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Head of Sales Enablement (SaaS)

Who are we?

So you might ask, who's CreditorWatch? Well, we are a leading Australian data and technology company that provides businesses with access to unique data and innovative products. By using our platform, our customers can confidently manage their commercial relationships, improve productivity and reduce financial risk.

As a commercial credit reporting bureau, we offer a complete suite of credit reporting products and data insights covering the entire customer lifecycle, from customer onboarding and credit decision automation to credit risk management and automated collections.

We were established in 2010 and most recently were named as one of AFR's Top 10 Best Places to Work as well as certified by Great Place to Work consecutively across 2022 and 2023.

We saw significant growth in 2024 and that's not about to change. We are on track to break records in 2025, scaling at pace, making this the perfect time to join CreditorWatch.

Our Purpose

✅ Empower Australian businesses to trade confidently with their customers.

Our Mission

🏆 We aim to be number one in our industry by delivering unique data insights and innovative products.

Your Role & Team

Our Head of Sales Enablement is responsible for driving the capability, productivity, and performance of revenue-generating teams across sales, marketing, and customer success. This role ensures alignment across the entire customer journey, from acquisition to retention, by embedding best-in-class enablement strategies, tools, and processes that enhance both seller efficiency and customer experience.

You will work closely with senior leadership, sales, marketing, customer success, and operations to implement scalable enablement programs that optimise sales effectiveness, increase customer engagement, and improve revenue performance.

This role reports directly to the Chief Commercial Officer and is a full-time opportunity offering hybrid working conditions based out of our Sydney CBD office.

Some of your responsibilities include and are not limited to:

Strategic Leadership & Alignment

  • Develop and execute a revenue enablement strategy that aligns with Creditorwatch’s business objectives.
  • Drive the adoption of a structured selling methodology across all revenue teams.
  • Champion the integration of enablement technologies, including CRM, sales engagement, and content management tools.
  • Identify automation and process optimisation opportunities to maximise selling time and enhance customer experience.

Sales Enablement & Performance Optimisation

  • Design and implement training programs to enhance sales skills, including prospecting, value-based selling, and negotiation techniques.
  • Create and scale onboarding programs to accelerate ramp-up time for new hires.
  • Develop playbooks, best practices, and guides to standardise sales execution and improve win rates.
  • Establish and manage a certification process for sales competencies and product knowledge.

Customer Success Enablement

  • Ensure customer success teams are equipped with the right resources, training, and insights to drive adoption and reduce churn.
  • Align enablement initiatives with customer lifecycle touchpoints to maximise retention and upsell opportunities.

Process & Technology Optimisation

  • Implement a data-driven approach to enablement by tracking performance metrics and refining programs accordingly.
  • Partner with Sales Operations Teams to streamline workflows, ensuring the right data and insights are available for decision-making.

Our ideal candidate

  • Proven experience in sales, revenue enablement, or go-to-market leadership, change management roles within a B2B SaaS environment.
  • Strong understanding of B2B sales processes, methodologies, and customer journey mapping.
  • Experience in designing, developing, and executing sales training and enablement programs at scale.
  • Ability to collaborate cross-functionally and influence stakeholders across sales, marketing, and customer success.
  • Familiarity with enablement technologies, such as CRM (Salesforce), sales engagement platforms (Seismic), and learning management systems (LMS).
  • Strong analytical skills with experience in leveraging data to optimise revenue performance.
  • Excellent communication, coaching, and change management skills.
  • Experience in financial services or SaaS industries is a plus.

More than just work

🏃🏽‍♀️ Keep Active – All employees get a Fitness First Platinum gym membership.

☕️ Daily Fuel – Barista-made coffee, breakfast, snacks, lunches and drinks on us – we got you!

📲 Phone Credits - We pay you $50 per month to put towards your plans - how good.

❤️‍🩹 Wellness Days – Receive an additional day off each month. Whether you’re pursuing physical activities, cultivating your mental wellbeing or supporting your community… this is your time to switch off from work.

💆🏽‍♂️ Monthly Massages – We offer monthly in-house massages to soothe those sore spots and tight knots. Poor posture? Stressful week? We get it.

