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Lead Product Manager, Top of Funnel & RevTech

Company And Culture


Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.


Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.


Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.


Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more. 


Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.


Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.


About the Role


Complex is seeking a Lead Product Manager to drive the strategy, development, and optimization of our top-of-funnel experiences and revenue technology (RevTech) stack for Complex.com. This role will lead the Audience, Discovery, and Content domain roadmaps, owning key areas like Home, Browse, Publishing, and Curation Tools, as well as Search, Personalization, and Recommendations. Additionally, you'll integrate Commerce and Content/Social Syndication & Distribution into cohesive user journeys while enhancing SEO, traffic generation (including marketing), and performance metrics. Your efforts will be pivotal in creating exceptional experiences that engage users, grow our audience, and maximize revenue opportunities. You'll collaborate with cross-functional teams to build cutting-edge tools and solutions for internal stakeholders, ensuring our ad operations and sales teams can achieve their revenue goals without compromising the user experience.


What You'll Do
  • Own the Product Vision: Develop and execute the strategic product roadmap for top-of-funnel user experiences, custom advertising solutions, and ad tech optimization.
  • Drive Audience Growth: Build scalable tools and features to enhance audience discovery, personalization, and engagement through SEO, syndication, and distribution.
  • Lead Product Development: Oversee the development of Home, Browse, and Search experiences, publishing workflows, curation tools, and commerce integrations.
  • Optimize Ad Revenue: Collaborate with ad operations and sales teams to create internal tools and innovative ad solutions that maximize revenue while maintaining a seamless user experience.
  • Enhance Ad Tech Stack: Identify, evaluate, and implement RevTech solutions to streamline processes, increase efficiency, and drive measurable outcomes.
  • Cross-Functional Collaboration: Partner with engineering, design, editorial, ad ops, sales, and marketing teams to align on goals and deliver impactful solutions.
  • Measure and Optimize: Use data-driven insights to measure success, iterate on product performance, and continuously improve user engagement and revenue outcomes.


Who You Are
  • 5+ years of product management experience, preferably in a digital media and an e-commerce environment.A proven track record of developing and scaling digital product experiences that drive audience growth and revenue.
  • Expertise in SEO, personalization, search, and recommendation systems, and familiarity with commerce and syndication platforms.
  • Experience with ad tech stacks, including video and display advertising inventory, programmatic ads, and custom ad solutions.
  • Strong collaboration skills, with the ability to partner across disciplines and communicate effectively with both technical and non-technical stakeholders.
  • Data-driven mindset, with a focus on leveraging analytics and performance metrics to inform decision-making.
  • Familiarity with modern tools and platforms for product management, such as Jira, Tableau, or Google Analytics.
  • A passion for creating user-first experiences while driving measurable business results.


What We Offer
  • Best in class health, dental, and vision insurance
  • Healthcare FSA 
  • Dependent Care FSA 
  • Commuter Benefits FSA 
  • Short-term/long-term disability and life insurance
  • Paid Parental leave
  • 401k with 4% match
  • Pet Insurance
  • Legal and Identity Theft Plans
  • Vacation time and sick days


$175,000 - $210,000 a year
The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

 

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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What You Should Know About Lead Product Manager, Top of Funnel & RevTech, Complex

Are you ready to take the reins as Lead Product Manager at Complex in New York? Join us as we revolutionize the way audiences discover and engage with pop culture content through innovative technology! At Complex, we pride ourselves on our diverse and vibrant company culture, where every team member is crucial to our mission of connecting communities with engaging stories and immersive experiences. In this pivotal role, you'll spearhead the strategy and development of our top-of-funnel user experiences and RevTech solutions. Your responsibilities will span across managing essential roadmaps like Home, Browse, and Search, enhancing personalization and recommendations, and collaborating closely with ad operations teams to optimize revenue. With over five years of product management experience, you'll thrive in our data-driven environment, utilizing performance metrics to enhance user engagement and revenue outcomes. If you’re a visionary leader who enjoys tackling challenges and sharing ideas, apply today and be part of a team that’s transforming how culture meets commerce at Complex!

Frequently Asked Questions (FAQs) for Lead Product Manager, Top of Funnel & RevTech Role at Complex
What are the main responsibilities of a Lead Product Manager at Complex?

