Product Marketing Consultant - job 2 of 2

As a Product Marketing Consultant at CapTech, you will be engaged in a variety of responsibilities, primarily focused on product strategy and marketing. Your core duties will include collaborating with senior product leaders to refine business features, supporting product strategy and roadmap development, and creating sales and packaging strategies. You will also research competition, manage intellectual property needs, and train the sales teams on product details. This role is a unique blend of strategy and execution aimed at bringing innovative SaaS and AI products to market.

CapTech looks for candidates with a minimum of 5 years experience in product management or marketing. An ideal applicant should have a successful track record of launching high-quality products, preferably in consulting. A bachelor's degree is a must, while an MBA is preferred. Knowledge of AI's impact on sectors such as healthcare and insurance is a significant advantage. Candidates should also display exceptional communication skills and the ability to work within cross-functional teams to drive projects forward.

At CapTech, we’re committed to your professional growth as a Product Marketing Consultant. We offer customizable career paths based on your individual talents and aspirations. Our framework includes comprehensive learning and development programs featuring certification courses, mentorship, and skill development paths to help you sharpen your abilities. Additionally, employees enjoy a variety of traditional and progressive benefits including generous PTO, health coverage, and family-friendly initiatives, ensuring you have the resources needed to excel.

CapTech embraces a vibrant and inclusive work culture where collaboration, innovation, and personal growth are at the forefront. As a Product Marketing Consultant, you’ll work in a dynamic team environment where diverse perspectives are valued. The company's employee-first mentality promotes flexibility with remote and hybrid work options, creating a balanced work-life dynamic. We also focus heavily on diversity and inclusion through various Employee Resource Groups, enhancing our culture and fostering an atmosphere where everyone's voice is heard and appreciated.

A successful Product Marketing Consultant at CapTech should be familiar with product management tools and methodologies, particularly agile frameworks that facilitate effective project management. Experience with SaaS and AI technologies is crucial, along with proficiency in data analysis tools to assess market trends and product performance. Also, practical knowledge of content creation tools for developing marketing collateral and engaging customer communications will be beneficial in helping you succeed in this dynamic role.

Be prepared to discuss a specific product launch that you led or played a vital role in. Outline your responsibilities, the strategic decisions you made, and how you collaborated with cross-functional teams. Emphasize the results achieved post-launch and the key learnings that you brought forward into future projects.

Explain your approach to prioritizing features by discussing frameworks you use, such as the MoSCoW method or prioritization grids. Mention how customer feedback, market research, and internal stakeholder inputs influence your decision-making process to ensure the product aligns with market needs and business goals.

Discuss your process for conducting market research, including utilizing surveys, interviews, and analysis of competitors. Highlight how you translate findings into actionable insights to inform product positioning, messaging, and marketing strategies within your role to ensure market fit and demand.

Describe your systematic approach to competitive analysis, including what metrics you evaluate and the types of competitive intelligence you seek. Mention how this research influences product development, enhances marketing strategies, and helps maintain a competitive edge in the market.

Illustrate how you've implemented a feedback loop by collecting data from customer surveys, interviews, or usage analytics. Provide an example of how this feedback led to specific product adjustments and the positive outcomes this generated for user satisfaction or product uptake.

Share an instance where you successfully led a diverse team, outlining how you fostered collaboration and communicated effectively among team members. Highlight how you navigated differing opinions, motivated the team, and achieved the common goal, detailing the final results.

Discuss the components of an effective product positioning statement, including clarity about the target market, the unique value proposition, and differentiation from competitors. Explain how you craft such statements to guide marketing efforts and drive product understanding among both internal teams and customers.

Detail the key performance indicators (KPIs) you utilize to assess product success, such as market share, user adoption rates, and customer satisfaction metrics. Discuss how you analyze these metrics post-launch to refine future products or marketing strategies.

Explain the importance of storytelling in your marketing efforts by providing examples of how narratives can create emotional connections with customers. Discuss how effective storytelling enhances the way you present products, making technical features relatable to target audiences.

Share your enthusiasm for CapTech’s innovative approach to consulting and its strong reputation in the industry. Relate your personal values to the company's commitment to diversity, inclusion, and career development, emphasizing how these align with your career aspirations and product marketing expertise.