💰 Bonus Shares – We offer our dedicated employees’ performance-based bonuses. Our employees are also permitted to gain access to our bespoke Employee Share Scheme, giving you the rare opportunity to invest in a growing technology company.

🤩 Fun Activities – We love escaping the workplace to do fun stuff. Whether its pasta-making, sailing classes, touch footy, winery tours, go karting or relaxing on the company boat (yeah… we own a boat) – these monthly team building activities will keep you feeling valued and connected.

👩🏻‍⚖️ Legal Services – Our employees get access to free legal services – from conveyancing and property advice to legal assistance around wills, trusts, powers of attorney and more. We make life easier for you, saving you time, money and unnecessary headaches.

Our Values

⚡️ The 1%’ers add up – Our commitment to going that one step further sets us apart, as we believe that small efforts or improvements in any aspect of our work collectively lead to significant success.

👊🏼 We are dependable and trustworthy – Our clients are everything to us and we are passionate about maintaining and delivering reliable and trusted services to them.

📈 We are committed to growth – Our success comes from our ability to grow and adapt; both collectively and individually. We set the bar high to ensure we continue to innovate and exceed expectations. We are dedicated to the development of our business and our people.

🫶🏾 Our people make the difference – Just as we help small businesses think big, we help our employees achieve their aspirations. We provide our people with challenges and opportunities, supporting them to live their best lives.

Recruitment Process – We like to keep it simple!

  1. Phone Screening – A deep dive into the company, role and experience required, including a thorough review of your match to the role – let’s get to know each other and ensure the opportunity is a match!
  2. Hiring Manager Meeting – This is an opportunity to showcase why your background and skill set aligns to the role and ask questions – be as curious as you want!
  3. Functional Meeting – Let’s get technical. Here you’ll be set up with a take home case-challenge that is designed to look into the way you think and approach certain situations.
  4. Values Meeting – We’d love to hear why CreditorWatch and see how you’d fit into our world.

We are committed to you

We offer a fantastic culture with open communication and rewards and recognition that include probation celebrations, all-staff birthday and service anniversary celebrations.

We are an equal opportunity employer and committed to excellence through diversity. We do not discriminate on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Sales Enablement (SaaS), CreditorWatch

Are you ready to take your career to new heights? CreditorWatch is looking for a dynamic Head of Sales Enablement to join our innovative team! Based in Australia, we pride ourselves on providing businesses with unique data and innovative products that help them manage commercial relationships and reduce financial risks. As the Head of Sales Enablement, you will play a pivotal role in enhancing the capability and performance of our sales, marketing, and customer success teams. Your mission will be to implement best-in-class strategies that not only boost our team's efficiency but also elevate the overall customer experience. You'll work closely with senior leaders and various departments to roll out training programs and certification processes that ensure our revenue teams are equipped to excel. If you have a solid background in B2B SaaS sales enablement and a knack for training and development, this is your chance to make a real impact. You'll also enjoy perks like a flexible work environment, wellness days, and fun team-building activities. Join us at CreditorWatch, where we empower businesses and support our employees to thrive. Come be a part of our growth story!

Frequently Asked Questions (FAQs) for Head of Sales Enablement (SaaS) Role at CreditorWatch
What are the responsibilities of the Head of Sales Enablement at CreditorWatch?

As the Head of Sales Enablement at CreditorWatch, your key responsibilities include driving the capability and performance of our sales, marketing, and customer success teams. You'll be tasked with developing a comprehensive revenue enablement strategy that aligns with our business goals, ensuring the integration of effective selling methodologies and technologies. Additionally, you’ll create impactful training programs, onboarding initiatives, and certification processes that enhance the sales team's competency and improve their overall performance.

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What qualifications are necessary for the Head of Sales Enablement position at CreditorWatch?

To be eligible for the Head of Sales Enablement role at CreditorWatch, candidates should have proven experience in revenue enablement or go-to-market leadership within a B2B SaaS environment. You should possess a strong understanding of sales methodologies and customer journey mapping. Experience in designing scalable sales training programs, strong analytical skills, and familiarity with tools like Salesforce and other CRM platforms are essential to excel in this position.

