on CTV advertising benefits involves conducting workshops and training sessions that delve deeply into the advantages of our products. I would use real-life case studies to highlight success stories, provide demos, and ensure they understand the mechanisms behind audience targeting in a digital era. Tailoring the education to their specific needs and objectives is vital to ensure it resonates.

TripleLift stands apart in the CTV space due to our innovative product suite and our commitment to quality over quantity. Our focus on beautiful and engaging creative formats, paired with actionable data and insights for agencies, positions us uniquely in a crowded marketplace. This emphasis on enhancing both the buyer's and seller's experience is something I believe will drive our success.

Handling objections during sales presentations involves a patient and solutions-oriented approach. I listen carefully to the client's concerns and validate their feelings, then provide clear, evidence-based responses that address those objections directly. My goal is to ensure the client feels understood and sees how our CTV solutions provide effective answers to their challenges.

Collaborating with teams like marketing or product development is essential for success as a CTV Sales Director. I believe in holding regular meetings to exchange insights and feedback that can help improve our offerings and messaging. By ensuring open lines of communication, we can align our strategies, develop targeted campaigns, and ensure our team remains adaptable to the market's changing needs.

Meeting sales targets is a combination of strategic planning, diligent execution, and continuous assessment. I develop detailed plans that outline actionable steps to reach my goals, setting milestones along the way. Regularly reviewing performance helps identify areas for improvement, allowing me to adapt my approach accordingly and stay on track to meet or exceed targets.