Account Coordinator, Programmatic

As an Account Coordinator, Programmatic at DEPT®, you will play a crucial role in supporting your account team. Your daily tasks will include running and formatting performance reports, implementing optimization tasks, and actively participating in internal syncs and client meetings. Additionally, you will manage 2-3 accounts, learning the ins and outs of programmatic buying and gaining vital experience that will prepare you for advanced roles.

To be considered for the Account Coordinator, Programmatic role at DEPT®, you should have at least 6 months of programmatic marketing experience. Strong analytical skills, along with proficiency in Microsoft Excel and Google Sheets, are essential. We value self-starters with excellent time-management skills and the ability to communicate effectively, both in writing and verbally.

As an Account Coordinator, Programmatic at DEPT®, you'll have a structured growth path. Initially, you’ll learn the best practices necessary for programmatic buying, while gradually taking on more responsibilities. Over time, you will develop strategies for campaign builds, and gain hands-on experience in editing campaigns and audiences in DSPs with mentorship support, preparing you for more advanced roles in the field.

In the Account Coordinator, Programmatic role at DEPT®, proficiency in Excel or Google Sheets and familiarity with programmatic advertising tools is crucial. You will need to understand essential spreadsheet functions, reporting tools like The Trade Desk or DV360, and be able to analyze data accurately to inform your account strategies.

DEPT® is committed to creating a supportive and inclusive workplace. As an Account Coordinator, Programmatic, you will work in a collaborative environment that values open communication and personal growth. We prioritize nurturing diverse talent and provide our team with the resources they need to thrive, ensuring you feel empowered to contribute new ideas effectively.

When managing multiple accounts, I prioritize tasks by assessing deadlines and the needs of each client. I use tools such as Excel to create a task list with due dates, which helps me allocate my time effectively. Regular communication with team members is also crucial to ensure that I'm aligned with everyone’s expectations and that I am addressing the most urgent needs first.

I have hands-on experience with tools such as The Trade Desk and DV360, where I’ve managed reporting, pulled performance metrics, and analyzed data to identify trends. I frequently used Excel for data manipulation, applying functions like VLOOKUP and pivot tables to create comprehensive reports that guide campaign optimization.

Certainly! In my previous role, I analyzed a PPC campaign’s performance data and noticed that certain keywords were underperforming. I suggested reallocating the budget toward higher-performing keywords and implementing A/B tests for ads, which resulted in a significant increase in click-through rates and overall engagement.

To ensure accuracy in my data reporting, I follow a detailed QA process before any report is shared. This involves cross-referencing key metrics with our internal dashboards and validating the calculations done in Excel. Being meticulous and organized plays a pivotal role in delivering accurate information to the team and clients.

I approach learning new programmatic strategies with a growth mindset. I actively seek out webinars, industry articles, and training sessions to stay updated on the latest trends. Additionally, I engage with colleagues and mentors to share insights and experiences, which enriches my understanding and application of effective strategies.

I am excited about the opportunity to work at DEPT® because of its innovative approach to digital marketing and commitment to personal growth. The collaborative culture you foster aligns perfectly with my values, and I believe that I can contribute meaningfully while also expanding my expertise in programmatic advertising in such a dynamic environment.

I view feedback as a crucial part of my professional growth. When I receive feedback, I take the time to reflect on it, assess its relevance, and incorporate it into my future work. I see it as an opportunity to enhance my skills and improve my contributions to the team.

In programmatic campaigns, I typically focus on key metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), conversion rates, and overall ROI (Return on Investment). Understanding these metrics allows me to evaluate campaign performance comprehensively and make informed decisions for optimization.

In a remote work setting, I prioritize regular check-ins with team members through scheduled video calls and team messaging apps. I maintain open lines of communication and encourage transparency about ongoing tasks. This ensures that everyone is aligned and can collaboratively address any challenges that arise.

I believe that strong analytical skills, attention to detail, and effective communication are essential qualities for an Account Coordinator, Programmatic. Additionally, being a proactive learner and a team player is crucial as the landscape of digital marketing is ever-evolving, and collaboration is key to success.