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Senior Marketing Operations Manager

We are Ataccama, and we are on a mission to power a better future with data. Our product enables both technical and less technical ‘data people’ across their organizations to create high-quality, governed, safe, and reusable data products. It’s what made us a Leader in the Gartner Magic Quadrant® for Data Quality Solutions™, and what inspired Bain Capital Tech Opportunities to invest in our future growth.


Our vision is to be the leading AI-powered cloud data management company and to do that, we’re making Ataccama a great place to work and grow. Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values:


Challenging Fun

ONE Team

Customer Centric

Candid and Caring

Aim High


With 10+ years of solid experience, we are proud to be a global leader in data management. With hundreds of satisfied clients (including Fortune 500 companies) from various industries, we are further growing our revenue operations team. We are looking for an energetic Senior Marketing Operations Manager to help us support the global Marketing team with operations, martech stack ownership, and reporting. 



Your Challenge
  • Serve as a trusted and strategic advisor to Marketing and the RevOps team
  • Manage and develop the marketing tech stack and related systems, including administrative management of Hubspot, Salesforce, Ringlead, 6Sense, ZoomInfo, and Google Analytics, and manage associated 3rd party vendors
  • Own the top-of-funnel stage definitions, hands-offs, and SLAs.  
  • Provide regular reporting and analysis on time in stage, conversion between stages, and set the quarterly strategy and targets for stage KPIs (e.g. MQLs, SQLs, SQOs) by marketing channel.
  • Support the demand generation team through reporting, dashboard creation reflecting conversion rates, attribution models, and funnel optimizations to exceed targets
  • Work cross-functionally with Marketing, Sales, BDRs, Sales Operations, Finance, Legal, Product, Engineering, and IT teams to unlock new opportunities for efficiency and productivity at scale
  • Build strong relationships with GTM teams and GTM management to ensure a consistent process and criteria for pipeline and opportunity handoffs between marketing, BDR, and Account Executives.
  • Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedures, best practices for campaign creation in Salesforce, and how to report on form fills, with appropriate documentation
  • Collaborate with sales operations and business intelligence teams to drive lead/pipeline reporting and goal-setting for the executive team
  • Develop reporting standards for all marketing-created activities and outcomes and use this data on campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement
  • Drive key marketing projects such as building a robust reporting & analytics system of work, automating the attribution process, and scaling the business development team process


Is This You?
  • 7+ years of experience in a Marketing Operations role and leading a small team for at least 2 years
  • Proven track record of successfully implementing and guiding marketing operations strategy and reporting
  • Ability to track and evaluate measures of marketing and go-to-market success analytically via SFDC.
  • Admin experience within Hubspot, Salesforce, Ringlead or similar, Outreach or similar, and CMS systems
  • Proficiency in Excel, and prior exposure to Tableau or SQL
  • Large-scale organizational and project management skills and attention to detail; ability to manage multiple priorities and tasks simultaneously cross-functionally
  • Must be metrics and data-driven in decision-making and able to present information engagingly and convincingly to internal and external stakeholders.
  • Well-versed in demand generation activities and can contribute ideas, best practices, and recommendations


Work equipment
  • Company laptop
  • Personal cell phone contribution 


Perks & Benefits
  • Medical Insurance (including vision & dental)
  • 401(k) with employer match contribution
  • Life Insurance
  • Long-term disability insurance
  • Employee Assistance Program (EAP)
  • Long-Term Incentive Program
  • "Bring Your Friend" referral program
  • 5 sick days and 10 days of vacation,  with the option to request additional Flexible Time-Off days when needed
  • The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
  • Flexible working hours & flexible working setup
  • Conference tickets to the best industry events of the year
  • Online courses & company access to Udemy to hone your skills

While we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company. 


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Average salary estimate

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$100000K
$130000K

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What You Should Know About Senior Marketing Operations Manager, Ataccama

At Ataccama, we’re all about powering a better future with data! We’re currently on the lookout for an energetic Senior Marketing Operations Manager to join our dynamic team in Boston, Massachusetts. Picture this: a role where you can leverage your 7+ years of experience to influence our global marketing strategies. You’ll be at the heart of our operations, managing a robust martech stack that includes tools like Hubspot and Salesforce, while also being the strategic advisor to both the marketing and RevOps teams. Here, you’ll have the chance to transform complex data into actionable insights—after all, our vision is to lead in AI-powered cloud data management. With our collaborative environment, you'll work closely with cross-functional teams—from sales to engineering—unlocking new opportunities for productivity at scale. Plus, you’ll establish user-friendly processes that will empower our go-to-market teams to excel. We pride ourselves on being a company that values growth and innovation, with a culture defined by core values such as Challenging Fun and Customer Centricity. If you thrive in a fast-paced, data-driven atmosphere, and are eager to be part of a company that values creativity and efficiency, Ataccama might just be your next home!

