Influencer Manager

As an Influencer Manager at We Are Social, your primary responsibilities include managing influencer relationships end-to-end, from outreach to payment processing. You'll oversee all aspects of influencer projects, including insights, implementation, and reporting. By collaborating with cross-functional teams and maintaining strong relationships within the influencer industry, you'll ensure the success of campaigns for our global clients.

To qualify for the Influencer Manager role at We Are Social, you should have agency experience in influencer marketing, PR, or project management. A strong understanding of various social media platforms is essential, along with client management experience. Existing relationships within the influencer community and a track record of successful campaign delivery are also highly valued.

We Are Social is deeply committed to equity, diversity, and inclusion, with initiatives focused on making meaningful changes both internally and across the industry. Our Charter for Change lays out our priorities in People, Work, and Culture, ensuring that we create an environment that represents and supports everyone. We're dedicated to continually improving our workplace and encouraging diverse perspectives.

Working as an Influencer Manager at We Are Social means being part of a creative, collaborative, and dynamic environment. We foster a culture of trust, where team members are encouraged to take initiative and share ideas. Regular feedback from employees shows that they value the relationships they have here and the social interactions that make work enjoyable.

At We Are Social, Influencer Managers enjoy a comprehensive benefits package that includes 25 days of holiday, a pension scheme, and life assurance. We also offer unique perks such as our WAS Passport and Work From Anywhere programs, allowing you to connect with colleagues globally and maintain a healthy work-life balance.

When answering this question, highlight specific campaigns you've managed, detailing your role and the outcomes. Mention key metrics, such as engagement rates or ROI, to showcase your impact. Providing concrete examples demonstrates your expertise and helps the interviewer see your potential contribution at We Are Social.

In your response, emphasize your relationship-building techniques, such as personalized outreach and understanding influencers' needs. Highlight the importance of transparent communication, trust, and delivering value for influencers to foster long-term partnerships, which is a key aspect of the Influencer Manager role.

Discuss your approach to measuring campaign success, including the analytics tools you use and the metrics you track, such as engagement rates, reach, and conversions. Showing that you utilize data to inform future campaigns aligns with We Are Social's commitment to data-driven marketing.

Share specific resources, like industry blogs, webinars, or social media tools, that you use to keep abreast of trends. Mentioning your engagement in industry events or communities demonstrates your proactive commitment to staying informed, which is critical for a position at We Are Social.

Use the STAR method (Situation, Task, Action, Result) to structure your answer. Be sure to highlight how you addressed the challenge, what steps you took to resolve it, and the outcomes. This shows your problem-solving abilities and resilience, key traits for an Influencer Manager.

Explain how you establish clear payment terms upfront and maintain communication with your finance team. Discuss any software tools or processes you use to track invoices and ensure prompt payment, underscoring your attention to detail and organizational skills.

Highlight the importance of aligning the influencer's brand with the campaign's values and target audience. Discuss criteria such as engagement levels, audience demographics, and content quality, illustrating your strategic thinking in influencer selection.

Discuss your approach to addressing the issue directly with the influencer while maintaining professionalism. Emphasize the value of open dialogue, feedback, and potential solutions to improve future performance—qualities necessary for an Influencer Manager at We Are Social.

Prepare to discuss a particular campaign in detail, focusing on the objectives, your role, strategies implemented, and measurable outcomes. Highlighting specific success metrics and lessons learned reveals your capability as an Influencer Manager.

Emphasize that creativity is essential not just in campaign ideation but also in problem-solving and relationship management. Share examples of how your creative strategies have led to engaging campaigns and strong influencer partnerships, aligning with We Are Social's ethos.