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Manager - Global Benefits & Recruitment Marketing Communications - job 2 of 4

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

We are seeking a strategic Global Benefits & Recruitment Marketing Communications Manager with a strong background in writing, graphic design and brand marketing to join our award-winning communications team. This team is responsible for: developing compelling communications campaigns that engage and motivate colleagues to be and deliver their best; driving awareness and usage of American Express’ broad range of colleague benefits, programs, and initiatives globally (70k+ colleagues); and promoting and protecting the brand externally via proactive PR and social media strategies. This role will specifically oversee colleague benefits communications relating to physical, financial and mental health, as well as recruitment marketing, playing a pivotal role in strengthening our position as a top company to work for.

Our ideal candidate

  • Communications triple-threat with expertise in writing, graphic design and brand strategy

  • Agile leader with demonstrated ability to oversee and manage multiple projects with various stakeholders simultaneously, deliver under tight deadlines, and pivot in a fast-paced environment where priorities can shift quickly

  • Team player that thrives on collaborating with a cross-functional team

  • Motivated self-starter that can influence key stakeholders and has confidence to challenge the status-quo

  • Lifestyle/culture connoisseur who is passionate about social media, generational trends and brand identities

  • Strategic thinker who can zoom in on a challenge while simultaneously maintaining perspective on the big picture/goals

  • Creative and impactful writer with the ability to craft a story/narrative/campaign with little direction

How will you make an impact in this role?

  • Create innovative branded communications campaigns that promote best-in-class colleague health and well-being benefits globally, as well as recruitment marketing initiatives across multiple channels—from initial strategy to execution (including writing, design and editing for digital signage, emails, intranet, social media, videos, toolkits, etc.)

  • Act as a go-to communications and brand expert with deep understanding of the Amex brand identity and voice (ie: develop/update brand assets, review global internal and external communications to manage risks as needed)

  • Simultaneously manage key stakeholders and multiple projects with competing timelines

  • Lead end-to-end process for colleague emails, including drafting content, designing Outlook templates, managing key stakeholder reviews, and distribution) Create and manage a social media content calendar for an always-on approach that promotes American Express as a great place to work.

  • Build large-scale colleague events from ideation to execution (ie: event planning, key messaging/strategy, timeline management, script writing, promotions, social media recaps) 

  • Build and manage web pages within our company intranet

Minimum Qualifications

  • 5+ years of experience in corporate communications, marketing, or brand management

  • Expertise in graphic design with ability to create and edit videos, GIFs, kinetic text, modern marketing campaigns and cutting-edge presentations within the framework of established brand guidelines

  • Expertise in Adobe Creative Suite (InDesign, Illustrator and Photoshop)

  • Expertise in Microsoft Office (Outlook, PowerPoint and Word)

  • Excellent attention to detail with outstanding organizational and project management skills

  • Excellent written and verbal communications skills (editing, brand voice, brand identity)

  • Ability to work in a fast-paced environment and manage multiple projects simultaneously

  • Ability to lead, influence and manage multiple stakeholders

  • Experience with data-driven decision-making and using analytics to inform strategies

Preferred Qualifications

  • Experience working in highly matrixed global organizations

  • Background in communications for well-known brand – communications or agency experience

  • Experience writing and designing for social media (LinkedIn, Instagram, TikTok)

  • Knowledge and experience with video production (concepts, storyboarding, editing)

  • Experience planning events (strategy, messaging, keynote talking points, promotions)

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 

  • Bonus incentives 

  • 6% Company Match on retirement savings plan 

  • Free financial coaching and financial well-being support 

  • Comprehensive medical, dental, vision, life insurance, and disability benefits 

  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 

  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 

  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 

  • Free and confidential counseling support through our Healthy Minds program 

  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue 
visa sponsorship for these positions.

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Average salary estimate

$117500 / YEARLY (est.)
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$80000K
$155000K

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What You Should Know About Manager - Global Benefits & Recruitment Marketing Communications, American Express

At American Express, we're excited to announce an incredible opportunity for a Manager - Global Benefits & Recruitment Marketing Communications to join our dynamic team in New York, New York. In this role, you'll play a vital part in creating innovative branded communications campaigns that promote our top-tier colleague health and well-being benefits across the globe. You'll also spearhead recruitment marketing initiatives that truly resonate with our diverse workforce of over 70,000 colleagues. If you're passionate about storytelling and have a knack for graphic design, brand marketing, and communications, this could be the perfect fit for you! As a key player on our award-winning communications team, you'll collaborate closely with cross-functional teams, manage multiple projects, and ensure our branding remains on point while meeting tight deadlines. Your responsibilities will include drafting compelling content for emails, social media, and intranet communications, as well as building large-scale colleague events from ideation to execution. We value creativity and strategic thinking, and in this role, you'll have the freedom to influence key stakeholders and challenge the status quo. We're on the lookout for a motivated self-starter who not only excels in communication skills but also embraces the latest social media trends. If you're ready to make an impact with an esteemed company that prioritizes your professional and personal growth, join us at American Express and help us lead the way together!

