Scope of work
A. Social Media Growth Strategy
• Develop and execute a social media strategy focused on organic growth, engagement,
and community building.
• Use AI tools to identify trends, optimize content, and maximize reach without relying
on paid campaigns.
• Define KPIs for organic growth, including follower growth, engagement rates, and
referral traffic.
B. SEO Strategy & Execution
• Conduct keyword research to identify opportunities for organic search growth.
• Optimize website content, blog posts, and landing pages for target keywords.
• Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,
and tutorials) that aligns with user intent.
• Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,
and crawlability.
• Build and manage backlink strategies to improve domain authority
C. Analytics & Reporting
• Track and analyze social media performance using AI analytics tools (e.g., Hootsuite,
Sprout Social, or proprietary AI tools).
• Provide weekly & monthly reports on social media growth, engagement, and ROI.
• Adjust strategies based on data insights to continuously improve performance.
D. Platform Management
• Manage and grow the company’s presence on key platforms, including but not
limited to:
o Instagram
o Twitter (X)
o Facebook
o LinkedIn
o TikTok
o YouTube
o Medium
o Pseudo Instagram Handle
o CEO’s Social Media
D. Content Creation & Management
• Collaborate with the content and design teams to create engaging, platform-specific
content (e.g., videos, graphics, reels, stories, and posts).
• Ensure all content is optimized for SEO and aligns with the brand’s voice and
messaging.
• Repurpose high-performing content across platforms to maximize reach.
E. Community Engagement
• Actively engage with followers, respond to comments, and foster a sense of
community around the brand.
• Monitor and manage online conversations related to the brand, including addressing
customer inquiries and feedback.
• Identify and collaborate with influencers, athletes, and gaming communities to amplify
reach organically.
F. Analytics & Reporting
• Track and analyze social media and SEO performance using AI analytics tools (e.g.,
Google Analytics, SEMrush, or proprietary AI tools).
• Provide monthly reports on organic growth, engagement, and user journey metrics.
• Adjust strategies based on data insights to continuously improve performance.
G. Collaboration
• Work closely with the marketing, product, and AI teams to align social media efforts
with product launches, events, and campaigns.
• Provide input on how AI-driven features can be showcased on social media to attract
and engage users.
Job Description
Scope of work
A. Social Media Growth Strategy
• Develop and execute a social media strategy focused on organic growth, engagement,
and community building.
• Use AI tools to identify trends, optimize content, and maximize reach without relying
on paid campaigns.
• Define KPIs for organic growth, including follower growth, engagement rates, and
referral traffic.
B. SEO Strategy & Execution
• Conduct keyword research to identify opportunities for organic search growth.
• Optimize website content, blog posts, and landing pages for target keywords.
• Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,
and tutorials) that aligns with user intent.
• Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,
and crawlability.
• Build and manage backlink strategies to improve domain authority
C. Analytics & Reporting
• Track and analyze social media performance using AI analytics tools (e.g., Hootsuite,
Sprout Social, or proprietary AI tools).
• Provide weekly & monthly reports on social media growth, engagement, and ROI.
• Adjust strategies based on data insights to continuously improve performance.
D. Platform Management
• Manage and grow the company’s presence on key platforms, including but not
limited to:
o Instagram
o Twitter (X)
o Facebook
o LinkedIn
o TikTok
o YouTube
o Medium
o Pseudo Instagram Handle
o CEO’s Social Media
D. Content Creation & Management
• Collaborate with the content and design teams to create engaging, platform-specific
content (e.g., videos, graphics, reels, stories, and posts).
• Ensure all content is optimized for SEO and aligns with the brand’s voice and
messaging.
• Repurpose high-performing content across platforms to maximize reach.
E. Community Engagement
• Actively engage with followers, respond to comments, and foster a sense of
community around the brand.
• Monitor and manage online conversations related to the brand, including addressing
customer inquiries and feedback.
• Identify and collaborate with influencers, athletes, and gaming communities to amplify
reach organically.
F. Analytics & Reporting
• Track and analyze social media and SEO performance using AI analytics tools (e.g.,
Google Analytics, SEMrush, or proprietary AI tools).
• Provide monthly reports on organic growth, engagement, and user journey metrics.
• Adjust strategies based on data insights to continuously improve performance.
G. Collaboration
• Work closely with the marketing, product, and AI teams to align social media efforts
with product launches, events, and campaigns.
• Provide input on how AI-driven features can be showcased on social media to attract
and engage users.
Job Description
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We're on the lookout for a creative and strategic Social Media Manager to join our dynamic team! At our company, your primary role will revolve around crafting and executing a unique social media strategy that's centered around organic growth and community engagement. You'll leverage cutting-edge AI tools to spot trending topics, optimize content, and amplify our outreach without leaning on paid promotions. Imagine developing creative, SEO-friendly blog posts and visual content that resonates with our audience while effectively driving traffic to our website! Collaborating with our talented content and design teams, you'll produce eye-catching graphics, videos, and posts tailored to each platform - be it Instagram or TikTok. You won't just be behind the scenes; engaging directly with followers, addressing their questions, and nurturing a vibrant community is all part of your mission. Additionally, you’ll have the chance to track analytics, generate insightful reports on our social media performance, and refine our strategies based on data-driven insights. Your influence will also extend to working closely with our marketing, product, and AI teams to weave social media seamlessly into product launches and campaigns. If you're passionate about building meaningful connections online and fostering an engaged community, we want to hear from you!
Bahwan CyberTek offers digital transformation solutions through IP-led products and cognitive solutions, growth accelerators and innovative outcome-based business models. The company was established in 1999 and is headquartered out of Chennai, Ind...
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