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Director of Lifecycle Marketing

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The Role We Need:

PadSplit is looking for a Director of Lifecycle Marketing to create data-driven strategies that enhance member and host engagement, improve retention, and optimize the customer journey. This role is critical to scaling our lifecycle marketing efforts, refining personalized communications, and driving meaningful impact through promotions, referral programs, and notification initiatives.

The Person We Are Looking For:

The ideal candidate is a seasoned lifecycle marketer with expertise in designing automated, personalized campaigns across multiple channels. They must have a strong analytical mindset, a passion for understanding customer behavior, and a track record of using data to drive innovative strategies. The right candidate thrives in a collaborative, cross-functional environment and is motivated to lead initiatives that transform user engagement and retention at PadSplit.

Here’s What You’ll Do Day-To-Day:

Lifecycle Strategy Development: Create and execute lifecycle marketing strategies to optimize engagement and retention.
Campaign Management: Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels.
Promotions Oversight: Manage promotions and referral programs to drive sustainable growth and engagement.
Lifecycle Mapping: Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy.
Data Analysis: Analyze performance metrics and extract insights to optimize marketing strategies.
Cross-Functional Collaboration: Work closely with product, engineering, and data teams to refine automation and personalization.
Experimentation Leadership: Lead A/B testing to optimize engagement and retention strategies.
Notification Strategy: Manage notification channels to ensure timely and personalized communication.
Content Personalization: Build segmentation and behavioral triggers for tailored marketing messages.
Trend Monitoring: Stay updated on industry trends to incorporate best practices into marketing efforts.

Here’s What You’ll Need To Be Successful:

Marketing Expertise: 8+ years of experience in lifecycle or retention marketing.
Strategic Thinker: Proven ability to create and execute customer engagement strategies.
Data-Driven Approach: Strong analytical skills to interpret data and drive decision-making.
Technical Proficiency: Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot.
Channel Knowledge: Expertise in email, SMS, push notifications, and in-app messaging.
Collaboration Skills: Experience working with cross-functional teams, including product and engineering.
Industry background: Familiarity with marketplace, fintech, or real estate sectors.
Innovation Mindset: Passion for testing, learning, and implementing new marketing approaches.
Customer Behavior Insight: Deep understanding of segmentation and personalized communication strategies.
Results-Oriented: Track record of improving engagement, retention, and monetization metrics.
Leadership Abilities: Strong communication and leadership skills to drive projects and inspire teams.

The Interview Process:

Your application will be reviewed for possible next steps by the Hiring Manager.
If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
If warranted, the next step would be a video interview with our Head of Marketing for forty-five (45) minutes.
If warranted, the next step would be a video interview with a panel of key stakeholders for two (2) hours. For this interview, a candidate would execute a live assessment to the panel for discussion.
If warranted, then we move to offer!

Compensation, Benefits, and Perks:

Fully remote position - we swear!
Competitive compensation package including an equity incentive plan
National medical, dental, and vision healthcare plans
Company provided life insurance policy
Optional accidental insurances, FSA, and DCFSA benefits
Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
401(k) plan
Twelve (12) weeks of paid time off for both birth and non-birth parents
The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis

$100,000 - $130,000 a year

Compensation is based on the role's scope, national market benchmarks, the person's expertise and experience, and the impact of their contributions to our business goals.

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What You Should Know About Director of Lifecycle Marketing, PadSplit

If you're ready to take your career to the next level, PadSplit is on the lookout for a Director of Lifecycle Marketing! In this exciting role, you’ll have the chance to craft data-driven strategies that enhance engagement for members and hosts alike while optimizing the customer journey. Your expertise will light the way as you design personalized, automated campaigns across various channels, making a real impact on retention and overall growth. We’re searching for a seasoned marketer who not only has a strong analytical mindset but also a passion for understanding customer behavior deeply. Collaboration is key at PadSplit, and we need someone who thrives in a cross-functional setting, eager to partner with product, engineering, and data teams. Your day-to-day will involve developing lifecycle strategies, managing integrated marketing campaigns through channels like email, SMS, and push notifications, and diving into performance metrics to inform future strategies. Plus, you’ll lead experimentation efforts and ensure that our communication remains timely and personalized. With 8+ years in lifecycle or retention marketing under your belt and a proven ability to drive engagement metrics, you’ll not only guide our marketing initiatives but also inspire those around you. If you’re tech-savvy with experience in tools like Braze and Hubspot, and have a keen insight into customer behavior, we want you to be part of our mission to tackle the affordable housing crisis while enjoying the perks of working in a fully remote environment. Join us and make a difference at PadSplit!

Frequently Asked Questions (FAQs) for Director of Lifecycle Marketing Role at PadSplit

What are the responsibilities of the Director of Lifecycle Marketing at PadSplit?

As the Director of Lifecycle Marketing at PadSplit, you’ll oversee the entire lifecycle strategy development, which includes optimizing member engagement and retention. You will be responsible for designing and launching marketing campaigns across several channels, managing promotions and referral programs, analyzing performance metrics, leading A/B testing initiatives, and collaborating with various teams to enhance automation and personalization efforts.