Director of Ecommerce

As the Director of Ecommerce at The Normal Brand, you will be responsible for managing all aspects of the online store, including overseeing product launches and optimizing the customer journey. You will collaborate with various teams to drive eCommerce growth and enhance customer engagement, ensuring that our website meets revenue goals through effective marketing strategies and conversion rate improvements.

To apply for the Director of Ecommerce role at The Normal Brand, candidates should have at least 8 years of experience in ecommerce management and site merchandising. Familiarity with Shopify Plus and Google Analytics is essential, while experience with Klayvio and basic coding knowledge is preferred. A strong understanding of digital marketing and project management will also be valuable.

The Director of Ecommerce plays a pivotal role in The Normal Brand's growth strategy by driving digital marketing efforts, optimizing the website for better conversion rates, and launching new products. By leveraging customer data and industry best practices, this role aims to enhance the online shopping experience and increase foot traffic to our physical stores.

The Normal Brand promotes a culture centered around humility, hunger, and smart work. We value team players who are eager to contribute and grow within the company. As a young and dynamic organization, we offer opportunities for personal and professional development, ensuring every team member feels appreciated and integral to our mission.

The team environment for the Director of Ecommerce at The Normal Brand is collaborative and supportive. You will work closely with the founders, marketing, and creative teams to ensure the online and offline shopping experiences align with our brand's goals. We encourage open communication and innovative thinking, making it a dynamic place to work.

To improve conversion rates, I would focus on data analysis to identify drop-off points in the customer journey. Implementing A/B testing for different website elements such as call-to-action buttons and product page layouts would provide insights on what converts better. I'll also ensure that the website is optimized for mobile since many customers shop on their phones.

Successful product launches require thorough planning and cross-departmental collaboration. I would establish a timeline for each launch, ensuring coordination with marketing, creative, and customer service teams for a unified approach. Utilizing email marketing campaigns and social media teasers would also generate anticipation before a launch.

I have extensive experience managing stores on Shopify Plus, including customizing user experience and integrating various plugins to enhance functionality. At The Normal Brand, I would leverage its capabilities for improved site navigation and personalized shopping experiences based on user behavior, which can drive sales and customer loyalty.

Collaboration with digital media agencies is crucial. I would begin by clearly defining goals and expectations, ensuring both parties are aligned. Regular meetings and performance reviews would help in adjusting strategies in real-time, allowing us to maximize our return on investment.

I measure the success of eCommerce initiatives through key performance indicators (KPIs) such as conversion rates, average order value, customer lifetime value, and retention rates. Analyzing these metrics regularly allows for informed decisions and strategic adjustments to drive continuous improvement.

Customer feedback is invaluable in shaping the ecommerce strategy. I utilize surveys and reviews to gather insights on customer preferences and pain points. By actively listening to customers and adapting strategies accordingly, I can improve their experience and loyalty to The Normal Brand.

In my previous role, I developed a targeted email campaign based on customer purchase history, resulting in a 30% lift in sales for a particular product line. I closely monitored engagement metrics to optimize the campaign, demonstrating the effectiveness of a personalized approach.

One challenge might be keeping up with rapidly changing eCommerce trends and consumer behavior. Staying informed through industry research and data analysis will be critical. Additionally, balancing online and offline strategies to ensure cohesive brand messaging can be a complex yet rewarding task.

I prioritize tasks based on alignment with business goals and their potential impact on ROI. By utilizing project management tools, I can keep track of timelines and deliverables, adjusting priorities as necessary while maintaining open communication with my team.

I would love to explore implementing augmented reality (AR) experiences on the website to enhance product viewing. Integrating subscription models or loyalty programs based on customer preferences could also provide a unique selling point and drive customer retention.