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Regional Marketing Manager - South Central

Cribl does differently. 

What does that mean? It means we are a serious company that doesn’t take itself too seriously; and we’re looking for people who love to get stuff done, and laugh a bit along the way. We’re growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. 

As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity.

Why You'll Love This Role

Cribl is seeking a Regional Marketing Manager with 5 - 8 years of experience in B2B Field-Led Demand Generation in the South Central region of the United States. You will be responsible for developing and executing integrated marketing programs to help generate net-new pipeline as well as drive pipeline to late stage and to closed/won -- most importantly, engaging our partner ecosystem to get you there. 

What sets you apart from the “run-of-the-mill” channel & field marketers? Your super power is building business with a partner; from relationship-building to integrated planning. You’re ready to elevate the vendor/partner experience and not be defined just by your event execution. Instead, you leverage events -- and other critical marketing activities -- as tools in your belt. You’re a full-funnel marketer who measures your contributions into quality business outcomes.

If You Got It - We Want It

  • Define regional marketing strategies and programs that build awareness, acquire net new accounts, accelerate deals and increase customer usage across all sales segments
  • Ramp market-to/market-with/market-through partner campaign planning, as a reflection of the strategies established by regional sales & channel leaders
  • Build scalable, repeatable marketing programs + activities -- and execute accordingly
  • Work closely with sales leadership, sales operations and marketing operations to track, measure, and analyze the performance of marketing campaigns and report results to sales and marketing leadership
  • Build and nurture relationships with the regional sales teams sharing global and regional marketing plans and priorities and weekly/monthly/quarterly insights on performance
  • Effectively manage, administer, and measure your regional budgets, including MDF

 

As An Active Member Of Our Team, You Will Bring…

  • 5+ years of channel and field marketing experience; B2B SaaS start-up experience preferred. Experience in cybersecurity is a plus.
  • You will support the South Central region, so living in this area is a plus
  • You’re outcomes-driven, analytical, customer-first and have a track record of executing creative, impactful field marketing programs for IT  executives and practitioners 
  • You have a proven track record of working collaboratively and asynchronously with product, technical, sales, channel, marketing and the exec team to impact early and late stage pipeline
  • You set a high bar in everything you and your team do - quality, creativity, execution and productivity 
  • Comfort operating in a fast-paced, entrepreneurial environment. Operates with a sense of purpose and urgency
  • You have a sense of humor, willingness to be your authentic self and a deep believer of being human-first is a big plus
  • 15-20% Travel required
  • This position may require stand-by, on-call, or off-hours duties.

 

Salary Range ($114,000 - $187,000)

The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience.  In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.

Bring Your Whole Self
Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us

Average salary estimate

$150500 / YEARLY (est.)
min
max
$114000K
$187000K

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What You Should Know About Regional Marketing Manager - South Central, Cribl

Cribl is on the lookout for an enthusiastic Regional Marketing Manager for the South Central region of the United States! If you’re passionate about B2B Field-Led Demand Generation and have 5 to 8 years of experience under your belt, this opportunity could be perfect for you. Here at Cribl, we pride ourselves on being serious about our business without taking ourselves too seriously. We are a remote-first company that values collaboration, curiosity, and motivation, and we believe in empowering our team members to excel, no matter where they work. In this role, you'll be responsible for crafting and executing integrated marketing programs that not only help generate new pipeline but also engage our partner ecosystem and accelerate deals. Your superpower lies in your ability to build business relations with partners, so if you're looking to elevate vendor/partner experiences beyond just event execution, you’re definitely in the right place! You’ll define marketing strategies tailored for regional sales, track performance metrics, and build strong relationships with sales teams while effectively managing budgets. At Cribl, you'll find an environment that fosters creativity, allows for a sense of urgency, and appreciates humor! Ready to dive into a career where you can truly make a difference? Join the herd and unlock your potential with us!

Frequently Asked Questions (FAQs) for Regional Marketing Manager - South Central Role at Cribl
What responsibilities does the Regional Marketing Manager at Cribl have?

