Senior PR Manager ( Poland )

The Senior PR Manager at Mediatech will be responsible for developing and implementing PR strategies to boost product credibility and visibility. This includes overseeing communication strategies for B2B audiences, collaborating with key departments such as PPC, sales, design, and marketing, and generating impactful content ideas for campaigns. The role also involves building relationships with stakeholders to ensure product adoption and trust, all while continuously evaluating project alignment with organizational goals.

Candidates for the Senior PR Manager role at Mediatech should have a proven background in PR, particularly in B2B communication, along with a robust portfolio of successful campaigns. The ability to manage complex projects independently, generate creative ideas, and coordinate impactful content production is essential. Experience working with cross-functional teams in digital industries is crucial, and knowledge of cybersecurity or technical B2B products can be a significant advantage.

While direct experience in cybersecurity is not strictly required for the Senior PR Manager position at Mediatech, having knowledge in this area or experience with technical B2B products is highly advantageous. This understanding will help you create tailored communication strategies that effectively resonate with our target audience.

The work environment for a Senior PR Manager at Mediatech is fast-paced and dynamic, focusing on collaboration and innovation. You'll work remotely from Poland, joining a team that values creativity and team spirit in driving impactful results for B2B projects. Our culture encourages influence and responsiveness, allowing you to make significant contributions without the constraints of a traditional corporate hierarchy.

Mediatech offers a competitive salary range for the Senior PR Manager position, starting from 3300 to 4130 EUR per month. We value your skills and experiences, and we are open to discussing different salary options based on your unique qualifications and contributions to the team.

When answering this question, share specific examples of successful B2B PR campaigns you've led, detailing your specific role in each project, the strategies you implemented, and the outcomes achieved. Highlight any measurable results or feedback you received that demonstrate the impact of your work.

Discuss the various methods you employ to keep abreast of industry trends, such as following key publications, participating in webinars, networking with industry professionals, and engaging in continuous professional development. Mention any specific resources or platforms that you find particularly beneficial.

Explain your step-by-step process for developing a PR strategy, including researching the target audience, setting clear objectives, crafting key messages, and planning outreach tactics. Emphasize the importance of collaboration with other departments and measuring success against pre-defined KPIs.

When responding to a PR crisis, outline your immediate steps, such as assessing the situation, developing a clear communication plan, and coordinating with other departments. Emphasize the importance of transparency and feeding back to stakeholders, along with how you would monitor the impact of your response.

Provide a specific example demonstrating how you worked closely with sales or marketing teams to achieve a common goal, highlighting the strategies used and the outcome. Discuss how this collaboration enhanced your overall PR efforts and contributed to the company’s objectives.

List the various tools and software you’ve utilized for managing PR projects, including any project management tools, analytics software, and content distribution platforms. Provide insights into how these tools have facilitated your work and helped streamline processes.

Discuss the key performance indicators (KPIs) that you use to measure the success of a PR campaign, such as media coverage, audience engagement, website traffic, or lead generation. Share an example of how you applied these metrics in past campaigns and the insights you gained.

Share your approach to storytelling, discussing how you identify compelling narratives that resonate with target audiences. Describe the process of crafting messages that effectively convey the brand’s message while engaging stakeholders and driving results.

Highlight your relevant experiences, skills, and passion for B2B communication that aligns with Mediatech's mission. Discuss your adaptability, track record in campaign success, and your enthusiasm for the company's focus on simplifying complex information for a global audience.

Outline your strategies for time management and task prioritization, including any techniques you use, such as the Eisenhower Box or prioritized to-do lists. Provide an example of how you balanced multiple projects while ensuring deadlines were met and quality standards maintained.