SEO Specialist

As an SEO Specialist at 1840 & Company, you'll manage and scale Meta (Facebook/Instagram) and Google Ads campaigns, conduct keyword research, and execute on-page and off-page optimizations. Your role includes improving website visibility, analyzing performance metrics, and collaborating with content creators to implement SEO best practices effectively.

To be a successful SEO Specialist at 1840 & Company, candidates should possess a Bachelor’s or Master’s degree in marketing, computer science, or a related field. Additionally, 4-5 years of proven experience in a similar role, along with certifications in Google Analytics or Google Ads, are highly valued.

At 1840 & Company, the success of SEO initiatives is measured using various tools like Google Analytics and Search Console to track key metrics. Regular website audits are performed to identify areas for improvement, and continual analysis is done to adapt strategies for maximizing return on investment from organic traffic.

An SEO Specialist at 1840 & Company should be well-versed in using SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz. Familiarity with basic HTML, CSS, and JavaScript for website optimization is also advantageous, enabling you to implement effective SEO strategies.

An SEO Specialist at 1840 & Company can expect a flexible remote work culture that values work-life balance. The company fosters professional growth by connecting talented individuals with opportunities to develop their skills and advance in their careers, all while working from a location of their choice.

Keyword research is crucial because it helps identify the terms and phrases potential customers use to find products or services. As an SEO Specialist, leveraging keyword research to optimize content increases the chances of attracting organic traffic and improving search engine rankings. Be sure to highlight your methods for conducting keyword research effectively.

Staying updated with search engine algorithm changes is essential for an SEO Specialist. I subscribe to leading SEO blogs, engage in webinars, and participate in industry forums. Sharing specific resources or examples of how you've adapted your strategies in response to these changes can showcase your proactive approach.

Effective on-page optimization techniques include optimizing title tags, meta descriptions, header tags, and ensuring keyword placements are relevant. Discuss your experience with content optimization and how you've used these techniques to improve website rankings in previous roles.

Certainly! For one campaign, I conducted comprehensive keyword research and optimized existing content, which resulted in a 30% increase in organic traffic within three months. Highlighting the strategies used and the metrics achieved can enhance your answer.

I approach link building by focusing on creating high-quality content that naturally attracts backlinks. Additionally, I engage in outreach to relevant websites to establish partnerships. Discuss any strategies or tools you've used for link building in past projects.

Key metrics I track include organic traffic, keyword rankings, conversion rates, and bounce rates. These metrics provide insights into user behavior and the effectiveness of the SEO strategy. Be prepared to discuss how you've used these metrics to make data-driven adjustments.

User experience plays a significant role in SEO, as search engines prioritize websites that provide a superior user experience. Elements such as site speed, mobile responsiveness, and intuitive navigation are critical. Highlight any experience you have improving user experience through SEO changes.

Absolutely! I once faced a drop in rankings due to a Google algorithm update. Conducting a full site audit helped identify issues like slow page load times and thin content. Discuss how you addressed these problems and restored rankings to demonstrate your problem-solving skills.

Balancing technical SEO with content strategy requires collaboration with developers and content creators. I ensure that both aspects align by prioritizing technical fixes that support content optimization, leading to improved rankings. Discuss instances where you've successfully integrated both strategies.

I believe my strong experience in developing comprehensive SEO strategies, along with my familiarity with the latest tools and techniques, aligns perfectly with the needs of 1840 & Company. Emphasize your unique qualifications and experiences that can contribute to the company's goals.