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Sr. Partner Marketing Manager

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We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

We are seeking a strategic and results-driven Partner Marketing Manager to build and grow relationships with key partners, drive co-marketing initiatives, and maximize brand visibility through partnerships. This role is responsible for executing highly visible partner marketing campaigns, supporting key stakeholders, and driving successful outcomes for Tech Alliances.

In this role, you will manage joint promotions, drive attendance and pipeline, ensure event plans are executed flawlessly, and align internal and external stakeholders for mutual success.

Key Responsibilities:

Develop and execute integrated partner marketing initiatives, ensuring alignment with partner and executive priorities.
Oversee field event logistics, ensuring materials, shipments, and sponsorship deliverables are fulfilled for booth sponsorships and partner events.
Collaborate with sales, product, and marketing teams to execute joint go-to-market (GTM) plans with partners.
Manage relationships with key partners and internal teams to ensure alignment on objectives, messaging, and co-branded efforts.
Lead and execute co-branded marketing campaigns in collaboration with key partners, driving awareness, lead generation, and pipeline growth through activities such as webinars, email marketing, content creation, and events.
Monitor market trends, competitor activities, and industry insights to identify new opportunities for partner engagement.
Track, analyze, and report on campaign performance, optimizing strategies and improving ROI.
Ensure brand consistency across all partner marketing efforts and collateral.
Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units.
Support contract negotiations and budget management related to partner marketing initiatives.

Qualifications:

4+ years of experience in partner/channel marketing in a B2B environment, preferably tech
Strong understanding of digital marketing, demand generation, and content marketing within a partner ecosystem.
Experience executing joint go-to-market (GTM) strategies with external partners.
Experience with Salesforce as a CRM tool
Strong analytical skills to assess campaign effectiveness, track KPIs, and optimize performance.
Exceptional project management and organizational skills with the ability to manage multiple initiatives simultaneously.
Proven ability to work effectively with cross-functional teams, sales, and product marketing to align marketing efforts with business goals.
Excellent communication, relationship management, and negotiation skills to engage both internal and external stakeholders.
Familiarity with marketing automation platforms such as Marketo, HubSpot, or Eloqua (we use Marketo)
Ability to thrive in a fast-paced, collaborative environment with minimal supervision.
Strong attention to detail and ability to manage budgets and marketing spend effectively.

Bonus Skills:

Experience working in technology, SaaS, or software industries
Familiarity with CDWs, Databricks, Snowflake, Tech Alliances, ISVs

Compensation:

Alteryx is committed to fair, equitable, and transparent compensation.

The base salary range for this role is between $126,000 - $165,000 factoring in locations such as New York, California, Texas, DC, North Carolina, and Florida. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.

In addition, you may be eligible for other compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including medical, retirement, financial, wellness, time off, employee discounts, and others.

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Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.

Average salary estimate

$145500 / YEARLY (est.)

min

max

$126000K

$165000K

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What You Should Know About Sr. Partner Marketing Manager, Alteryx

At Alteryx, we’re on the hunt for a dynamic Sr. Partner Marketing Manager who thrives on creativity and strategy, and is ready to make a significant impact in the B2B tech space. If you’re a problem solver who wants to reshape the way companies connect, this is the role for you! You'll be part of a forward-thinking team that values authenticity and inclusivity, turning ideas into actions that drive mutual success with our key partners. Your primary responsibility will include developing and executing innovative partner marketing initiatives that align with both our partners and executive priorities. In this role, you’ll manage everything from logistics for joint promotions to ensuring flawless execution during events. You'll collaborate closely with cross-functional teams, leading co-branded marketing campaigns that encompass webinars, email marketing, and more. Of course, you'll also monitor campaign performance, optimizing strategies to enhance ROI and drive brand visibility. Does this sound exciting? It should! With at least 4 years of relevant experience, a strong grasp of digital marketing strategies, and exceptional communication skills, you’ll be pivotal in driving awareness and lead generation while fostering robust relationships. Plus, as an integral part of our culture that values different perspectives, your input is key to our collective success. Ready to embark on this adventurous journey with us? Let’s make business anything but usual together!

Frequently Asked Questions (FAQs) for Sr. Partner Marketing Manager Role at Alteryx

What are the key responsibilities of a Sr. Partner Marketing Manager at Alteryx?

The Sr. Partner Marketing Manager at Alteryx is responsible for developing and executing integrated partner marketing initiatives, overseeing field event logistics, collaborating with various teams, and managing key partner relationships. This role focuses on creating co-branded marketing campaigns and analyzing campaign performance to optimize strategies, ensuring brand consistency across all marketing efforts.