Outreach Specialist

As an Outreach Specialist at Career Renew, your primary responsibilities include coordinating outreach activities, developing relationships with community organizations, and consistently meeting monthly enrollment metrics. You'll engage with senior centers, assisted living facilities, and other community partners to generate viable leads that result in participant enrollment in the PACE program.

To be an Outreach Specialist at Career Renew, a bachelor’s degree in marketing or healthcare administration is preferred, along with a minimum of two years' experience in a sales and marketing role, ideally within a healthcare setting. Additionally, you'll need to complete DHCS training as a marketing representative within your first month on the job.

Career Renew fosters a vibrant work culture that values collaboration and supports work/life balance. As an Outreach Specialist, you’ll not only engage in meaningful community outreach, but you’ll also benefit from generous PTO, holiday time, and a comprehensive benefits package, allowing you to thrive both in and out of the office.

As an Outreach Specialist at Career Renew, you play a crucial role in the growth of the PACE program by driving participant enrollment through effective outreach and relationship-building within the community. Your expertise in sales will help facilitate connections that lead to increased engagement and successful enrollment.

Outreach Specialists at Career Renew enjoy a robust benefits package including medical, dental, and vision coverage, a 401(k) savings plan with matching contributions, work/life balance initiatives such as 17 days of PTO, 12 observed holidays, and sick leave, making it a fulfilling place to work.

To effectively engage community organizations, I would focus on building genuine relationships, understanding their goals, and aligning our PACE program's benefits with their needs. Regular communication and participation in community events would also be key strategies to maintain this engagement.

I prioritize my tasks by setting clear goals and tracking my progress against those metrics. Using tools like CRM software helps in managing leads efficiently, while scheduled check-ins with my team ensure we stay aligned and motivated to meet our objectives.

I have over two years of experience in sales, where I successfully identified leads and nurtured them into loyal clients. This experience is directly applicable to the Outreach Specialist role, as it involves similar skills in building relationships, persuasion, and driving results.

One common challenge in outreach is breaking through initial resistance from potential partners. To address this, I would conduct thorough research to understand their interests and demonstrate how our PACE program can benefit their community, thus creating a persuasive value proposition.

Creating a marketing plan starts with analyzing our target audience and understanding their needs. I would utilize data-driven strategies to craft compelling messages and select appropriate outreach channels, ensuring we effectively connect with the seniors and their families.

I am well-versed in various CRM platforms like Salesforce, which I use to track engagement and follow up with leads efficiently. Additionally, I embrace digital marketing tools to create online campaigns that reach wider audiences effectively.

Staying motivated in an outreach role involves setting personal and professional goals. I thrive on collecting and celebrating small wins, which reinforces my passion for helping seniors while keeping the larger mission in mind.

I would employ a variety of methods, including interactive workshops, informative pamphlets, and leveraging social media to share success stories and resources. Collaborating with local organizations to reach and engage directly with seniors and their families would also be a priority.

Maintaining relationships with senior care organizations requires consistent communication, regular updates about our services, and acknowledging their contributions. I would also seek feedback regularly to understand how we can better serve their clients and ensure a partnership built on trust.

I am drawn to Career Renew because of its commitment to enhancing the lives of seniors through meaningful engagement. As an Outreach Specialist, I see an opportunity to combine my sales expertise with my passion for community service, contributing to a mission that truly matters.