As a Regional Marketing Manager at Cribl, you'll tackle responsibilities such as developing integrated marketing programs, engaging with the partner ecosystem, and driving pipeline generation in the South Central region. Additionally, you'll work closely with sales leadership to track campaign performance, ensuring your marketing efforts translate into meaningful business outcomes.

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What qualifications are needed for the Regional Marketing Manager position at Cribl?

To be considered for the Regional Marketing Manager role at Cribl, you'll need at least 5 years of channel and field marketing experience, preferably in a B2B SaaS startup environment. Familiarity with cybersecurity is beneficial. Also, having a customer-first mindset and a proven track record of executing impactful marketing strategies will set you apart.

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Is remote work available for the Regional Marketing Manager at Cribl?

Yes! Cribl promotes a remote-first work environment. As the Regional Marketing Manager, you'll have the flexibility to work from anywhere in the United States, while still being an integral part of our collaborative team.

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What is the salary range for the Regional Marketing Manager at Cribl?

The salary for the Regional Marketing Manager role at Cribl ranges from $114,000 to $187,000, depending on your geographic location and relevant experience. Beyond the competitive salary, Cribl also offers a generous benefits package that includes health insurance, paid time off, and a 401(k) plan.

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What kind of work culture can I expect at Cribl as a Regional Marketing Manager?

At Cribl, you can expect a fun yet professional culture that prioritizes innovation and diversity. We value collaboration and believe in supporting each other to unleash our best selves. Humor and authenticity are welcomed here, making it an enriching place to grow both personally and professionally.

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Common Interview Questions for Regional Marketing Manager - South Central
How do you approach developing regional marketing strategies?

When developing regional marketing strategies as a Regional Marketing Manager, focus on understanding the local market dynamics, customer pain points, and trends. Build relationships with the sales teams and utilize their insights to tailor your strategies for greater impact.

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Can you provide an example of a successful marketing campaign you've led?

In answering this question, share a specific campaign you spearheaded. Focus on the objectives, the strategies employed, and the measurable outcomes that resulted. Highlight any collaboration with sales and partners to showcase your ability to engage effectively.

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How do you measure the success of your marketing campaigns?

Measuring campaign success involves analyzing metrics such as lead generation, conversion rates, and pipeline growth. Use tools like CRM and marketing analytics platforms to track these KPIs, and be prepared to discuss how you applied insights to refine future marketing efforts.

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What role does collaboration play in your marketing process?

Collaboration is critical in my marketing process as it ensures alignment between marketing initiatives and sales objectives. I prioritize building strong relationships with cross-functional teams, and value feedback and insights that contribute to creating successful campaigns.

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How do you prioritize your marketing projects?

To prioritize marketing projects, I assess factors such as potential impact on revenue, alignment with strategic goals, and resource availability. I often work closely with sales leadership to ensure that my priorities align with their immediate needs.

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What experience do you have with partner marketing?

In your response, provide examples of how you've successfully partnered with other businesses to drive joint marketing initiatives. Discuss the strategies you used for co-marketing programs and the outcomes achieved through these partnerships.

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How do you stay updated on marketing trends?

I stay updated on marketing trends by following industry blogs, attending webinars, and participating in professional groups. Networking with other marketing professionals also provides fresh insights into emerging strategies and digital marketing innovations.

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Describe your experience with budget management in marketing.

Share your past experiences managing marketing budgets, highlighting how you tracked expenditures, balanced investment across various initiatives, and ensured alignment between budgetary constraints and campaign goals.

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Can you discuss a time when a campaign didn't go as planned?

Discuss a specific instance where a campaign didn’t meet expectations. Focus on the insights gained from the situation, how you adjusted your strategy based on data, and what lessons you applied to future campaigns to achieve better results.

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What would you do in your first 30 days as the Regional Marketing Manager at Cribl?

In the first 30 days, I would immerse myself in understanding Cribl’s goals, team dynamics, and current marketing strategies. I would meet with key stakeholders, analyze existing data, and outline an actionable plan to align regional marketing objectives with the broader business vision.

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DATE POSTED
March 26, 2025

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