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Head of Experience

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About Baton

We are a marketplace for buying and selling small businesses, and act as a trusted seller-side partner to help small business owners navigate the sale process with clarity and certainty, by reconciling financials and business data before listing. Buyers on the platform love the listing quality, the ability to underwrite a deal quickly, and move to negotiations. This enables us to out-perform the market by 10x.

We’re looking for people who take real pride in their work and are willing to stand up for customers, even when that means asking tough questions or sharing hard truths. Who are humble enough to look at data with an open mind, but ambitious enough to dream big when the opportunity presents itself.

We aim to build and maintain a team that's as diverse as the people who use our products. That’s why our hiring process looks at the whole person and their potential along with the skills and experience that jump off the screen.

Baton has raised over $15M and is backed by Obvious Ventures, Giant Ventures, Bloomberg Beta, Divergent Capital, WndrCo, Trust Fund and a syndicate of world-class investors.

About The Role

We are seeking a strategic Head of Experience to lead the team responsible for shaping and designing how our users experience Baton. This role will be responsible for shaping the complete user experience on our platform for both buyers and sellers. This leader will oversee all elements that contribute to the user journey, ensuring consistency and excellence across product design, brand, and communication.

As Head of Experience, you will collaborate with cross-functional teams to create a seamless and engaging user experience across all touchpoints. You will bring a deep understanding of user-centered design, customer behavior, and product strategy to elevate Baton’s platform and contribute to our mission of transforming the small business market.

On a day-to-day basis, you will...

Define and lead Baton’s user experience across product, brand, product management, and copy.
Shape the marketplace experience to align with business goals and user needs.
Work with peers to drive user engagement, growth, and conversion through the customer lifecycle.
Mentor and lead a cross-functional team of designers, product managers, and copywriters.
Develop user experience standards for consistency across products and communications.
Leverage user research to optimize the experience continuously.
Collaborate with engineering, sales, and support to ensure a smooth user journey.
Drive product vision execution, balancing buyer and seller needs.
Communicate strategies to leadership, showcasing the value of user-focused design.

About You

Proven experience in a senior leadership role overseeing Product, Design, and/or Brand functions, preferably at the Head/Director level or higher.
Demonstrated expertise in user experience design, product management, and brand strategy within a digital platform or marketplace.
Strong portfolio showcasing successful projects that integrate design, product management, and copywriting to create a cohesive user experience.
Exceptional leadership skills with a track record of building and leading high-performing cross-functional teams.
Proficiency in design tools like Figma, Adobe Creative Suite, and familiarity with Agile product management methodologies.
Strong analytical and problem-solving abilities with a passion for creating user-first products.
Experience in a two-sided marketplace or platform business is a strong plus.
Excellent communication and presentation skills, with the ability to influence at all levels of the organization.
A passion for supporting small business owners and improving the process of buying and selling businesses.

This role is based in New York City, and you'll join our team in the office 4 days per week. If this sounds like you, we'd love to hear from you!

Benefits

Employer-contribution for all healthcare options
401k plan / short-term disability
Unlimited PTO and 10 mandatory vacation days
On-demand mental health support from Spill
In person team off-sites multiple times a year
Apple laptop of your choice
Parental leave program
The opportunity to make a meaningful impact on the lives of small business owners and their communities

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Average salary estimate

$135000 / YEARLY (est.)

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$120000K

$150000K

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What You Should Know About Head of Experience, Baton

At Baton, we're thrilled to announce an incredible opportunity for a Head of Experience to join our dynamic team in New York. As a marketplace dedicated to simplifying the buying and selling of small businesses, we pride ourselves on providing clarity and support to our users. In this role, you'll be at the forefront of shaping how our buyers and sellers interact with our platform, ensuring every touchpoint is engaging and seamless. Your expertise in user-centered design and product strategy will be crucial as you lead a talented cross-functional team of designers and product managers. You'll define user experience strategies that not only align with our business goals but elevate the Baton brand. We're not just about achieving metrics; it's about profoundly impacting the lives of small business owners and enhancing their selling journey. With over $15M raised and backing from renowned investors, this is a chance to dream big while driving user engagement and growth across the platform. If you have a strong portfolio showcasing your leadership in product, design, and brand strategy, we want to hear from you. Join us at Baton and help transform the small business market into a more connected and prosperous space!

Frequently Asked Questions (FAQs) for Head of Experience Role at Baton

What are the primary responsibilities of the Head of Experience at Baton?

The Head of Experience at Baton is responsible for defining and overseeing the user journey for both buyers and sellers on our platform. This includes shaping product design, brand strategies, and ensuring consistent communication. You'll work closely with various teams to enhance user engagement and drive conversion throughout the customer lifecycle.