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Director, Digital Marketing

About Achievers

The "Achievers Employee Experience Platform™" empowers employees to recognize each other in real time and aligns them to the values and goals of the company. With almost 4 million global users, the Employee Experience Platform enables employees in over 170 countries. Visit us at www.achievers.com to learn more, and check out our platform in action here. Join us in our mission to Change the Way the World Works™!


Our commitment to you:

At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences.


Achievers is seeking an experienced and dynamic Director of Digital Marketing to join our team and take the lead in driving revenue through high-impact demand generation, web marketing, account-based marketing, and cross-functional delivery initiatives. In this pivotal role, you will be responsible for shaping the digital marketing strategy, optimizing the customer journey, and delivering measurable results that accelerate business growth. 

  

As a marketing leader at Achievers, you'll bring your deep expertise in digital trends, data-driven decision-making, and innovative approaches to lead a talented team. You'll have the opportunity to guide your team to success by identifying emerging trends, knowing when to pivot based on market changes, and empowering your team to execute with excellence. This role is ideal for someone who thrives in a fast-paced, growth-oriented environment and is passionate about driving results through cutting-edge marketing techniques. 

  

In this leadership role, you will be expected to wear many hats: strategist, data analyst, team leader, and cross-functional collaborator. The goal is to drive impactful and sustainable growth through digital channels while also providing the vision, expertise, and leadership to push the company’s marketing efforts forward. 


What you'll do:

Leadership & Team Management: 
  • Lead high-performing, cross-functional teams focused on demand generation, ABM, content creation, web optimization, and delivery. 
  • Cultivate a culture of innovation, skill development, and problem-solving to tackle complex marketing challenges. 
  • Inspire and motivate team members to achieve measurable OKRs aligned with global business goals. 

Strategic Initiatives: 
  • Drive revenue growth through targeted digital marketing strategies that deliver measurable impact  
  • Collaborate with sales, product marketing, and other teams to ensure alignment with overall GTM strategy and brand positioning. 

Operational Excellence: 
  • Oversee the execution and optimization of digital marketing campaigns, ensuring continuous improvement and alignment with business objectives. 
  • Maintain operational efficiency across marketing processes, from lead generation to campaign delivery. 

Collaboration & Cross-Functional Coordination: 
  • Partner with Sales, Sales Development, and Strategic Alliances to build and accelerate the revenue pipeline. 
  • Collaborate closely with the CMO and other marketing leaders to drive high-priority initiatives with a high level of autonomy and strategic insight. 


What we're looking for:
  • 8+ years of experience in digital marketing, with at least 4 years leading multidisciplinary marketing teams. 
  • Proven success in leading demand generation, web marketing, and account-based marketing strategies. 
  • Strong experience in building and scaling digital marketing teams, with a track record of developing high-performing teams, fostering collaboration, and leading leaders 
  • Demonstrated success in driving measurable growth, optimizing marketing funnels, and aligning marketing efforts with sales and revenue targets. 
  • B2B marketing experience is required, particularly in tech, SaaS, or enterprise solutions 
  • Knowledge and experience with a range of marketing technologies, eg. Automation platforms, intent based engines  
  • Strong strategic thinking and problem-solving skills; proactive and results-oriented. 
  • Excellent communication and interpersonal skills. 
  • Ability to work effectively in a fast-paced, dynamic environment. 
  • Analytical mindset with the ability to interpret data and make informed decisions. 
  • Bachelor's degree in Business, Management, or a related field (Master's preferred).


#LI-REMOTE 


Why you’ll love working at Achievers:

We are passionate about disruptive technology that’s rooted in science, research and data.

We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!

We foster an environment of connection, security, and community. You’ll feel at home, without reservation. 

We believe in moving quickly, failing fast, and adapting to change. 

We enjoy coming to work every day because we believe in our product and love our culture.

We’re committed to achieving excellence in everything we do. 


Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.


Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates to apply to join our A-Player family. Accommodations are available on request for candidates taking part in all aspects of the selection process.


Achievers is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.


Achievers is committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any accommodations for your interview, such as assistive technology, wheelchair accessibility, or alternative formats of materials, please let us know. We are happy to make necessary arrangements to support your needs. 

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CEO of Achievers
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Jeff Cates
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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Director, Digital Marketing, Achievers

Are you ready to take your digital marketing expertise to the next level? Achievers, the leader in employee experience solutions, is on the hunt for a passionate Director of Digital Marketing to join our dynamic team in the United States. In this pivotal role, you'll be at the forefront of driving revenue growth through innovative digital marketing strategies designed to inspire and engage. With your extensive experience in demand generation, web marketing, and cross-functional collaboration, you will shape our digital strategy, optimize customer journeys, and lead a talented team to achieve remarkable results. At Achievers, you will not only cultivate a culture of innovation and skill development but also forge strong partnerships with sales and product marketing teams to ensure our goals are aligned. Are you someone who thrives in a fast-paced environment and is excited to embrace cutting-edge marketing techniques? This role is for you! We're not just looking for a leader; we want someone who embodies strategic thinking and is data-driven. If you have a rich background in B2B marketing, especially in tech or SaaS, and you're eager to join a diverse group that celebrates your unique strengths, we want to hear from you. Prepare to wear many hats as you inspire and influence your team and the company to new heights. Join Achievers and make a meaningful impact in changing the way the world works!