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What does the work culture look like at CreditorWatch for the Head of Sales Enablement?

CreditorWatch fosters a vibrant and supportive work culture that emphasizes growth, collaboration, and well-being. Employees enjoy various perks, including wellness days, fitness memberships, and team-building activities. As the Head of Sales Enablement, you'll contribute to this culture by driving strategic initiatives that enhance team performance and customer experience, all while working in a flexible, hybrid environment that values employee feedback and growth.

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How does CreditorWatch ensure the professional development of the Head of Sales Enablement?

At CreditorWatch, we are committed to the ongoing professional development of our employees, including the Head of Sales Enablement. You will have access to continuous learning opportunities through structured training programs and workshops designed to improve your sales enablement skills. Furthermore, our collaborative environment allows you to learn from experienced colleagues, and your input will help shape future development initiatives across the company.

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What impact does the Head of Sales Enablement have on customer experience at CreditorWatch?

The Head of Sales Enablement plays a crucial role in enhancing customer experience at CreditorWatch. By implementing effective enablement strategies and training programs that equip the sales and customer success teams, you will help to improve customer engagement, reduce churn, and maximize upsell opportunities. This alignment across customer lifecycle touchpoints ensures that clients receive cohesive support, ultimately driving satisfaction and loyalty.

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Common Interview Questions for Head of Sales Enablement (SaaS)
Can you describe your experience with sales training programs?

When answering this question, be sure to highlight specific programs you've developed or implemented in previous roles. Discuss the objectives of the programs, the target audience, and the methodologies used. Share metrics of success to illustrate the impact of these training sessions on sales performance.

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How do you approach aligning sales enablement strategies with overall business objectives?

It's important to demonstrate your strategic thinking. Discuss how you would identify key business goals and liaise with leadership to ensure your enablement initiatives directly support these priorities. You might share examples of previous successes in aligning enablement strategies with business objectives.

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What technologies are you familiar with in the sales enablement space?

Mention specific tools you've used, such as CRM systems like Salesforce or sales enablement platforms like Seismic. Discuss your experience in utilizing these technologies to improve sales efficiency and effectiveness, and be prepared to explain how you’ve leveraged data from these tools to optimize training or processes.

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How would you measure the success of a sales enablement program?

Discuss key performance indicators (KPIs) you would use to evaluate the effectiveness of enablement programs. This could include metrics like the ramp-up time for new hires, sales conversion rates, and overall team productivity. Be sure to explain how you would gather this data and make necessary adjustments to programs based on your findings.

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How do you ensure ongoing collaboration between sales and marketing?

Address the importance of cross-functional collaboration in maximizing sales success. Share strategies you've used in the past to foster communication between sales and marketing teams, such as regular meetings, shared goals, and collaborative projects. Emphasize the need for aligned messaging to improve customer journeys.

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What is your strategy for developing a successful onboarding program for new sales hires?

Outline the key components of an effective onboarding program, such as structured training schedules, mentorship opportunities, and practical role-playing scenarios. Discuss how you would gather feedback from new hires to continually refine the onboarding process for better outcomes.

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Can you detail a challenge you've faced in sales enablement and how you overcame it?

Share a specific challenge you've encountered, whether related to resistance to change, low adoption rates of a new tool, or difficulty in standardizing processes. Focus on the steps you took to overcome the challenge, the collaborations you engaged in, and the lessons learned from the experience.

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What role does data play in your sales enablement strategy?

Discuss your understanding of the importance of data in evaluating sales performance and guiding enablement decisions. Provide examples of metrics you track, how you analyze them, and how you use insights to inform adjustments in training programs or sales strategies.

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How do you keep yourself and your sales team motivated?

Talk about the importance of recognition, feedback, and setting achievable goals to maintain motivation within sales teams. Share examples of techniques you’ve used, such as gamifying sales targets or recognizing successes through team events, to create a positive and driven environment.

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What are your thoughts on the current trends in sales enablement?

Share your insights into recent trends impacting sales enablement, such as the rise of artificial intelligence in sales processes or the growing emphasis on personalized customer experiences. Demonstrating your awareness of market trends showcases your commitment to staying ahead in the field.

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DATE POSTED
March 26, 2025

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