Social & Digital Designer

As a Social & Digital Designer at Cuyana, your primary responsibilities include developing creative content for social media and digital channels, executing paid media campaigns, and acting as a key creative partner in visual content. You will be required to produce engaging still and video content quickly while ensuring adherence to brand standards and best practices in art direction.

Cuyana prefers candidates with at least 2 years of professional design experience. A strong command of Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign, is essential, along with familiarity with Figma. Additionally, effective communication skills and the ability to manage feedback across various teams are crucial for success in this role.

Cuyana offers a comprehensive benefits package for the Social & Digital Designer role, including medical, dental, and vision coverage, life and disability insurance, paid time off (PTO), holiday pay, commuter benefits, a 401k plan, performance bonuses, and an employee discount to engage with our beautiful products!

At Cuyana, you can expect a fast-paced and supportive environment. The company culture emphasizes teamwork, inclusivity, and a drive for excellence. As a Social & Digital Designer, you’ll be surrounded by creative individuals who value curiosity, innovation, and open communication, making it an ideal setting for personal and professional growth.

Essential skills for the Social & Digital Designer position at Cuyana include proficiency in design software like Adobe Creative Suite and Figma, excellent aesthetic judgment, and knowledge of social media best practices. Experience with video and motion graphics enhances your candidacy, while strong communication skills are vital for collaborating effectively within teams.

When discussing your design process, emphasize how you start by understanding the target audience and campaign objectives. Detail how you gather inspiration, sketch initial ideas, and use design software to create visuals. Highlight the importance of feedback from team members and your adaptability to make revisions that improve the final product.

For this question, share your methods for staying informed, such as following design blogs, attending webinars, and participating in online communities. Mention specific resources or thought leaders you follow, reflecting your commitment to continuous learning and staying ahead in the ever-evolving digital landscape.

When answering, choose a project where your design significantly impacted engagement or brand awareness. Outline your role, the objectives, your design choices, and the outcomes. Be specific about metrics or feedback that demonstrate the success of your work.

Illustrate your ability to embrace constructive criticism by sharing an example of when you received feedback. Emphasize your open-mindedness and commitment to improving your work. Highlight how you analyze critiques, implement changes, and view feedback as a valuable tool for growth.

Discuss tools that enhance your collaboration, such as project management software, design platforms like Figma for real-time editing, or communication tools like Slack. Explain how these tools facilitate efficient workflow, encourage team collaboration, and help in gathering feedback seamlessly.

Talk about your approach to branding and consistency in design. Mention researching and understanding the brand's values, mission, and existing visual elements. Describe how you create mood boards or style guides to ensure cohesion and adherence to the established brand identity.

Share your experience with designing for paid media, explaining the process of creating visually compelling assets tailored for specific platforms. Highlight any successful campaigns you worked on, detailing how you measured impact and optimized designs based on performance data.

Illustrate your time management skills by discussing how you assess project requirements and deadlines. Explain your prioritization methods, such as using task lists or project management tools, which help you stay focused and produce quality work in high-pressure situations.

Align your values with Cuyana’s mission when answering this question. Discuss your passion for creating impactful designs in line with the brand's ethos of offering beautiful, meaningful products. Emphasize your interest in contributing to a team that values community and strives for excellence.

Explain your strategies for crafting engaging video content, such as storytelling techniques, the use of dynamic visuals, and ensuring alignment with brand messaging. Discuss your knowledge of motion graphics and how they can enhance viewer engagement by effectively conveying key messages.