Business Development Manager | EGO

As a Business Development Manager with EGO, your main responsibilities will include achieving sales targets, developing new business opportunities, and fostering strong relationships with dealers and end-users. You'll engage in market research to identify trends, conduct product demonstrations, and offer training support to enhance dealer performance, ultimately growing our Outdoor Power Equipment segment.

To qualify for the Business Development Manager role at EGO, candidates should ideally have a minimum of five years of territory management experience, particularly in dealer environments. Strong business development and relationship management skills are essential, coupled with excellent communication abilities. A bachelor's degree in business or a related field is preferred, although equivalent experience is also considered.

In the Business Development Manager position at EGO, travel is a significant component of the role. You can expect to travel 60-70% of the time within your assigned territory, which will include overnight stays for client visits, events, and meetings. Being comfortable with travel is crucial for successful engagement with dealers and clients.

EGO is known for fostering a supportive environment for its Business Development Managers. You’ll receive comprehensive training, ongoing support for sales initiatives, and resources to conduct effective product demonstrations. Additionally, the collaborative culture at EGO encourages knowledge sharing and networking among team members to drive company success.

As a Business Development Manager at EGO, there are ample opportunities for career advancement. Your role can lead to higher managerial positions or specialized roles in sales and business strategy, especially as you acquire more experience and demonstrate success in driving growth and building relationships within the Outdoor Power Equipment market.

To identify new business opportunities, I would employ a combination of market research to analyze emerging trends, cold-calling potential clients, and leveraging networking events to connect with key stakeholders. Establishing relationships with existing clients and seeking referrals would also be crucial in creating new leads.

In my previous roles, I focused on building strong, collaborative relationships with dealers by offering them comprehensive training and sales support. Regular check-ins and feedback loops were essential to ensure that their needs were met and that they were equipped to successfully promote our products.

I approach sales targets with a structured plan. I set realistic monthly and quarterly goals and break them down into actionable steps, such as scheduling regular follow-ups with prospects and using CRM tools to track progress. Additionally, I solicit feedback from customers to refine my approach, always striving to adapt to their needs.

I believe the key to effective product demonstrations is engaging the audience and addressing their specific needs. I tailor each demonstration to highlight features most relevant to the audience, which includes using real-world scenarios that showcase how the product can solve their problems while soliciting feedback and answering questions.

Measuring success is multifaceted; I consider sales growth, the number of new dealers onboarded, customer satisfaction scores, and the overall market penetration of our products. These metrics help assess both the effectiveness of my strategies and the health of relationships with dealers and clients.

I once faced a situation where a key dealer was struggling to move our products due to competition. By conducting a comprehensive analysis and adjusting our sales strategy, which included tailored support and promotional materials, we revitalized their sales and restored confidence in our partnership.

I consistently read industry reports, attend trade shows and networking events, and engage with thought leaders within the outdoor power equipment sector. Keeping in touch with dealers and end-users also provides valuable insights into evolving market needs and consumer preferences.

Communication is vital in my role; it fosters trust and clarity among all stakeholders. I prioritize regular updates with my team and clients to discuss goals, expectations, and feedback. Open dialogues create a collaborative environment that leads to successful partnerships.

I'm passionate about working with EGO due to its commitment to innovation and sustainability. I admire how EGO continuously pushes boundaries in the power tool market and aligns with my values of building a better world with better tools. I want to contribute to a brand that stands for quality and responsibility.

Preparation is key! I start by setting clear objectives for what I want to achieve, whether it's generating leads or building brand awareness. Researching attendees to tailor my approach, preparing impactful presentations, and coordinating with my team ensures we maximize our presence and establish meaningful connections during the event.