Frequently Asked Questions (FAQs) for Director, Digital Marketing Role at Achievers
What are the main responsibilities of the Director of Digital Marketing at Achievers?

As the Director of Digital Marketing at Achievers, your key responsibilities will include leading cross-functional teams focused on demand generation and web marketing, driving revenue growth through innovative digital marketing strategies, and collaborating closely with sales and product marketing to align our brand positioning. You'll also optimize customer journeys and oversee the execution of digital marketing campaigns to ensure operational excellence.

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What qualifications are necessary to become a Director of Digital Marketing at Achievers?

To be a successful candidate for the Director of Digital Marketing position at Achievers, you should have over 8 years of experience in digital marketing, with 4 years specifically in leadership roles. A proven track record of implementing demand generation and account-based marketing strategies is crucial, along with expertise in B2B marketing, particularly within tech or SaaS environments. A Bachelor's degree in Business or Management is required; a Master’s degree is preferred.

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What does the team culture look like for the Director of Digital Marketing at Achievers?

At Achievers, the team culture is vibrant and inclusive. As the Director of Digital Marketing, you will lead a team that values diversity and innovation. The company fosters a community where individual contributions are celebrated. You’ll inspire and motivate your team to achieve their personal and professional goals while continuously developing new skills to tackle marketing challenges.

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What skills are most important for the Director of Digital Marketing role at Achievers?

The most important skills for the Director of Digital Marketing role at Achievers include strategic thinking, strong analytical abilities to interpret data, and the capability to adapt to market changes swiftly. Excellent communication and interpersonal skills are also essential as you'll be collaborating with various teams. A proactive, results-oriented mindset will help you lead and inspire your team effectively.

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What is the work environment like for the Director of Digital Marketing at Achievers?

The work environment at Achievers for the Director of Digital Marketing is fast-paced, innovative, and collaborative. You’ll be surrounded by a passionate and diverse team that is committed to driving excellent results through disruptive technology. Achievers promotes a culture of connection and community, making it an ideal place for individuals eager to make a meaningful impact.

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Common Interview Questions for Director, Digital Marketing
Can you describe your experience with digital marketing strategies as a Director of Digital Marketing?

When answering this question, be sure to highlight specific digital marketing campaigns you've led, focusing on measurable outcomes. Discuss your approach to demand generation and any successful account-based marketing strategies you implemented, showcasing how these contributed to revenue growth.

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How do you ensure alignment between marketing and sales teams?

To assure alignment between marketing and sales, emphasize the importance of communication and collaboration. Share examples of how you’ve organized regular meetings, shared metrics, and created joint goals that drive both teams toward achieving common objectives.

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What metrics do you consider essential for measuring the success of digital marketing initiatives?

Discuss key performance indicators (KPIs) such as conversion rates, customer acquisition costs, lead quality, and overall return on investment (ROI). Explain how you use these metrics to adapt strategies and report success to stakeholders.

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How do you approach team management and development when leading a digital marketing team?

Highlight your leadership style and commitment to fostering an environment of growth and innovation. Discuss specific strategies you implement for team development, such as mentorship, skill-building workshops, and encouraging creative input from team members.

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What tools and technologies do you use for digital marketing, and why?

Mention specific tools that you've found valuable in digital marketing, like marketing automation platforms or analytical software. Explain how these technologies have helped streamline processes, enhance targeting, or improve reporting and analysis.

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Can you share an example of a successful marketing campaign you've led?

When sharing your success story, outline the specific goals of the campaign, the strategies you employed, and the results achieved. Use quantifiable outcomes to illustrate the impact of your campaign on revenue growth or brand awareness.

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How do you keep up with current digital marketing trends?

Describe your approach to continuous learning in the field of digital marketing. Mention resources such as industry blogs, webinars, and networking opportunities that help you stay updated on trends and how you apply this knowledge to your strategies.

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What challenges have you faced in digital marketing, and how did you overcome them?

Reflect on specific challenges in past roles and the strategies you employed to overcome them. Discuss your problem-solving approach and how you pivoted to achieve positive results despite obstacles.

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How do you prioritize initiatives within a marketing strategy?

Talk about your method for assessing and ranking marketing initiatives based on the potential impact on business goals, resource availability, and timelines. Emphasize your decision-making process in balancing quick wins with long-term strategies.

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What is your vision for digital marketing in the next few years?

Share your insights into future digital marketing trends and technological advancements. Discuss how you plan to innovate and adapt to ensure your marketing strategies at Achievers remain effective and relevant.

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Achievers’ mission is to change the way the world works. Our Employee Success Platform is specifically designed to drive higher levels of employee engagement. It’s built to align everyone with business objectives and company values, driven by reco...

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Full-time, remote
DATE POSTED
March 22, 2025

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