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Social Media Manager

Scope of work
A. Social Media Growth Strategy
• Develop and execute a social media strategy focused on organic growth, engagement,
and community building.
• Use AI tools to identify trends, optimize content, and maximize reach without relying
on paid campaigns.
• Define KPIs for organic growth, including follower growth, engagement rates, and
referral traffic.
B. SEO Strategy & Execution
• Conduct keyword research to identify opportunities for organic search growth.
• Optimize website content, blog posts, and landing pages for target keywords.
• Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,
and tutorials) that aligns with user intent.
• Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,
and crawlability.
• Build and manage backlink strategies to improve domain authority
C. Analytics & Reporting
• Track and analyze social media performance using AI analytics tools (e.g., Hootsuite,
Sprout Social, or proprietary AI tools).
• Provide weekly & monthly reports on social media growth, engagement, and ROI.
• Adjust strategies based on data insights to continuously improve performance.
D. Platform Management
• Manage and grow the company’s presence on key platforms, including but not
limited to:
o Instagram
o Twitter (X)
o Facebook
o LinkedIn
o TikTok
o YouTube
o Medium
o Pseudo Instagram Handle
o CEO’s Social Media
D. Content Creation & Management
• Collaborate with the content and design teams to create engaging, platform-specific
content (e.g., videos, graphics, reels, stories, and posts).
• Ensure all content is optimized for SEO and aligns with the brand’s voice and
messaging.
• Repurpose high-performing content across platforms to maximize reach.
E. Community Engagement
• Actively engage with followers, respond to comments, and foster a sense of
community around the brand.
• Monitor and manage online conversations related to the brand, including addressing
customer inquiries and feedback.
• Identify and collaborate with influencers, athletes, and gaming communities to amplify
reach organically.
F. Analytics & Reporting
• Track and analyze social media and SEO performance using AI analytics tools (e.g.,
Google Analytics, SEMrush, or proprietary AI tools).
• Provide monthly reports on organic growth, engagement, and user journey metrics.
• Adjust strategies based on data insights to continuously improve performance.
G. Collaboration
• Work closely with the marketing, product, and AI teams to align social media efforts
with product launches, events, and campaigns.
• Provide input on how AI-driven features can be showcased on social media to attract
and engage users.

Job Description

Scope of work
A. Social Media Growth Strategy
• Develop and execute a social media strategy focused on organic growth, engagement,
and community building.
• Use AI tools to identify trends, optimize content, and maximize reach without relying
on paid campaigns.
• Define KPIs for organic growth, including follower growth, engagement rates, and
referral traffic.
B. SEO Strategy & Execution
• Conduct keyword research to identify opportunities for organic search growth.
• Optimize website content, blog posts, and landing pages for target keywords.
• Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,
and tutorials) that aligns with user intent.
• Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,
and crawlability.
• Build and manage backlink strategies to improve domain authority
C. Analytics & Reporting
• Track and analyze social media performance using AI analytics tools (e.g., Hootsuite,
Sprout Social, or proprietary AI tools).
• Provide weekly & monthly reports on social media growth, engagement, and ROI.
• Adjust strategies based on data insights to continuously improve performance.
D. Platform Management
• Manage and grow the company’s presence on key platforms, including but not
limited to:
o Instagram
o Twitter (X)
o Facebook
o LinkedIn
o TikTok
o YouTube
o Medium
o Pseudo Instagram Handle
o CEO’s Social Media
D. Content Creation & Management
• Collaborate with the content and design teams to create engaging, platform-specific
content (e.g., videos, graphics, reels, stories, and posts).
• Ensure all content is optimized for SEO and aligns with the brand’s voice and
messaging.
• Repurpose high-performing content across platforms to maximize reach.
E. Community Engagement
• Actively engage with followers, respond to comments, and foster a sense of
community around the brand.
• Monitor and manage online conversations related to the brand, including addressing
customer inquiries and feedback.
• Identify and collaborate with influencers, athletes, and gaming communities to amplify
reach organically.
F. Analytics & Reporting
• Track and analyze social media and SEO performance using AI analytics tools (e.g.,
Google Analytics, SEMrush, or proprietary AI tools).
• Provide monthly reports on organic growth, engagement, and user journey metrics.
• Adjust strategies based on data insights to continuously improve performance.
G. Collaboration
• Work closely with the marketing, product, and AI teams to align social media efforts
with product launches, events, and campaigns.
• Provide input on how AI-driven features can be showcased on social media to attract
and engage users.

Job Description

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Manager, Bahwan Cybertek Group

We're on the lookout for a creative and strategic Social Media Manager to join our dynamic team! At our company, your primary role will revolve around crafting and executing a unique social media strategy that's centered around organic growth and community engagement. You'll leverage cutting-edge AI tools to spot trending topics, optimize content, and amplify our outreach without leaning on paid promotions. Imagine developing creative, SEO-friendly blog posts and visual content that resonates with our audience while effectively driving traffic to our website! Collaborating with our talented content and design teams, you'll produce eye-catching graphics, videos, and posts tailored to each platform - be it Instagram or TikTok. You won't just be behind the scenes; engaging directly with followers, addressing their questions, and nurturing a vibrant community is all part of your mission. Additionally, you’ll have the chance to track analytics, generate insightful reports on our social media performance, and refine our strategies based on data-driven insights. Your influence will also extend to working closely with our marketing, product, and AI teams to weave social media seamlessly into product launches and campaigns. If you're passionate about building meaningful connections online and fostering an engaged community, we want to hear from you!