Frequently Asked Questions (FAQs) for Senior Marketing Operations Manager Role at Ataccama
What qualifications are needed for the Senior Marketing Operations Manager role at Ataccama?

To be considered for the Senior Marketing Operations Manager position at Ataccama, candidates should have at least 7 years of experience in marketing operations, and at least 2 years leading a team. Familiarity with platforms such as Hubspot, Salesforce, and Ringlead is essential, alongside strong analytical skills to evaluate marketing success metrics. Additionally, proficiency in tools like Excel and experience with Tableau or SQL can greatly enhance a candidate’s profile.

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What are the main responsibilities of a Senior Marketing Operations Manager at Ataccama?

The Senior Marketing Operations Manager at Ataccama will oversee the marketing tech stack, manage reporting and analytics, and serve as a strategic advisor to both the Marketing and RevOps teams. Key responsibilities include establishing stage definitions for marketing leads, providing analysis on conversion rates, and driving efficiency across teams by maintaining strong cross-functional relationships.

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What type of marketing tools does the Senior Marketing Operations Manager at Ataccama need to be familiar with?

Candidates applying for the Senior Marketing Operations Manager role at Ataccama should be well-versed in tools like Hubspot, Salesforce, Ringlead, and Google Analytics. Familiarity with outreach tools and CMS systems, along with proficiency in data analytics software, is also highly beneficial to effectively manage the marketing tech stack.

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How does Ataccama ensure collaboration between departments for the Senior Marketing Operations Manager role?

At Ataccama, collaboration is key! As a Senior Marketing Operations Manager, you’ll work cross-functionally with teams across Marketing, Sales, BDRs, and IT. You’ll develop processes for consistent pipeline management and lead nurturing, ensuring all departments are aligned and working efficiently together to reach our marketing goals.

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What kind of growth opportunities does Ataccama offer for a Senior Marketing Operations Manager?

At Ataccama, we are committed to fostering professional development and growth. As a Senior Marketing Operations Manager, you will have access to online courses through Udemy and opportunities to attend industry conferences. These resources are designed to keep your skills sharp and support your career advancement within our dynamic environment.

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Common Interview Questions for Senior Marketing Operations Manager
Can you describe your experience with managing marketing technology stacks?

When answering this question, focus on specific tools you have worked with, like Hubspot or Salesforce. Highlight your role in implementing these technologies and how they contributed to overarching marketing strategies, showcasing both your technical proficiency and strategic thinking.

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How do you approach data analysis to improve marketing operations?

Discuss your methods for tracking KPIs and data analytics frameworks. Provide examples of how you used data to optimize campaigns or processes, emphasizing the results of your analysis and how they influenced decision-making in your previous role.

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What is your process for working with cross-functional teams?

Share your experience with collaboration, emphasizing how you ensure alignment of goals across departments. Describe a specific project where your ability to work with different teams led to enhanced efficiency and success.

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How do you prioritize tasks in a fast-paced environment?

Explain your approach to organization and task management, highlighting tools or methods you use to juggle multiple responsibilities. Describe a time when your prioritization skills led to successful project completion under tight deadlines.

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Can you give an example of how you’ve implemented a successful marketing operations strategy?

Provide a detailed example that outlines the strategy, your role in its implementation, and the measurable impact it had on the company. This showcases your experience and confirms your capability in the role.

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What metrics do you focus on when reporting marketing performance?

Emphasize the importance of MQLs, SQLs, conversion rates, and campaign ROI. Discuss how you’ve previously set benchmarks and analyzed these metrics to influence marketing strategies and decisions.

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How do you handle challenges when implementing new marketing technologies?

Highlight your problem-solving skills by discussing a specific challenge you faced during a technology implementation. Explain how you addressed the issue and how your solution contributed to the project's success.

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Describe your experience training teams on marketing processes and tools.

Share the methods you used for training, such as creating documentation or hands-on workshops. Discuss feedback from team members to demonstrate your effectiveness in enhancing their operational skills.

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What trends do you see impacting the future of marketing operations?

Discuss emerging technologies like AI, data privacy laws, and shifting consumer behaviors. Share your insights on how these trends could shape marketing strategies, demonstrating your industry awareness and forward-thinking approach.

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Why do you want to work at Ataccama as a Senior Marketing Operations Manager?

Connect your personal values and career goals with Ataccama’s mission and culture. Demonstrate your understanding of the company’s objectives and how your skills and experiences can contribute to achieving them.

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We're helping to build agile, data-driven organizations where data people have the power to drive change. We're building Ataccama ONE—an AI-powered data management & governance platform that helps our customers do amazing things with their data. O...

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Full-time, on-site
DATE POSTED
March 21, 2025

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