Frequently Asked Questions (FAQs) for Manager - Global Benefits & Recruitment Marketing Communications Role at American Express
What are the responsibilities of a Manager - Global Benefits & Recruitment Marketing Communications at American Express?

The Manager - Global Benefits & Recruitment Marketing Communications at American Express is responsible for creating and overseeing innovative communications campaigns that promote colleague health and well-being benefits, as well as recruitment marketing initiatives. This includes drafting content for various internal and external platforms, managing web pages, and building large-scale colleague events. The role requires a deep understanding of the Amex brand identity while ensuring effective communication strategies are implemented.

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What qualifications do I need to apply for the Manager - Global Benefits & Recruitment Marketing Communications position at American Express?

To qualify for the Manager - Global Benefits & Recruitment Marketing Communications role at American Express, candidates should have at least 5 years of experience in corporate communications, marketing, or brand management. Expertise in graphic design, along with proficiency in Adobe Creative Suite and Microsoft Office, is essential. Excellent communication skills and the ability to manage multiple projects simultaneously are also required.

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What skills are essential for the Manager - Global Benefits & Recruitment Marketing Communications role at American Express?

Essential skills for the Manager - Global Benefits & Recruitment Marketing Communications position at American Express include strong writing and communication abilities, proficiency in graphic design software, excellent project management skills, and the capability to influence stakeholders effectively. A deep understanding of social media trends and a passion for creating engaging content are also vital to success in this role.

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How does American Express support professional development for the Manager - Global Benefits & Recruitment Marketing Communications?

American Express offers a comprehensive range of benefits that support professional development for the Manager - Global Benefits & Recruitment Marketing Communications. This role provides opportunities for career development through training programs and workshops, as well as access to mentoring and networking initiatives within the global organization. We're committed to fostering an environment where colleagues can learn and grow.

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What does the work culture look like for the Manager - Global Benefits & Recruitment Marketing Communications at American Express?

The work culture at American Express for the Manager - Global Benefits & Recruitment Marketing Communications role is collaborative, inclusive, and innovative. We prioritize a flexible working model, allowing team members to thrive in a hybrid or virtual setting. The company values diversity and encourages open communication, ensuring that every colleague feels seen and heard.

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Common Interview Questions for Manager - Global Benefits & Recruitment Marketing Communications
Can you describe a successful communications campaign you've led?

To effectively answer this question, focus on a specific campaign where you played a crucial role. Discuss the objectives, your strategy, and the results achieved. Highlight your ability to collaborate with stakeholders and incorporate feedback, emphasizing creativity and effectiveness in reaching target audiences.

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How do you ensure your communications align with brand identity?

It's essential to demonstrate your understanding of brand guidelines and your previous experiences in maintaining brand integrity. Discuss your process for reviewing materials, collaborating with stakeholders, and how you utilize design principles and messaging consistency to achieve alignment with the company's brand identity.

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How do you prioritize multiple projects with competing deadlines?

Focus on your time management skills. Share strategies you use to prioritize tasks, such as creating lists or using project management tools. Explain how you communicate with stakeholders to set expectations and negotiate deadlines when necessary, ensuring all projects are delivered successfully and on time.

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What is your approach to creating engaging content for various platforms?

Explain your content creation process, including researching your audience and understanding their preferences. Discuss how you tailor content for different channels, ensuring that it fulfills the platform's best practices while maintaining the core message. Mention the importance of analytics to refine your strategy.

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Can you provide an example of a time you influenced stakeholders in a challenging situation?

Share a specific instance where you successfully navigated a challenge by communicating effectively with stakeholders. Explain the techniques you used to build rapport, like listening to concerns and presenting data-driven solutions. Highlight the outcome, emphasizing your ability to maintain relationships while achieving your goals.

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How do you stay current with social media trends?

Discuss your methods for staying informed about social media trends, such as following industry leaders, attending webinars, or participating in workshops. Describe how you apply these trends creatively in your communications, and give examples of past successes that demonstrate your expertise.

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What tools do you use for project management?

Be ready to discuss specific project management tools you are comfortable with, like Asana, Trello, or Microsoft Project. Explain how you utilize these tools to organize tasks, set deadlines, and collaborate with team members, ensuring clarity and accountability throughout the project lifecycle.

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How do you measure the success of your communications campaigns?

Explain the key performance indicators (KPIs) you track, such as engagement rates, conversion metrics, and audience feedback. Discuss how you analyze data to inform future campaigns and improve your messaging to enhance effectiveness and better resonate with your target audience.

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What strategies do you use to handle feedback or criticism?

Share your approach to receiving feedback graciously and positively. Emphasize your willingness to learn and adapt from constructive criticism while also being clear about how you communicate respectfully to colleagues, fostering an open environment for discussions.

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How do you approach team collaboration and conflict resolution?

Highlight your team-oriented mindset, expressing the importance of fostering collaboration, open communication, and trust. Provide an example of how you resolved a conflict among team members, focusing on active listening, mediation skills, and finding a solution everyone could agree upon.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

748 jobs
MATCH
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BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 3, 2025

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