Frequently Asked Questions (FAQs) for Social Media Manager Role at Bahwan Cybertek Group
What are the primary responsibilities of a Social Media Manager at our company?

As a Social Media Manager at our company, your main responsibilities will include developing an organic social media growth strategy, managing our presence across key platforms, creating engaging content, and analyzing performance metrics. You'll be utilizing AI tools to identify trends and optimize our posts while fostering an interactive community and managing engagement with our followers.

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What qualifications are required for the Social Media Manager role at our company?

To excel as a Social Media Manager at our company, you should possess a degree in Marketing, Communications, or a related field, along with proven experience in social media management. Familiarity with SEO principles, analytics tools, and content creation is highly beneficial. Additionally, strong written communication skills and a passion for digital marketing will help you thrive in this position.

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How does the Social Media Manager contribute to SEO strategy at our company?

The Social Media Manager plays a crucial role in our company's SEO strategy by optimizing social content, conducting keyword research, and collaborating with the content team to produce SEO-friendly posts. Your efforts will improve our organic search visibility and drive more traffic to our website, aligning with our overall marketing goals.

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What platforms will the Social Media Manager handle for our company?

As our Social Media Manager, you'll manage and grow our brand presence on several key platforms, including Instagram, Twitter (X), Facebook, LinkedIn, TikTok, YouTube, Medium, and others. Each platform offers unique opportunities for engagement and community building, and you'll tailor your strategy to maximize our reach on each.

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What type of content will the Social Media Manager be responsible for creating?

In your role as Social Media Manager at our company, you'll engage in creating diverse content types such as videos, graphics, blog posts, and engaging stories tailored for each platform. You'll ensure all content aligns with our brand's voice and messaging and optimize it for both user engagement and SEO.

Join Rise to see the full answer
Common Interview Questions for Social Media Manager
How do you approach creating a social media strategy for a new product launch?

When creating a social media strategy for a new product launch, I first identify the target audience and their pain points. Then, I develop content that highlights the product's unique features. Collaborating with the marketing team is crucial to ensure that messaging is consistent across all channels, and I set clear KPIs to measure engagement and conversion rates.

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What strategies do you use to increase organic reach on social media?

To increase organic reach, I utilize AI tools to analyze audience behavior and identify trending topics. Crafting high-quality, compelling content and utilizing hashtags strategically are essential, as well as engaging with followers through comments and direct messaging to build community. Additionally, repurposing high-performing content can further extend our reach.

Join Rise to see the full answer
What tools do you prefer for analytics and reporting, and why?

I prefer using tools such as Hootsuite and Google Analytics for analytics and reporting because they provide comprehensive data insights. Hootsuite allows for social media performance tracking across platforms, while Google Analytics offers detailed website traffic insights. These tools help me refine strategies based on data-driven metrics.

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Can you describe a successful social media campaign you've executed?

In my previous role, I executed a campaign focused on user-generated content, encouraging followers to share their experiences with our product. By creating a unique hashtag, we cultivated engagement and user participation. Our brand visibility increased significantly, leading to a measurable uptick in sales and engagement metrics.

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How do you keep up with social media trends and algorithm changes?

I actively follow industry blogs, participate in webinars, and engage with social media marketing communities to stay updated on trends and algorithm changes. Additionally, I subscribe to newsletters from platforms like Instagram and Facebook to receive direct updates about their strategies and tools.

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What is your approach to community management on social media?

My approach to community management involves being highly responsive and creating an approachable brand persona. I prioritize engaging with comments and messages promptly, fostering positive interactions. I also encourage user participation by initiating discussions, polls, or questions to further enhance community connections.

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How do you handle negative feedback or comments on social media?

Handling negative feedback requires a calm and professional approach. I always respond promptly, acknowledging the concern and offering a solution or directing the individual to our support team. The goal is to resolve the issue transparently while maintaining a positive brand image.

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What methods do you use to collaborate with other teams for social media strategies?

I organize regular brainstorming sessions with the marketing and product teams to align our social media strategies with broader business goals. Using collaborative tools like Trello or Slack facilitates effective communication, ensuring everyone is in sync regarding upcoming campaigns and product launches.

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What are your favorite tools for content creation?

My favorite tools for content creation include Canva for design, Adobe Premiere Pro for video editing, and Buffer for scheduling. They help me produce visually appealing content efficiently while maintaining brand consistency across various platforms.

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How do you measure success in social media management?

Success in social media management can be measured through various metrics such as engagement rates, follower growth, website traffic, and conversion rates. Setting clear KPIs allows me to assess performance insights and adjust strategies to achieve continuous improvement.

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Bahwan CyberTek offers digital transformation solutions through IP-led products and cognitive solutions, growth accelerators and innovative outcome-based business models. The company was established in 1999 and is headquartered out of Chennai, Ind...

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Full-time, remote
DATE POSTED
March 23, 2025

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