Wholesale Account Executive - job 1 of 3

As a Wholesale Account Executive at Curaleaf, your primary responsibilities include managing all sales efforts for wholesale accounts throughout New Jersey to meet revenue and margin targets. You will develop new customer relationships, conduct sales calls, and collaborate with the marketing team on promotional initiatives. Your role also requires you to prepare and present sales reports and ensure optimal inventory levels are maintained.

To apply for the Wholesale Account Executive position at Curaleaf, you should have a bachelor’s degree or equivalent experience, paired with at least 2 years of professional sales experience, including a minimum of 1 year in B2B wholesale sales. A solid understanding of the cannabis industry and excellent communication skills are key to succeeding in this role.

Curaleaf supports its Wholesale Account Executives through competitive pay and benefits, career growth opportunities, and a focus on community involvement. The company believes in nurturing talent and providing resources that help employees excel, including promotional tools and regular communication with the marketing and sales teams.

The Wholesale Account Executive role requires 100% travel throughout the assigned territory in New Jersey. Candidates should be prepared for regular travel to meet clients, conduct sales calls, and attend industry events, making a reliable form of transportation essential.

During the hiring process for the Wholesale Account Executive position at Curaleaf, you can expect to undergo multiple interview stages, including phone interviews, in-person meetings, and possibly assessments of your sales skills and industry knowledge. The company places a strong emphasis on finding candidates who align with its values and mission.

When discussing your B2B sales experience, highlight specific examples where you've successfully acquired new accounts and met sales targets. Focus on strategies you employed to build relationships and drive revenue, as these skills are crucial for the Wholesale Account Executive role at Curaleaf.

To manage multiple wholesale accounts effectively, it's important to prioritize communication and organization. Discuss how you would implement a CRM to track client interactions, schedule regular check-ins, and keep thorough records, ensuring that all accounts receive the attention they need.

Staying updated on industry trends and competitive products is vital. Explain your methods, such as following cannabis industry news, attending trade shows, and networking with industry professionals. This shows your proactive approach and commitment to driving growth at Curaleaf.

When answering this question, use the STAR method (Situation, Task, Action, Result) to describe a specific instance where you exceeded sales goals. Focus on the strategies you employed and the outcomes achieved to demonstrate your ability to drive results as a Wholesale Account Executive.

Discussing industry challenges such as evolving regulations or market competition is important. Emphasize your adaptability and how you would leverage your expertise to navigate these challenges, ensuring Curaleaf remains a leading force in the market.

Highlight your approach to building long-term client relationships by emphasizing the importance of trust, communication, and understanding client needs. Explain how you would regularly check-in and be available to provide support to foster a positive partnership.

To convey your fit for this role, discuss your experience, understanding of the cannabis industry, and your enthusiasm for contributing to Curaleaf's mission. Mention any relevant accomplishments that illustrate your success in sales and account management to make a strong impression.

Discuss your approach to handling objections by demonstrating active listening, empathy, and providing thoughtful solutions. Emphasize your ability to turn objections into opportunities for further discussion, which is essential for the Wholesale Account Executive role.

Provide an example using the STAR method to detail a promotional campaign you've executed successfully. Focus on the planning, execution, and the specific results achieved, which can help showcase your creativity and effectiveness in the Wholesale Account Executive position.

Mention any specific sales or inventory management software you are proficient in, such as Leaflink or Microsoft Office Suite. Explain how these tools can help streamline your sales processes and manage wholesale accounts effectively, adding value to your role at Curaleaf.