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Director, Creator Marketing (SAS) - job 1 of 2

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 


We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.


Ideal candidates will have a passion and knowledge of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, the talent management space, and a proven track record of prospecting, negotiating and closing deals to support and fulfill the strategic objectives of Edelman’s clients.

 

Edelman helps some of the world's most famous companies evolve, promote and protect their brands through a wide range of solutions, including performance marketing, e-commerce, digital transformation, newsroom strategy and execution, influencer, crisis and much, much more. To achieve this, we have assembled a stellar team of nearly one thousand Creatives, Strategists, Media Specialists, Analysts and Technologists across fifty offices in 25 countries. Our honors range from Cannes Lions for creativity, 2019 AdAge #4 Agency A-List to the Holmes Report for the 2018 Global Digital Agency of the Year and five times as Glassdoor’s “Best Places to Work.” Our success comes from our smart, passionate and curious people, who tell great stories and solve complex business problems day in and day out.


RESPONSIBILITIES:
  • Establish and maintain relationships with clients who activate or are likely to activate creator marketing campaigns, build develop prospective clients
  • Build strong relationships with creators, talent agencies, multi-channel networks and other customers to ensure long-term success
  • Share expertise and advise clients on new campaign ideas to generate continued results
  • Work with all teams to ensure campaign success
  • Actively participate in account and campaign management and work with internal account management to ensure client satisfaction
  • Elevate the opportunity and offerings around creators and brand integrations across various teams including account, creative, production and strategy teams


REQUIREMENTS:
  • The ideal candidate will have the proven ability to manage and develop relationships across the social creator landscape and will assist in the development of campaigns that fit within larger 360 degree integrated campaigns across a portfolio of clients in various verticals across the office
  • Basic Qualifications include: At least 8 years working in content development and creation. At least 5 years previous experience working directly with creators in a marketing, talent management and/or sales role at a Multi-Channel-Network or comparable agency
  • Strong understanding of social media, creators, and the larger Creator Marketing ecosystem. Creator and talent agency contacts at both senior and junior levels required
  • Knowledge and experience working across all tiers of creators (micro, mid, top tier and traditional experts) and nuances of working with each
  • Proven ability to work with clients and manage teams to create strategic and creative creator campaigns that deliver on KPI’s and drive ROI
  • Knowledge of best practices, tech platforms, tools and processes for creator marketing
  • Understanding of integrating creator work across teams (ideally with paid, earned, owned, creative etc.)
  • Experience managing teams, establishing goals and ensuring project deadlines are met
  • A passion for pop-culture and its infusion into the consumer brand ecosystem
  • Relentlessly seeks, shares and adopts ideas and best practices in and outside the agency
  • Makes the complex simple – through brainstorms, workshop and educational summits, you empower others to learn and action your lessons
  • Exceptional collaborator who can work across practices


$80,000 - $120,000 a year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply. 

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What You Should Know About Director, Creator Marketing (SAS), Daniel J Edelman Holdings

Edelman is searching for a passionate and experienced Director, Creator Marketing to join our dynamic team. This role is perfect for someone who thrives on building relationships and has a deep knowledge of creator partnerships across various tiers of talent. As the Director, Creator Marketing, you'll have the exciting opportunity to work with numerous clients, helping them navigate the rapidly evolving world of branded video content, social media, and digital media. Your work will involve prospecting, negotiating, and closing deals that directly support the strategic objectives of our clients. With a dedicated focus on fostering long-term relationships with creators, talent agencies, and multi-channel networks, you will play a vital role in generating innovative campaign ideas that resonate with audiences. At Edelman, we believe in the power of collaboration and creativity. You’ll work closely with teams across the agency to ensure the success of creator marketing campaigns and enhance our offerings. If you have at least eight years of experience in content development and a demonstrated history of engaging with creators in a marketing or sales role, we want to hear from you. Your experience will be invaluable in shaping comprehensive strategies that deliver impressive results for our diverse clientele. With an environment that prioritizes curiosity and innovation, you'll have the chance to make a meaningful impact and contribute to the success of some of the world’s most recognized brands. Join us at Edelman, where your voice can drive real change and create memorable stories that connect with audiences worldwide.

