Digital Marketing Manager

As a Digital Marketing Manager at Kentik, you will be responsible for developing, executing, and analyzing paid marketing strategies across various channels. This includes managing budget allocations, creating advertising calendars, overseeing campaign performance, and ensuring optimal spend across segments to achieve growth targets. Additionally, you’ll collaborate closely with cross-functional teams and external agencies to continuously optimize campaigns and drive measurable results.

To qualify for the Digital Marketing Manager position at Kentik, candidates should possess at least 7 years of experience in developing and executing paid media strategies in global markets. Strong writing, editing, and analytical skills are essential, alongside a background in B2B tech marketing. Familiarity with ad platforms like Google Ads and Facebook Ads is necessary, and a strategic, data-driven mindset will help you excel in this role.

At Kentik, we believe in nurturing the professional growth of our employees. As a Digital Marketing Manager, you'll have access to continuous learning opportunities, including exposure to the latest industry trends and technologies. We also provide a collaborative work environment, where your insights and performance will be valued, and tailored development programs will enhance your skills in digital marketing.

Kentik prides itself on having a vibrant and inclusive work culture that values diverse perspectives. As a Digital Marketing Manager, you'll work in a fully remote setting with industry thought leaders, enjoying open communication and a supportive environment that encourages innovation and collaboration. We embrace individuals who enhance our company culture and appreciate what everyone brings to the table.

Kentik offers an attractive benefits package for its Digital Marketing Manager role, including 100% company-paid health, vision, and dental coverage for you and your dependents, an annual Health Reimbursement Account, open PTO, and stock options. We support work-life balance with paid family and medical leave, wellness days, and flexible work hours, ensuring you have everything you need to thrive both personally and professionally.

When answering this question, focus on one notable campaign where you were directly involved. Discuss your role in the strategy development, execution, and how you measured success through metrics like ROI or customer engagement. Be specific about the channels used and any innovative strategies that contributed to its success.

Explain your methodology for allocating budget across various channels based on expected returns. Discuss tools you use for tracking spend and performance, and how you adjust budgets based on campaign effectiveness, ensuring optimal use of resources.

Discuss the techniques you've employed for testing ads such as A/B testing, analyzing performance metrics, and adjusting targeting or content based on data insights. Explain how you stay informed about industry benchmarks to measure campaign success.

Talk about the publications, blogs, and forums you follow to stay current. Mention any webinars or conferences you attend, and how you apply new insights to your campaigns, showcasing a proactive learning approach.

Describe your approach to simplifying technical terms and focusing on the implications of metrics on business outcomes. Using visuals to illustrate data can be effective and mentioning experience in presenting to leadership will strengthen your answer.

List the tools you have experience with—like Google Analytics, SEMrush, or Marketo. Describe how you've leveraged these tools to extract meaningful insights and inform strategic decisions in your past roles.

Share a situation where teamwork led to a successful campaign implementation. Discuss your role and how effective collaboration resulted in meeting objectives. Highlight the importance of clear communication and respecting different opinions.

Explain the process you follow when implementing A/B tests, including how you form hypotheses, collect data, and analyze results. Discuss specific outcomes that were informed by A/B testing in your previous projects.

Demonstrate your decision-making skills by describing your criteria for prioritization, such as potential ROI, alignment with business goals, and resources available. A real-world example can illustrate your structured approach.

In your response, outline realistic goals you would set for your first three months, emphasizing your desire to understand the brand and the audience before proposing changes. Mention your focus on building relationships and gathering insights.