As a Lead Product Manager at Complex, your main responsibilities include driving the strategy for top-of-funnel user experiences and overseeing the development of key areas like publishing workflows and curation tools. You will also be responsible for optimizing ad revenue, enhancing the RevTech stack, and collaborating with cross-functional teams to deliver impactful solutions that engage users and grow our audience.

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What qualifications do I need to be a Lead Product Manager at Complex?

To become a successful Lead Product Manager at Complex, you should have at least five years of product management experience, preferably in digital media and e-commerce. Expertise in SEO, search personalization, and familiarity with ad tech stacks is crucial. A passion for user-first experiences and a data-driven mindset will help you drive measurable business results.

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How does the Lead Product Manager contribute to audience growth?

The Lead Product Manager at Complex contributes to audience growth by building scalable tools that enhance audience discovery and engagement. You will leverage SEO, syndication, and distribution strategies to create exceptional user journeys, continually measuring and optimizing product performance to maximize audience interaction and revenue.

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What is the role of data in the Lead Product Manager's tasks at Complex?

Data plays a vital role in the tasks of a Lead Product Manager at Complex. You'll utilize data-driven insights to measure product success, inform decision-making, and iterate on experiences to continually improve user engagement and optimize revenue outcomes. This analytical approach is key to steering the product vision.

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What is the work culture like at Complex for a Lead Product Manager?

The work culture at Complex is dynamic, collaborative, and focused on innovation. As a Lead Product Manager, you'll be part of a high-performing team that values each member's input. It's a culture where passion for the mission is critical, and everyone is encouraged to share their ideas to help shape the future direction of the company's products and services.

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Common Interview Questions for Lead Product Manager, Top of Funnel & RevTech
How do you prioritize product features as a Lead Product Manager?

When prioritizing product features, I evaluate user needs, business goals, and technical feasibility. I prioritize features that enhance user engagement and drive revenue while considering the feedback from team members across different disciplines to ensure alignment with overall objectives.

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Can you describe a time when you successfully improved user experience?

Absolutely! In my previous role, I led a cross-functional team to redesign a key user journey based on customer feedback and analytics. By implementing a more intuitive navigation structure and enhancing our personalization features, we saw a significant increase in user engagement and reduced bounce rates.

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What tools are you familiar with for product management?

I am skilled in using various product management tools like Jira for task management, Tableau for data visualization, and Google Analytics for tracking user behavior. These tools have helped me streamline processes and make informed decisions based on data insights.

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What strategies do you use to align cross-functional teams?

To align cross-functional teams, I establish clear communication channels, set shared goals, and hold regular check-ins. I find that fostering a collaborative environment where all team members feel valued and heard leads to better synergy and successful project outcomes.

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How do you measure the success of a product you’ve managed?

To measure the success of a product, I define key performance indicators (KPIs) at the outset, focusing on metrics like user engagement, revenue growth, and customer satisfaction. I regularly analyze these metrics and iterate on the product based on findings to ensure we meet our goals.

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What experience do you have with ad tech solutions?

I have worked extensively with various ad tech solutions including programmatic advertising platforms and custom ad solutions tailored to user experience. This experience has enabled me to help optimize revenue without compromising the user journey.

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How do you keep up with industry trends relevant to digital media?

I keep up with industry trends by regularly reading industry publications, participating in webinars, and networking with other professionals at trade events. Staying informed about emerging technologies and marketing strategies helps me advocate for innovations within the company.

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Describe your process for gathering user feedback.

My process for gathering user feedback includes surveys, usability testing, and analyzing user behavior through analytics tools. Engaging directly with users through interviews and feedback sessions is also invaluable for understanding their needs and improving user experience.

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What is your approach to balancing user needs with business goals?

My approach involves integrating user feedback into the product development process while ensuring that features align with business objectives. I strive to create a win-win situation because ultimately, satisfied users drive the success of the business.

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How do you handle setbacks or challenges in product development?

When facing setbacks in product development, I focus on problem-solving and adaptability. I analyze the root cause of the setback, gather input from teamwork, and adjust our strategies accordingly, maintaining open communication to keep the team aligned and motivated.

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Complex Networks champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We're what a modern entertainment company looks like and what others have followed since 2002. F...

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Full-time, on-site
DATE POSTED
April 6, 2025

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