Frequently Asked Questions (FAQs) for Director, Creator Marketing (SAS) Role at Daniel J Edelman Holdings
What are the main responsibilities of the Director, Creator Marketing at Edelman?

As the Director, Creator Marketing at Edelman, you will be responsible for establishing and maintaining strong relationships with clients and creators while advising on novel campaign strategies. You'll actively participate in campaign management, collaborating with internal teams to ensure optimal client satisfaction and campaign success.

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What qualifications do I need for the Director, Creator Marketing position at Edelman?

To qualify for the Director, Creator Marketing role at Edelman, candidates should possess a minimum of eight years in content development, along with at least five years of experiencing working with creators in a marketing or sales capacity. A deep understanding of social media dynamics and content creation practices is essential.

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What type of experience is required for the Director, Creator Marketing role at Edelman?

The ideal candidate for the Director, Creator Marketing position at Edelman will have extensive experience in managing relationships with creators and talent agencies, along with a proven track record in developing strategic creator campaigns. Familiarity with different tiers of creators and knowledge of the creator marketing ecosystem is critical.

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How does Edelman support diversity in the workplace for the Director, Creator Marketing position?

Edelman is committed to fostering a diverse and inclusive workplace. We are proud to be an equal opportunity employer and encourage individuals from diverse backgrounds, including those from the LGBTQ community and those with disabilities, to apply for the Director, Creator Marketing position.

Join Rise to see the full answer
What is the salary range for the Director, Creator Marketing position at Edelman?

The salary range for the Director, Creator Marketing role at Edelman is between $80,000 and $120,000 annually. The final compensation will depend on factors like experience, qualifications, and performance metrics.

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Common Interview Questions for Director, Creator Marketing (SAS)
Can you describe your experience with creator marketing?

Provide specific examples of previous creator marketing campaigns you've developed or managed. Discuss the strategies used, the results achieved, and how these experiences have prepared you for the Director, Creator Marketing role at Edelman.

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How do you approach building relationships with creators and clients?

Emphasize the importance of trust and communication in your relationship-building process. Share techniques such as regular check-ins, personalized outreach, and collaborative project environments to solidify your approach.

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What strategies do you use to manage multiple campaigns simultaneously?

Highlight your organizational skills and the use of project management tools. Discuss how you prioritize tasks and delegate responsibilities effectively to ensure all campaigns run smoothly.

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Can you give an example of a successful campaign you led?

Choose a campaign that had measurable success, outlining your role in defining the objectives, collaborating with teams, and executing the strategy. Be sure to include KPIs that demonstrate its effectiveness.

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How do you stay up-to-date with trends in creator marketing?

Discuss your methods for staying informed, such as following industry news, attending conferences, and networking with other professionals in the field. Highlight specific resources you find particularly useful.

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Describe a time when a campaign did not go as planned. What did you learn?

Be honest about the challenges faced in a specific campaign and the lessons learned. Discuss how these experiences helped you improve future campaigns and your approach to problem-solving.

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What role does collaboration play in your work as a Director, Creator Marketing?

Emphasize your belief in the value of teamwork. Provide examples of how you've successfully collaborated with account, creative, and production teams to achieve campaign goals.

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What tools or platforms do you recommend for managing creator marketing?

Discuss various tools you've used for campaign management, analytics, and communication. Explain why you prefer certain platforms, and how they have helped to streamline your workflow.

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How do you measure the success of creator marketing campaigns?

Outline key performance indicators (KPIs) you consider essential for assessing campaign success. Explain how you leverage data to optimize campaigns in real-time and report results to clients.

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What is your experience working with multi-channel networks?

Share your experiences with multi-channel networks, detailing how you've engaged with them in past roles. Highlight successful partnerships or campaigns that illustrate your expertise in this area.

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Founded in 1952 and headquartered in Chicago, IL, Edelman is a public relations and marketing consultancy firm. The company offers B2B marketing, branding, business transformations, digital transformation and media relations services.

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Full-time, remote
DATE POSTED
March 20, 2025

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